Keith Cheung Email & Phone Number

Hong Kong Sar

Product Launch• Formulated and executed product launching strategy, product forecast, and clinical evaluation with local team (main responsible for Zilver PTX launch in China) Product registration • Prioritized new product registration and review renewal license Product Mix Project• Identified optimal product families to achieve healthy contribution among product families and communicate with sales team on pricing strategy Organising conferences/regional workshop programs • Responsible for speaker's selection, contents of program creation and support presentation for speakers Product Training• Localized customized product training for external (physicians) and internal stakeholders Clinical Training • Created Evidence Based Medicine (EBM) for program related products and support clinical training team to conduct required trainings Product Management• Handled product recall, stop-ship, life cycle with global and local program/RA/CSD coordination

Hong Kong

Periphery Intervention/Intervention Radiology Territory Sales and Clinical SupportSales and Clinical Driven strategically executed sales and marketing plan throughout the year (Extensive elective and emergency case support >300 cases per year, dedicated product presentation in hospital talk, cold calls & exploring customer’s potential need with high quality OT support and establish long term relationship with KOLs) Marketing AssistanceAssisted in organizing marketing events VISTA and local/APAC 3rd parties conferences activities (such as oversea LINC, IICIR and Singapore cooperation workshop event) Inventory ManagementManaged inventory forecast and sales forecast with the sales, sales plan execution, price justification and key account for new product launches

Hong Kong And Macau

strategically planned and executed sales and marketing plan throughout the year (new product launch in trade show & workshops, re-introduce Boston’s product back into OT with dedicated sales calls & exploring customer’s potential need with high quality OT support and established long term relationship with KOLs) Assisted in organizing marketing activities (Stone Institute surgeon hands on workshops, cadaveric pelvic floor workshop nurse workshop, and tradeshow activities)

Hong Kong Sar

As a sales rep for orthopedics spinal surgical device, such as surgical spinal implants and biologics products for major HA and KOL private Orthopedics surgeon Sales and Marketing Duties a. Achieved a challenging individual target and coupling with teammates to achieve team target b. Designed monthly sales plans and forecast for designated key territories and exploring new potential customers c. Launched new products and promoting existing products to custom in cadaveric workshops and trade shows d. Provided immediate professional knowledge and advice on products and procedural advice to surgeons in OT