Keith Arrowsmith Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Global product and commercial marketing lead for Yahoo DSP and Yahoo Backstage SPO (previously SSP) premium publishers and partners. Incorporates go-to-market for premium supply marketplaces (principally CTV, Audio, DOOH, Display, OLV), first party identity solutions and new supply/data opportunities. Develop the marketing narrative and commercial strategy for these partners. Create compelling product offering and messaging, focusing on high margin and revenue growth drivers. Ongoing market review and client feedback loop to improve Yahoo DSP and Yahoo SPO (previously SSP) revenue and performance with managed and self-serve customers. Relentless focus on problem-solving and strategic thinking to deliver success, matrix managing global stakeholders across all regions in this process. • Launched the Yahoo product marketing merchandising function to drive desire and usage for Yahoo DSP and SPO (previously SSP) premium publishers and partners. Implement go-to-market strategies driving significant increase in annual PMP campaign revenue, plus further uplift in open exchange and programmatic guaranteed. • Create differentiated marketing proposition, collateral and sales tools for Yahoo DSP and SPO inventory partners. Resources utilized by the sales organization globally with the vast majority pitching these at least weekly with customers. Ongoing external marketing and evangelism for these partners to Yahoo customers.• Lead product marketing in the Yahoo platform, working with premium partners to develop and publish their marketing narrative and ad solutions for Yahoo customers. Ongoing measurement and evaluation of results to ensure optimum approach across partners and inventory types.

London, United Kingdom

Global lead and data management for the Microsoft partnership at Yahoo. Created marketing narrative for Microsoft advertising and go-to-market strategies for Microsoft properties and data in combination with Yahoo. Drove product evaluation and client feedback loop to improve brand propositions and ad solutions.Managed Microsoft and Yahoo stakeholders to constantly refine, innovate and improve results with our approach.• Led development of all aspects of Microsoft product marketing. Sales enablement tools, collateral and thought leadership utilized across all internal teams. Ongoing external marketing of content to the Yahoo customer database.• Led product marketing of Microsoft ad solutions in Yahoo platforms. Significant year on year increases in platform usage and revenue. • Microsoft revenue targets exceeded and data usage on campaigns increased consistently year on year. Product marketing approach consistently delivered advertiser success whilst exceeding stakeholder expectations.

London, United Kingdom

Lead the Microsoft and AOL product marketing function across International markets and sales teams.Develop and drive Microsoft market positioning, processes and collateral for advertisers in partnership with Global, US and International stakeholders.Create, launch and monetize the International portfolio of compelling advertiser solutions.Unify ad products and go-to-market strategy across Microsoft and AOL, focusing on programmatic video and mobile.Incorporate analysis and market feedback to maximize revenue and margin in this approach.

London, United Kingdom

Lead product marketing, sales strategy and execution for Xbox advertising across International markets.Maximize revenue and profitability of Xbox advertiser programs.Deliver great business outcomes for advertisers and value exchange for consumers with these campaigns.Drive evangelism and demonstrate the capabilities of Xbox for International markets. Partner with Microsoft stakeholders to develop new ad solutions that harness the capabilities of the platform.

London, United Kingdom

Lead product marketing, sales strategy and execution for Xbox advertising across International markets.Maximize revenue and profitability of Xbox advertiser programs.Deliver great business outcomes for advertisers and value exchange for consumers with these campaigns.Drive evangelism and demonstrate the capabilities of Xbox for International markets.Partner with Microsoft stakeholders to develop new ad solutions that harness the capabilities of the platform.

London, United Kingdom

Business development lead for programmatic trading desk utilizing the broadest range of DSPs in the market.Evangelize the platform and its proprietary technology with advertisers and agencies.Enable brands to better identity and engage with their customers and improve campaign efficiency and effectiveness.Create programmatic buying solutions that address specific business challenges to drive increased advertiser revenue on the platform.

London, United Kingdom

Business development and product marketing lead for content creation house producing programming with talent, brands, other broadcasters and rights holders.Lead sales and commercial discussions with agencies, advertisers and broadcasters.Create and implement sales and marketing strategies to increase revenue streams.

Lead the Sky Media Creative Solutions, Business Development and Account Management digital teams. Drive ideation, GTM and operational excellence across these teams for Sky Media partnerships, sponsorships, promotions and branded content.Ensure these teams exceed customer expectation, revenue targets and yields.Matrix manage Sky business stakeholders to maximize campaign support across programming, legal and marketing teams.Drive customer engagement and evangelism with agencies and advertisers to ensure Sky is viewed as the most innovative broadcaster in the UK.Role also incorporated the management of Performance Advertising, Ad Operations and Third Party sales teams.

Lead the AOL Business Development and Creative Solutions teams.Drive ideation, GTM and operational excellence across these teams for commerce partnerships, sponsorships, promotions and branded content.Ensure these teams exceed customer expectation, revenue targets and yields.Matrix manage AOL business stakeholders to maximize campaign support across editorial, legal and marketing teams.Drive customer engagement and evangelism with advertisers and agencies.

Lead the Client Development, Entertainment, Co-Promotions and Commercial Production teams.Set the commercial strategy and drive sales performance for these teams at the UK’s leading commercial radio business. Directed over 100 advertiser workshops resulting in significant revenue growth for Capital Radio.Established the Commercial Production team as a credible alternative to London creative agencies.My immediate team won Media Week Sales Team of the Year.