Keith Burton Email and Phone Number
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Keith Burton personal email
Senior Business and Technology Leader with deep experience, predominantly leading business technology, product and service management, and digital transformation for Intel’s Digital Marketing and Sales function. Throughout my career, I have progressively grown to lead extensive transformative efforts to enable enterprise capabilities across Sales and Marketing, HR, Supply Chain, Legal, and Corporate Services. I am adept at driving user experience and customer satisfaction, identifying opportunities for digital transformation to boost revenue growth, save costs, rationalizing complex application landscapes, and streamlining operational efficiencies through technology.I leverage my expertise in both custom application development and COTS software & SaaS capabilities and drive build-vs-buy decisions to right-fit the solution. Throughout my career, I have strived to stay ahead of the curve, bringing in emerging technologies like AI chatbots and Automation to do more with less.A few recent notable highlights of my career include:Led team to set the foundation for Intel's 1B+ drive into selling servicesDrove effort to create AI algorithms to increase Intel partner revenue Built AI chatbots to deflect 50K+ customer interactions while maintaining high customer satisfaction Created a microservice framework for product and content delivery for external customers to get product and content updates via APIs (initially used by Amazon and Google)At the core of my leadership, I believe in identifying problems from a first principles perspective, using a mature product managent approach to simplify solutions, and training and mentoring the people to build a robust organizational culture that stands the test of time while delivering measurable business value
Avalara
View- Website:
- avalara.com
- Employees:
- 5785
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Vice President Of Marketing TechnologyAvalaraPortland, Or, Us
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Vice President Of Digital PlatformsServicenow Apr 2024 - PresentSanta Clara, Ca, Us -
Business And Technical Enterprise ConsultingMagnet Jan 2024 - Apr 2024
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It Senior Director Of Enterprise Solution Market To RevenueIntel Corporation Feb 2021 - Sep 2023Santa Clara, California, UsBrought in by the VP of Corporate Function to focus on enhancing market-to-revenue capabilities. Led teams for e2e capabilities and delivery for Intel’s Sales and Marketing Group’s capability needs. Drove digital transformation by introducing new software marketplace e-commerce capabilities, AI chatbots to improve support, Partner Alliance (combined eight programs and streamlined how leads were shared), Rebate Automation (improved timeliness of rebates, and reduced fraud activity), and reducing the time for revenue projections from a quarter to a week.● Laid foundation for a new software marketplace e-commerce capabilities that will bring in $1B+ in revenue by 2026.● Drove AI capabilities, introducing seven new chatbots across IT properties to improve customer experience and deflect 50K+ support cases.● Partnered with sales and marketing to define clear metrics and establish a task force to mature Intel.com’s operations. Improved site availability to 99.95% (from 99%) and slashed incidents from 400 per month to less than 100. Drove CSAT improvement from 69% to 80% while improving site performance by 40%.● Led a team of 200+ employees and 500+ outsourced resources while developing multiple senior leaders and raising manager scores. -
It Senior Director - Enterprise Applications And Engineering DevopsIntel Corporation Apr 2018 - Jan 2021Santa Clara, California, UsHandpicked by the VP of IT to lead Development and QA resources across Supply Chain, HR, Sales and Marketing, Legal, and Finance. Focused efforts on driving Digital Transformation and IT-wide value initiatives.● Managed a team of 510 resources and 800 contractors across a significant part of the IT enterprise capabilities (SMG, HR, Supply Chain, Finance, Legal, and Cor Services.) Managed teams in the US, Costa Rica, India, China, and Malaysia.● Led cross-IT agile transformation and DevOps operating model changes resulting in Quarterly SAP releases, 20% reduction in developer resources, a 40% reduction in cycle times, and a 20% reduction of incidents/problem tickets in production.● Redefined outsourcing model and applications consolidation to focus on two key vendors handling 90% of outsourcing, reducing development and maintenance costs by $13M. Slashed time to onboard and get resources to market from 3 months to a week.● Transformed and modernized IT execution practices from Marketing through order to cash. Reduced redundant roles, consolidated services, and aligned teams, allowing IT to save 25% on the total budget and shift 30% of it toward growth efforts.● Led a cross-IT architecture strategic objective to consolidate all IT architecture under a TOGAF model and create a consolidated IT-governed IT architecture, reducing applications by 40% and aligning to key strategic platforms.
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It Director Of Marketing And Digital ExperienceIntel Corporation May 2014 - Mar 2018Santa Clara, California, UsPromoted by the VP of Sales and Marketing IT to expand the scope to the entire Marketing Organization. Focused on building capabilities for marketing automation, co-marketing, building channel partner portals, Intel Customer Support portal, and Digital Signage, among others. Led a team of 150+ employees and 250+ contractors.● Transformed B2B Marketing with true demand gen capabilities, driving over 100K leads for the salesforce.● Custom developed a Unified Product experience application to have a single catalog of all Intel products and display all products dynamically on intel.com and other properties from static product launch content and disconnected databases. Improved CSAT from 60% to 85%, reducing operational costs by 66% and enabling sales org to see true product margins and support. This also allowed us to create a shop intel capability with affiliate sales.● Consolidated ~800 microsites to less than 50, saving millions in hosting/creative and mitigating huge security risks for intel.● Secured funding and led development for an algorithm to re-engage inactive channel partners by evaluating multiple data streams and web traffic behaviors. Enabled $520 M+ of additional revenue over 2.5 years.● Pioneered lightweight multichannel messaging (SMS, email, text, HTML, etc.) API ensuring security and privacy compliance, connection to translation services, and delivering greater than 100K+ messages daily across 100+ enterprise systems. This was the first containerized pipeline in Intel.
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It Service Manager (Intel.Com)Intel Corporation Jan 2012 - Apr 2014Santa Clara, California, UsLed the intel.com service organization that partnered with IT Marketing to enable a world class web experience that served 20 million visitors across 17 languages and 50 countries. • Drove stability in system performance, which reduced content authorizing timeframes and major incidents.• Implemented the Agile framework, which reduced costs and transformed how software development activities were performed.
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Enterprise Program ManagerIntel Corporation Jan 2006 - Dec 2011Santa Clara, California, UsDrove Enterprise transformations, including Marketing resource Management, Inside Sales / CRM transformation, Consumer and social expansion of Intel.com, and Marketing automation transformation
Keith Burton Skills
Keith Burton Education Details
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Brigham Young UniversityComputer Science
Frequently Asked Questions about Keith Burton
What company does Keith Burton work for?
Keith Burton works for Avalara
What is Keith Burton's role at the current company?
Keith Burton's current role is Vice President of Marketing Technology.
What is Keith Burton's email address?
Keith Burton's email address is ke****@****tel.com
What schools did Keith Burton attend?
Keith Burton attended Brigham Young University.
What skills is Keith Burton known for?
Keith Burton has skills like Cross Functional Team Leadership, Program Management, Strategy, Product Management, Leadership, Integration, Crm, Software Project Management, Software Development, Project Management, Management, Agile Methodologies.
Who are Keith Burton's colleagues?
Keith Burton's colleagues are Akshata Pardeshi, John Parker, Afanan Khan, Kevin Babcock, David Vaughan, Meir Lowy, Amanda Previtera.
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