Keith Capstick Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

As a senior member of theScore esports' content team, I manage the programming, writing and production of our YouTube-first video franchises which reach millions of viewers every month. When I take my management hat off, I also regularly write and host on the channel. OUTPUTS: - Together, theScore esports production team outputs around 20 pieces of original video content per week to more than 2 million subscribers with views totaling around 30 million per month. - In my role as a content manager, I've acted as a liaison between the content and sales teams on branded integrations with AMD, Cisco, GrubHub, Geico, MasterCard, Riot Games, Ubisoft and more. In some cases, my responsibilities began as early as the first call and pitch for partnership and extended through each step of the relationship.- Perhaps the best illustration of this is our 'Into the Dark' franchise in collaboration with Kraken Rum. I created the idea, pitched it to client, brought the idea to life, was executive director on set, and also an on-camera talent.- I've been instrumental in the ideation, eventual creation, and implementation of many of our flagship franchises.- As part of our news team, I was able to help elevate theScore esports' video content offering by adding more up-to-date news and opinion to the channel, rather than the mostly long-form feature-style offering that proceeded me. - With the same team, I was able to help completely overhaul the channel's approach to titling and packaging YouTube videos to optimize for viewership and other analytics. - I've worked as a writer and on-camera host on the channel. Responsible for writing, reporting and performing in dozens of episodes. - Early on in my tenure at theScore I worked primarily as a feature writer, with a focus on our flagship "Story Of" series. I have written some of the most popular videos in the history of the channel, including "The Story of Shroud" which has more than 10 million views.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Responsible for upkeeping theScore's esports app with data relating to professional League of Legends, Dota 2 and Counter-Strike matches on an up-to-the-minute basis. While I was in this position as a part-time staff member, I was also completing my undergrad degree in Journalism at Ryerson University. With that in mind, I was able to advocate on my own behalf to expand on my data entry responsibilities, and began writing breaking news stories during my shifts as well.

Montreal, Quebec, Canada

Manage both written and video digital content for the largest Magic: The Gathering distributor in Canada. Post and manage that content on their website in addition to Facebook, Instagram and Twitter. In this role I was responsible for:- Defining, iterating on and establish the content direction and focus for a Canada-wide brand.- Managing a roster of more than 10 writers to meet their deadlines, improve their contentand improve their pitches- Writing, editing and publishing articles and marketing them across all of the company's socialplatforms- Create monthly, analytics-driven reports about the content I produced and how itperformed

Toronto, Ontario, Canada

I worked for a total of 7 semesters as an Editor at The Eyeopener -- one of Canada's most prolific independent student newspapers. In my time there, I worked as a Fun & Satire Editor, News Editor and Photo Editor. In this role I was responsible for: - Writing up-to-the-minute breaking news for both digital and print- Work on long term, research-driven reporting projects up to tight deadlines- Managing and developing a team of student contributors for my section- Edit and provide feedback on the work from those contributors weekly- Using programs like InDesign and Photoshop to contribute to the design of the weekly paper- Use WordPress to upload and optimize our weekly content from the newspaper to our website - Work as an on-site photographer at campus/city events and sporting events- Design the cover of the newspaper to be distributed across campus weekly

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: - President, Ted Rogers MBA Students Association - 1st Place, PrimeTime Sports Business Case Competition 2023.

Bachelor Of Arts - Ba, Journalism

Activities and Societies: On-Campus Activity: Member of Ryerson's Varsity Baseball Team - Joined Ryerson's Baseball program during their.