Medical Device Professional on Product and Marketing with years of experience in healthcare device industry and a comprehensive understanding in sales and marketing. Product Sales Planning and Marketing • Skilled in planning and implementing effective sales strategies to develop new customers and expand opportunities within existing client base by actively listening to the need. Development of new business opportunities through active selling & marketing process along with developing rapport with the customers which results in the consistent sales growth on long term basis. Communication and Language Proficiency• Strong passion for communicating with global/regional/national key stakeholders and customers on products that meet their specific needs to optimize market share. Connecting and aligning goals from global to local is my always my first priority. Product Management • Main responsible for product launch and sales/inventory/forecast/registration management of of Peripheral Intervention Drug-eluting stent and launch in Greater China and Korea.Clinical Support Knowledge• Over 10 years of operating theatre clinical support experiences focusing on minimal invasive surgeries. In addition, clinical research and literature review for developing clincial training is one of my strengths. Sales Development• Strong customer orientation towards sales, strategic planning, product promotion, and relationship building.
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Program Manager Pad Venous Therapies (China, Korea, Taiwan And Hong Kong)Cook Medical Apac Mar 2018 - Jul 2022Hong Kong SarProduct Launch• Formulated and executed product launching strategy, product forecast, and clinical evaluation with local team (main responsible for Zilver PTX launch in China) Product registration • Prioritized new product registration and review renewal license Product Mix Project• Identified optimal product families to achieve healthy contribution among product families and communicate with sales team on pricing strategy Organising conferences/regional workshop programs • Responsible for speaker's selection, contents of program creation and support presentation for speakers Product Training• Localized customized product training for external (physicians) and internal stakeholders Clinical Training • Created Evidence Based Medicine (EBM) for program related products and support clinical training team to conduct required trainings Product Management• Handled product recall, stop-ship, life cycle with global and local program/RA/CSD coordination -
Territory ManagerCook Medical Asia Oct 2016 - Mar 2018Hong KongPeriphery Intervention/Intervention Radiology Territory Sales and Clinical SupportSales and Clinical Driven strategically executed sales and marketing plan throughout the year (Extensive elective and emergency case support >300 cases per year, dedicated product presentation in hospital talk, cold calls & exploring customer’s potential need with high quality OT support and establish long term relationship with KOLs) Marketing AssistanceAssisted in organizing marketing events VISTA and local/APAC 3rd parties conferences activities (such as oversea LINC, IICIR and Singapore cooperation workshop event) Inventory ManagementManaged inventory forecast and sales forecast with the sales, sales plan execution, price justification and key account for new product launches
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Territory ManagerBoston Scientific Urology Jan 2014 - Aug 2016Hong Kong And Macaustrategically planned and executed sales and marketing plan throughout the year (new product launch in trade show & workshops, re-introduce Boston’s product back into OT with dedicated sales calls & exploring customer’s potential need with high quality OT support and established long term relationship with KOLs) Assisted in organizing marketing activities (Stone Institute surgeon hands on workshops, cadaveric pelvic floor workshop nurse workshop, and tradeshow activities)
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Sales RepresentativeMedtronic Spine & Biologics Jul 2011 - Dec 2013Hong Kong SarAs a sales rep for orthopedics spinal surgical device, such as surgical spinal implants and biologics products for major HA and KOL private Orthopedics surgeon Sales and Marketing Duties a. Achieved a challenging individual target and coupling with teammates to achieve team target b. Designed monthly sales plans and forecast for designated key territories and exploring new potential customers c. Launched new products and promoting existing products to custom in cadaveric workshops and trade shows d. Provided immediate professional knowledge and advice on products and procedural advice to surgeons in OT
Keith Cheung Education Details
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Applied Biology And Biotechnolgy
Frequently Asked Questions about Keith Cheung
What is Keith Cheung's role at the current company?
Keith Cheung's current role is Healthcare Medical Device | Product Mangement | Product Marketing.
What schools did Keith Cheung attend?
Keith Cheung attended The Hong Kong Polytechnic University.
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