Keith Bendix Email & Phone Number

Salem, Or, Us

Salem Oregon

• Sales territory responsibilities included nine west coast states plus British Columbia and Alberta, Canada.• Collectively worked with four European OEM’s to provide turn-key integrated packaging line solutions.• On a daily basis, called on customer executives and effectively presented the product equipment portfolio while working with management, technical and operations personnel to identify and develop applications and projects that could utilize Harpak-ULMA products. • Exemplary skills at expanding customer base, continuously developing new customers through cold calls, referrals, networking and by targeting and pursuing major potential customers.• Proven at thoroughly understanding customer decision process, identifying and influencing crucial decision makers, and understanding customer budgeting and capital approval cycle to effectively direct sales efforts and competitive responses and to forecast accurately.• Regularly attended trade shows and food processing meetings. Followed-up on all trade show leads and other inquiries.• Traveled extensively while maximizing efficiency in travel time and expenses by adequately planning trips and identifying all active and selected target customers in destination area. International travel to Europe to host customers and to interface with OEM’s.

Visalia, California Area

• Sales territory responsibilities included southwest region (CA, AZ, HI)• Consistently exceed overall sales in the territory based on established quotas; completed 5 million dollars in final fiscal year resulting in a million dollar increase from the prior fiscal year. Received Winner’s Circle Award 2008 for outstanding sales performance 134% to objective. • Expert at thoroughly preparing for sales calls and understanding goals for each call. In addition, maintained on-going customer contact to promote and close sales while staying on top of all active projects. • Managed large-scale national accounts, including many who are leaders in their respective industries (Dole Fresh Vegetable, Fresh Express, Bolthouse Farms, Grimmway, Taylor Farms, POM Wonderful, DelMonte).• Successfully lead sales strategy to enter significant market opportunity with the world-wide fresh cut produce industry for optical sorting thus generating millions of dollars in sales. Considered company “expert” on fresh cut produce industry.• Outstanding ability to accurately forecast sales including forecasting anticipated orders for the next three months and all major projects for the next six months. Responsible for quarterly forecasts to include anticipated orders for coming 13 months by customer and by product group for orders not identifiable by customer. • Expert at collecting all relevant project details (financial, technical, competitive), organizing and communicating material concisely, completely and accurately to generate needed quotations, proposals and supporting documents.• Personally followed-up and participated in equipment installations to build customer satisfaction, and referrals, and to identify and resolve problems.• Traveled extensively.

Walla Walla, Wa

• Responsible for lifecycle and product development for pharmaceutical inspection line.• Investigated opportunities for new applications and new markets for the pharmaceutical inspection systems.• Provided a monthly forecast for the pharmaceutical product line.• Generated positive sales revenue and assured profitable return on investments.• As project manager, collectively worked with engineering, purchasing, manufacturing, service and scheduling on sales orders, service up-grades, parts obsolescence and warranties.

Walla Walla, Wa

• Responsible for creating and engineering strategic marketing programs for all marketing channels.• Accountable for ensuring profitable return on investments with all marketing objectives.• Responsible for managing all aspects of a marketing budget and market pricing.• Identified weak market opportunities and developed strategic action plans to overcome market gaps.• Consulted with customer base to maximize marketing contracts and agreements.• Marshaled and communicated with Sales Managers the marketing expectations and objectives.• Conducted account surveys and audits focusing on merchandising standards and policies.• Organized marketing and sales promotions with advertising and marketing agencies.• Developed and implemented marketing programs for new item introductions.• Managed and formulated marketing sales tools for field sales representatives.

Greater Seattle Area

• Responsible for 52 Million Dollars in annual sales revenue and a customer base of over 900 accounts• Accountable for managing a sales force and customer service of 135 employeeso 20 Territory Managers responsible for marketing programs and increasing saleso 60 Retail Representative responsible for managing merchandising strategies and customer serviceo 55 part-time Service Representative that provided merchandising service to customer base• Responsible for implementation and execution of all Category Management Analysis and Market Strategies.• Expert in identifying new market demands and creating marketing strategies to increase account chain sales.• Assured solubility in workload analysis for all sales districts to guarantee maximum selling and employee performance.• Task force leader in creating and developing a national training program for all Retail Representatives• Accountable for forecasting and budgeting 300 product lines, point of sale materials for ad vehicles and account promotions.• Accountable for execution of all new item introductions and market strategies for optimum market penetration.• Recruited and hired Territory Managers along with coaching and developing selling skills and engaging employee performance.• Maintained and built customer relationships to assure sales growth, customer service and product quality.