Keith Bird

Keith Bird Email and Phone Number

Marketing & Comms Leader I Board Trustee I Mentor I Strategic Marketing & Customer Engagement Consultant @ The Mulberry Bush
Oxford, GB
Keith Bird's Location
Greater Oxford Area, United Kingdom, United Kingdom
Keith Bird's Contact Details

Keith Bird work email

Keith Bird personal email

n/a
About Keith Bird

Commercially-focused marketing leader with extensive multi-sector UK and international experience. Successful in leading and developing teams to deliver optimal marketing and communications solutions, with strategic and hands-on multi-media skills and expertise across acquisition, retention, CX and CRM.

Keith Bird's Current Company Details
The Mulberry Bush

The Mulberry Bush

View
Marketing & Comms Leader I Board Trustee I Mentor I Strategic Marketing & Customer Engagement Consultant
Oxford, GB
Website:
mulberrybush.org.uk
Employees:
109
Keith Bird Work Experience Details
  • The Mulberry Bush
    The Mulberry Bush
    Oxford, Gb
    View
  • Charities Commission
    Board Trustee(S)
    Charities Commission Oct 2023 - Present
    Appointed to the Board of Trustees for 3 organisations:1. The Mulberry Bush - transforming the lives of all those affected by childhood trauma https://mulberrybush.org.uk/2. Witney Educational Foundation (WEF) - granting their future by enabling all students to enjoy the full range of schools’ activities https://www.witneyeducationalfoundation.org.uk/3. Motor Neurone Disease Association (MNDA) Oxfordshire - giving people, facing MND, vital support/improved care and bringing us closer to finding a cure for this devastating disease https://www.mndassociation.org/support-and-information/local-support/branches/oxfordshire-branch
    View
  • Pearson
    Head Of Marketing - Portfolio, Partnerships & Communications (Professionally Retired)
    Pearson Jul 2016 - Oct 2023
    London, Gb
    Led the global marketing revenue growth, retention strategies, CX, customer communications and employer engagement across the work-based learning and vocational qualifications portfolio, including digital resources sales for employers, professional training providers, schools, colleges, and higher education institutions, for our UK and international markets.- Directed a team of 11 marketers to drive delivery of successful and measurable multi-media, lead generating commercial marketing campaigns for apprenticeships standards and end point assessment, vocational qualifications, including learning resources.- Managed and nurtured key stakeholder relationships and strategic employer partnerships and trade organisations to endorse the Pearson learning offer, e.g. The Peter Jones Foundation ‘Be the Future’ programme.- Optimised digital content and customer journeys that support delivery against core acquisition and retention commercial KPIs.
    View
  • Pearson
    Consultant - Marketing & Communications Strategy
    Pearson Dec 2015 - Jul 2016
    London, Gb
    Reviewed, transformed and re-launched Pearson’s work- based learning product positioning and marketing strategy.- Optimized brand awareness and uptake of Pearson’s offer in the training provider marketplace- Set direction and led planning and execution of an ‘always on’ business-to-business engagement programme, driving increased revenue in this space for Pearson.- Led creative and media agency pitches to bring the vision to life.
    View
  • The Open University
    Group Marketing Head, Prospect Conversion & Communications
    The Open University Jan 2009 - Dec 2015
    Milton Keynes, Buckinghamshire, Gb
    Led the development of a new marketing strategy to optimize enquirer conversion to students.- Directed a new data-driven, segmented marketing programme to generate prospects, applicants and ultimately, students.- Introduced the application of consumer CRM prospect nurture principles to marketing activity for the first time at the OU.- Directed a team of 16 marketers.
    View
  • The Open University
    Head Of Marketing Campaign Management
    The Open University Jun 2006 - Jan 2009
    Milton Keynes, Buckinghamshire, Gb
    Headed up a major transformation programme to define and deliver optimized customer experience and enquirer data strategy.- Directed attraction marketing strategy and test and learn team to drive learner enquirer numbers into the prospect nurture process, created through the transformation programme.
    View
  • Dun & Bradstreet
    Consultant Business Market Data & Insight
    Dun & Bradstreet May 2005 - Jun 2006
    Jacksonville, Fl, Us
    Fixed term contract working directly with key UK employers, providing solutions to help them grow through the power of data-driven decisions, and analytical insights.
    View
  • Royal Mail
    Head Of Relationship Marketing
    Royal Mail Dec 2000 - May 2005
    London, Gb
    Defined and delivered the business customer retention strategy and programme for Royal Mail’s large business customers.- Introduced contact segmentation through identifying core decision-making units to drive both retention and growth against revenue objectives.- Led on establishing Royal Mail’s presence at key, high profile UK and US events, including the London International Direct Marketing Fair and The USA Direct Marketing Association (DMA) Conference annually.- Directed a team of 21 marketers.
    View
  • Royal Mail
    Principal Marketing Lead Buenos Aires (Correo Argentino)
    Royal Mail Jan 2000 - Dec 2000
    London, Gb
    One-year Royal Mail secondment in Argentina, working with the advertising industry and employers to: - Demonstrate the case for a shift in balance between heavy reliance on high-cost brand advertising to direct, data-driven marketing. - Stimulate larger brands to lead the way and prove the media mix concept.
    View
  • Royal Mail
    Senior Marketing Manager - Relationship Markets
    Royal Mail Jan 1998 - Jan 2000
    London, Gb
    Specified and delivered a range of marketing business to business campaigns to establish mail as an advertising/marketing application within the media mix
    View

Keith Bird Skills

Marketing Communications Digital Marketing Integrated Marketing Copywriting Marketing Strategy Direct Marketing Internal Communications Advertising Digital Strategy Email Marketing Social Media Social Media Marketing Marketing Management B2b Marketing Crm Relationship Marketing Multi Channel Marketing Marketing

Frequently Asked Questions about Keith Bird

What company does Keith Bird work for?

Keith Bird works for The Mulberry Bush

What is Keith Bird's role at the current company?

Keith Bird's current role is Marketing & Comms Leader I Board Trustee I Mentor I Strategic Marketing & Customer Engagement Consultant.

What is Keith Bird's email address?

Keith Bird's email address is ke****@****son.com

What is Keith Bird's direct phone number?

Keith Bird's direct phone number is +4478349*****

What skills is Keith Bird known for?

Keith Bird has skills like Marketing Communications, Digital Marketing, Integrated Marketing, Copywriting, Marketing Strategy, Direct Marketing, Internal Communications, Advertising, Digital Strategy, Email Marketing, Social Media, Social Media Marketing.

Who are Keith Bird's colleagues?

Keith Bird's colleagues are Tim Collett, Sarah Paget De La Fosse, Hannah Mason, Joanna Mitchell, Shilpa Movva, Becky Hince, Sue Miller.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.