Energetic fashion designer and buyer, with comprehensive experience in garment development & production that exposed to high end fashion, mass market and local retailing. Seeking opportunity for a new challenging
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Design & Marketing ManagerUpw Oct 2015 - Feb 2019Hong Kong- Provide business development concept and direction to the R&D team.- Annual marketing strategies planning & budgeting for such as trade show schedule, seasonal event, social media, and advertising, etc. - Managing the graphic design team to create a strong cohesive brand image by printing, digital advertising design such as event invitations, product launching, video shooting, booth design, and collection shade card. - Acting as the creative lead for the internal IT department… Show more - Provide business development concept and direction to the R&D team.- Annual marketing strategies planning & budgeting for such as trade show schedule, seasonal event, social media, and advertising, etc. - Managing the graphic design team to create a strong cohesive brand image by printing, digital advertising design such as event invitations, product launching, video shooting, booth design, and collection shade card. - Acting as the creative lead for the internal IT department, constantly improving the company website user experience and continue to upgrade the ERP system to integrate with the customer database. - Also acting as a key figure for new business development, poactively seeking potential opportunities and establish a strong partnership with related cooperate. Show less
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Chief DesignerYishion Fashion Ltd. Jun 2014 - May 2015Dongguan, Guangdong, ChinaWoven 40%/ Sweater 30%/ C&S 30%- Gather seasonal trend information from high street market, runway show and fashion blogger then summerize the relevant key element for the collection. - Provide guidence to designer to develop theme concept, color and style boards- Communicate with design team to ensure the collection is perfectly executed from idea to product- Closely work with the team on the each stage for development, to minimize the development cost and yet maintain the… Show more Woven 40%/ Sweater 30%/ C&S 30%- Gather seasonal trend information from high street market, runway show and fashion blogger then summerize the relevant key element for the collection. - Provide guidence to designer to develop theme concept, color and style boards- Communicate with design team to ensure the collection is perfectly executed from idea to product- Closely work with the team on the each stage for development, to minimize the development cost and yet maintain the product quality. - Input new design and bussiness ideas to the company, to widen the company market segment and customer base Show less
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Asisstant Design ManagerRich Cedar( Hong Kong) Limited, Jun 2013 - Mar 2014Hong KongWoven 40%/ Sweater 30%/ C&S 30%- Provide trend forecasting and market information base on each customer- Design theme concept, presentation and sample execution - Establish T&A and tracking the development status - Work closely with fty. (garment/ trim) to control lead time and cost- Handle bulk production for new customer/ small quantity order
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Design DeveloperLi & Fung Usa Oct 2009 - May 2013Hong KongHong Kong, (October 2009- May,2013 ) - Sweater/ C &S development for teen and high street market - Monitoring the sample quality and leadtime (T&A, yarn, trim etc.)- Print artwork and knitting stitch & embroidery development- Actively invlove fitting section with oversea designer- Review retail sales report & market research for production trend prediction - Garment cost engineering to maintain profit margin- Control development team budget… Show more Hong Kong, (October 2009- May,2013 ) - Sweater/ C &S development for teen and high street market - Monitoring the sample quality and leadtime (T&A, yarn, trim etc.)- Print artwork and knitting stitch & embroidery development- Actively invlove fitting section with oversea designer- Review retail sales report & market research for production trend prediction - Garment cost engineering to maintain profit margin- Control development team budget, sample output prediciton and improve adoption rate- Develop the material sourcing and manufacturing channel for the company Show less -
MerchandiserSpeed Apparel Aug 2008 - Oct 2009Hong Kong, Dongguan- ChinaMerchandiser- Sweater- Product development & bulk production management- Frequently participate sales meeting and product presentation - Garment cost calculation and handle shipment
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Production CoordinatorJohn Paul Richard Apr 2006 - Dec 2007Malibu, California- Fitting sample, spec correction and work with pattern maker- Production order tracking, quality assurance and communicate with vendor- Lab dip and strike off comment
Keith C. Education Details
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Hong Kong Polytechnic University & New York F.I.T.On Job Design Training -
Apparel Merchandising And Management-Production
Frequently Asked Questions about Keith C.
What is Keith C.'s role at the current company?
Keith C.'s current role is Designer and Project manager in clothing, marketing, graphic, web, interior etc....
What schools did Keith C. attend?
Keith C. attended Hong Kong Polytechnic University & New York F.i.t., Cal Poly Pomona, Mt. San Antonio College.
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