Keith Beveridge, Mba Email & Phone Number

Greater Minneapolis-St. Paul Area

Independent consultant with considerable experience in franchising, strategic planning, global retail and wholesale operations, business development, product development, product management, finance, marketing plus manufacturing, technical services, and project management.Projects vary from interim executive roles to focused business strategy development and project execution. Common to all roles is the ability to identify: client and customer needs; growth opportunities through strategic planning and business innovation; areas to improve customer delight through brand building and delivery of the brand promise; and opportunities for business process improvement. All projects result in exceptional business results.

Expert Witness in Auto Glass Replacement case. Provided key analysis, insight and experience to law firm.

Investigated over 100 potential franchising start-up opportunities and developed ranking methodology. Conducted market, competitive and financial analysis on semi-finalists. Presented finalist to Board and received start-up funding to develop pilot store locations and franchisor business system. Designed marketing, sales, HR and operation procedures to launch initial location. Initial corporate store location was profitable within the first 6 months of operations with significantly positive ROI after the first year. Commenced Franchising Business within 12 months of start-up by developing Franchise Disclosure Document, Pre-Operations Opening Manual and Operations Manual. Sold first franchise 3 months after initial offer. Developed 3 additional corporate store locations.

Greater Minneapolis-St. Paul Area

Full P&L Responsibilities for NOVUS leading 300 franchises in North America and 1,700 International Partners in 42 countries. Total Network Sales are in excess of $150MM. Accountable for Franchise Development, Operations, Marketing, Sales, Research & Development, Manufacturing, Purchasing, Supply Chain and Logistics. NOVUS is currently ranked #85 in Entrepreneur’s Top 500 Franchise Systems and #1 in our category.• Repositioned marketing focus from traditional auto glass retail strategies to focus on SEO/SEM. Negotiated National Agreement with SEO/SEM Supplier that resulted in a exponential increase in lead flow • Continued Strong Franchise Growth by adding over 50 locations in the last 3 years • Instituted marketing measurements and analytics to improve franchisee decision-making and accountability through implementation of a Marketing/Operations Dashboard • Built a technology roadmap to align R&D and Manufacturing with the business objectives that delivered 10 new products in 2016• Developed vendor partnerships that delivered a significant new revenue stream, improved logistics and provided supply chain innovation• Implemented Key Performance Indicators to drive business results

Greater Minneapolis-St. Paul Area

Direct P&L responsibility and overall management, direction and coordination of NOVUS and Shat R Proof on a global basis. Responsible for operations in the United States, the Netherlands and Australia. • Negotiated and renewed a long-term exclusive distribution agreement with Le Joint Francais, an indirectly owned company of Total s.a., to market their auto glass replacement adhesives under the SRP Totalseal brand in North America. • Developed and implemented NOVUS co-brand business model that significantly reduced expenses and considerably increased product sales and royalties. • Developed and implemented a new license concept for NOVUS Glass Restoration resulting in significant new license fees, lease income and product sales. • Rationalized and right sized international operations in Europe resulting in greatly improved profitability.• Re-acquired franchise rights to Australia from previous NOVUS Australian area franchisors. Negotiated a new Australian franchise agreement directly with the NOVUS Australian franchisees. Renewed over ninety-five percent of the NOVUS Australian franchise network.• Planned and moved the NOVUS Minnesota operations to better designed and cost effective facility. This move was on-time and under budget and resulted in considerably lower total operating costs.

Dayton, Ohio Area

Responsible for development and coordination of marketing and sales activities for all new products and development of new markets. Managed existing product lines. Developed and implemented short and long-term growth strategies and plans. Monitored group performance to ensure Dow corporate objectives are met. • Identified new product and market opportunities. Managed cross functional team consisting of Sales, Research & Development, Manufacturing, Quality Assurance & Engineering to specify, develop, forecast and introduce all new product and market opportunities. New products introduced in 1995 accounted for over 25% of 1996’s sales and new products introduced in 1996 accounted for an additional 20% of sales. • Managed annual advertising and promotion programs. Budget in excess of $750M. • Developed short and long-term business plans, budgets and marketing strategies. Presented to Senior Dow management for approval. Monitored group performance on a weekly, monthly and annual basis. Benchmarked our performance against both our competitors and best in class organizations. • Developed and implemented all pricing programs for new and existing products.• Developed appropriate field sales force training and marketing programs. Facilitated their implementation. • Responsible for developing all new and existing product package development and labeling requirements.• Managed all customer communication activities and programs.

Toledo, Ohio Area

Responsible for implementation of $6MM strategy to replace existing business systems and distribution operations with world class systems and facilities. • Developed and implemented study analyzing functional and business requirements for order processing and warehousing systems.• Reviewed and recommended applicable replacement system integrators and obtained Pilkington Senior Management approval to proceed.• Designed and managed overall project plan. Built cross functional team from field operations and corporate staff to execute this strategy.• Re-engineered operational policies and procedures.• Analyzed existing distribution network and designed operational improvements to increase customer satisfaction while significantly increasing workforce productivity and reducing headcount resulting in annual savings of over $3MM. • Team leader for TQM (Total Quality Management) and developed benchmarking process to define Pilkington’s current level of customer satisfaction.

Toledo, Ohio Area

Responsible for integrating $55MM business consisting of 32 distribution warehouses into existing wholesale business. Performed due diligence on financial and operational data in order to verify and validate the acquisition agreement. • Developed implementation plan to integrate all existing and acquired locations. Built integration team that met or exceeded all project time frames and financial milestones. • Rationalized 10 redundant locations. Designed and executed plan to utilize these assets to build additional greenfield start-ups. • Developed several programs to increase operational efficiencies that reduced overall system cost by over $250M in the first six months. • Reviewed operational procedures of acquired locations. Incorporated appropriate business process improvements into existing Pilkington procedures.

Toledo, Ohio Area

Assumed management responsibility for sales and operations of 20 Warehouses with over 100 personnel while Manager was on extended sick leave. Region achieved record sales and profitiabilty during my tenure.

Toledo, Ohio Area

Responsible for supervising inventory team of 4 regional control specialists that managed a $50MM inventory. Accountable for developing marketing strategies to properly position the profit center’s products. Administered sales activities for all national accounts. Coordinated the group’s annual budgeting and strategic planning process. Provided monthly business and financial analysis to Senior Pilkington Management. • Grew National Account Sales by over 20% annually.• Established national pricing policies and procedures. • Managed product offering. Negotiated supply agreements with external vendors to complement and supplement product lines.• Analyzed existing business strategies and implemented programs to reduce cost while maintaining appropriate customer service and management control. • Increased inventory turnover by more than 30% every year.• Developed annual marketing and strategic business plan and budget for $150MM profit center.• Managed group’s marketing and promotional programs.

Toledo, Ohio Area

Responsible for developing appropriate financial and business models and conducting in-depth market analysis of the business unit’s expansion strategy.• Coordinated and planned $300MM business unit’s strategy.• Performed on-site due diligence and prepared pro forma financial and market feasibility studies for 10 major acquisitions and 25 greenfield start-ups. • Developed and assisted in the implementation of the service center growth strategy.• Project leader coordinating the development of an expansion strategy for Pilkington’s retail group with external consultants – The MAC Group (Capgemini Consulting).

Toledo, Ohio Area

Responsible for the collection, evaluation and dissemination of market information necessary for the development of strategic plans and market forecasts.• Provided short and long-term forecasts of market volumes and market share by product line and geographic area.• Developed and maintained market profiles for each of the 125 major metropolitan markets in the United States and Canada.• Designed a system to tract competitive intelligence and major market trends for Senior Management.

Master Of Business Administration - Mba, Marketing

Ba, Chemisty