Keith Bird Email & Phone Number

Oxford, Gb

Appointed to the Board of Trustees for 3 organisations:1. The Mulberry Bush - transforming the lives of all those affected by childhood trauma https://mulberrybush.org.uk/2. Witney Educational Foundation (WEF) - granting their future by enabling all students to enjoy the full range of schools’ activities https://www.witneyeducationalfoundation.org.uk/3. Motor Neurone Disease Association (MNDA) Oxfordshire - giving people, facing MND, vital support/improved care and bringing us closer to finding a cure for this devastating disease https://www.mndassociation.org/support-and-information/local-support/branches/oxfordshire-branch

London, Gb

Led the global marketing revenue growth, retention strategies, CX, customer communications and employer engagement across the work-based learning and vocational qualifications portfolio, including digital resources sales for employers, professional training providers, schools, colleges, and higher education institutions, for our UK and international markets.- Directed a team of 11 marketers to drive delivery of successful and measurable multi-media, lead generating commercial marketing campaigns for apprenticeships standards and end point assessment, vocational qualifications, including learning resources.- Managed and nurtured key stakeholder relationships and strategic employer partnerships and trade organisations to endorse the Pearson learning offer, e.g. The Peter Jones Foundation ‘Be the Future’ programme.- Optimised digital content and customer journeys that support delivery against core acquisition and retention commercial KPIs.

London, Gb

Reviewed, transformed and re-launched Pearson’s work- based learning product positioning and marketing strategy.- Optimized brand awareness and uptake of Pearson’s offer in the training provider marketplace- Set direction and led planning and execution of an ‘always on’ business-to-business engagement programme, driving increased revenue in this space for Pearson.- Led creative and media agency pitches to bring the vision to life.

Milton Keynes, Buckinghamshire, Gb

Led the development of a new marketing strategy to optimize enquirer conversion to students.- Directed a new data-driven, segmented marketing programme to generate prospects, applicants and ultimately, students.- Introduced the application of consumer CRM prospect nurture principles to marketing activity for the first time at the OU.- Directed a team of 16 marketers.

Milton Keynes, Buckinghamshire, Gb

Headed up a major transformation programme to define and deliver optimized customer experience and enquirer data strategy.- Directed attraction marketing strategy and test and learn team to drive learner enquirer numbers into the prospect nurture process, created through the transformation programme.

Jacksonville, Fl, Us

Fixed term contract working directly with key UK employers, providing solutions to help them grow through the power of data-driven decisions, and analytical insights.

London, Gb

Defined and delivered the business customer retention strategy and programme for Royal Mail’s large business customers.- Introduced contact segmentation through identifying core decision-making units to drive both retention and growth against revenue objectives.- Led on establishing Royal Mail’s presence at key, high profile UK and US events, including the London International Direct Marketing Fair and The USA Direct Marketing Association (DMA) Conference annually.- Directed a team of 21 marketers.

London, Gb

One-year Royal Mail secondment in Argentina, working with the advertising industry and employers to: - Demonstrate the case for a shift in balance between heavy reliance on high-cost brand advertising to direct, data-driven marketing. - Stimulate larger brands to lead the way and prove the media mix concept.

London, Gb

Specified and delivered a range of marketing business to business campaigns to establish mail as an advertising/marketing application within the media mix