Keith C. Email & Phone Number

Hong Kong

- Provide business development concept and direction to the R&D team.- Annual marketing strategies planning & budgeting for such as trade show schedule, seasonal event, social media, and advertising, etc. - Managing the graphic design team to create a strong cohesive brand image by printing, digital advertising design such as event invitations, product launching, video shooting, booth design, and collection shade card. - Acting as the creative lead for the internal IT department… Show more - Provide business development concept and direction to the R&D team.- Annual marketing strategies planning & budgeting for such as trade show schedule, seasonal event, social media, and advertising, etc. - Managing the graphic design team to create a strong cohesive brand image by printing, digital advertising design such as event invitations, product launching, video shooting, booth design, and collection shade card. - Acting as the creative lead for the internal IT department, constantly improving the company website user experience and continue to upgrade the ERP system to integrate with the customer database. - Also acting as a key figure for new business development, poactively seeking potential opportunities and establish a strong partnership with related cooperate. Show less

Dongguan, Guangdong, China

Woven 40%/ Sweater 30%/ C&S 30%- Gather seasonal trend information from high street market, runway show and fashion blogger then summerize the relevant key element for the collection. - Provide guidence to designer to develop theme concept, color and style boards- Communicate with design team to ensure the collection is perfectly executed from idea to product- Closely work with the team on the each stage for development, to minimize the development cost and yet maintain the… Show more Woven 40%/ Sweater 30%/ C&S 30%- Gather seasonal trend information from high street market, runway show and fashion blogger then summerize the relevant key element for the collection. - Provide guidence to designer to develop theme concept, color and style boards- Communicate with design team to ensure the collection is perfectly executed from idea to product- Closely work with the team on the each stage for development, to minimize the development cost and yet maintain the product quality. - Input new design and bussiness ideas to the company, to widen the company market segment and customer base Show less

Hong Kong

Woven 40%/ Sweater 30%/ C&S 30%- Provide trend forecasting and market information base on each customer- Design theme concept, presentation and sample execution - Establish T&A and tracking the development status - Work closely with fty. (garment/ trim) to control lead time and cost- Handle bulk production for new customer/ small quantity order

Hong Kong

Hong Kong, (October 2009- May,2013 ) - Sweater/ C &S development for teen and high street market - Monitoring the sample quality and leadtime (T&A, yarn, trim etc.)- Print artwork and knitting stitch & embroidery development- Actively invlove fitting section with oversea designer- Review retail sales report & market research for production trend prediction - Garment cost engineering to maintain profit margin- Control development team budget… Show more Hong Kong, (October 2009- May,2013 ) - Sweater/ C &S development for teen and high street market - Monitoring the sample quality and leadtime (T&A, yarn, trim etc.)- Print artwork and knitting stitch & embroidery development- Actively invlove fitting section with oversea designer- Review retail sales report & market research for production trend prediction - Garment cost engineering to maintain profit margin- Control development team budget, sample output prediciton and improve adoption rate- Develop the material sourcing and manufacturing channel for the company Show less

Hong Kong, Dongguan- China

Merchandiser- Sweater- Product development & bulk production management- Frequently participate sales meeting and product presentation - Garment cost calculation and handle shipment

Malibu, California

- Fitting sample, spec correction and work with pattern maker- Production order tracking, quality assurance and communicate with vendor- Lab dip and strike off comment

Diploma, On Job Design Training

Activities and Societies: Hong Kong Polytechnic University New York F.I.T. Nottingham trent university Li & Fung Trading Co. Ltd..

Bachelor Of Science (Bs), Apparel Merchandising And Management-Production

Education record