Keith Baker Email & Phone Number

Parramatta, New South Wales, Australia

A strategic thinker for hire. Able to work in the 'here and now'. Project management skills and a team leader/builder.

Heritage & Visitor Information Centre, Church St, Parramatta

The strategic development of the visitor experience in Parramatta - Sydney's central river city. Providing advice on and coordinating a range of programs, projects and services to drive the enhancement of existing visitor experiences and the development of new opportunities across the city.

Sydney, Australia

Keith is a strategic planner with extensive experience in working with governments, regional organisations and local community groups to develop and implement destination and place based plans and solutions.

Keith Baker helps people and places identify and make decisions about their potential; as a strategic planner, facilitator and relationship builder in the tourism industry.

- Manage a team of three (3) planning specialists and support staff to provide high level executive, ministerial and cabinet advice on an ongoing basis, across divisions.- Conceptualise, analyse and interpret complex business proposals and industry information.- Contribute to and work with stakeholders to prepare a new Tourism Industry Plan for NSW.- Contribute to the preparation of tourism planning guidelines for local government as part of the work of a joint Ministerial Taskforce on Tourism and Local Government.- Investigations into regional cruise port opportunities.Achievements:- Co-authored a paper on Skills Formation and Workforce Development in the NSW Tourism Industry.

- Senior manager responsible for budgeting, planning and team building of 3-4 policy and planning specialists in the review and development of tourism industry policy and directions for the NSW Government, in partnership with industry.- Build the agency’s role in fostering and influencing sustainable growth within the industry and negotiate at all levels of the agency including the Executive.- Build and manage strategic relationships with industry and government stakeholders and clients.Achievements:- Project managed the development of a prototype web portal, designed to be accessible for everyone to use (including those using adaptive technology) the first of its kind in Australia: www.sydneyforall.com and winner of the 2010 World Leisure Organisation’s Innovation Prize.- Led the preparation of the Tourism NSW Culture-in Tourism Plan and the NSW Surf Tourism Strategy in partnership with key industry and community organisations.- Led a team to research, consult and write the Outback NSW Tourism Development Plan and Background Papers.- Led the review and updating of Towards 2020: NSW Tourism Masterplan, in line with the NSW State Plan.

Chairperson of the Marketing and Membership Services CommitteeNSW Ministerial Representative

Key Responsibilities: - Relationship manager for Tourism NSW based in Tamworth with a wide range of stakeholders involving the tourism industry, local government and other state and federal agencies.- Co-ordinate local and regional industry and government tourism marketing activities.- Identify and realise tourism development opportunities for businesses and the region generally.- Establish marketing directions for the region and individual operators and increase tourism marketing activity.

Business, Tourism And Hospitality

Activities and Societies: Part of this course included the additional industry recognised components of: - CRASE Certificate - Cornell.

Diploma Of Counselling, Person Centred Counselling

Person Centered counselling skills and theory

Certificate Iv, Training And Assessment

Certificate IV in Training and Assessment

Executive Development Insitute For Tourism, Tourism Management & Planning

Executive Development In Tourism