Keith Colvin Email & Phone Number

Holtsville, NY, US

Holmdel, New Jersey, United States

- In partnership with external agency and internal teams, oversee the execution of the iCIMS digital roadmap for the website lead generation efforts on iCIMS.com- Optimizing benchmarking plans for INQs/MQLs/SQLs, improving website conversions while ensure website health and critical metrics (bounce rate, new users, return users, time on site, etc.) are.

Stamford, Connecticut, United States

• Recruited into this highly autonomous web marketing leadership role with a focus onstrategy development and performance enhancement.
• Manage all JobTarget marketing web properties, analyze performance, and leadtactical execution within the Content Management System (CMS)
• Develop and implement JobTarget's web-based marketing strategy to promote thebrand, attract and convert visitors to leads, and ultimately generate new business
• Steadily increase website traffic by regularly analyzing and identifying opportunitiesto enhance the site’s design, flow, and user experience
• Assist the Demand Generation and Marketing Automation/Operations teams withlanding page and email builds to support campaigns and other initiatives; auditperformance using A/B testing and implement Pardot codes to.

Islandia, New York, United States

• As Senior Marketing Specialist, I manage high-impact projects in a SaaS environment related to digital marketing, web content management, SEO, graphic design, social media, and podcast production.
• Develop, manage, and maintain the Festo NAM website using local CMS (FirstSpirit, WordPress) and expertise in UX/UI/IA; accountable for developing compelling content, style, layout, SEO, and capturing the Voice of the.
• Implement data-driven SEO strategies that dramatically advance the websites’ organic search rankings
• Brainstorm and develop ideas for creative marketing campaigns/product launches
• Produce graphics and content in adherence with brand guidelines for social media campaigns, email marketing, trade shows, and marketing collateral
• Analyze marketing data including campaign results, conversion rates, and web traffic

Ronkonkoma, New York, United States

• NBTY is a global leader in health and wellness. Key accountabilities and accomplishments included:
• Developed and maintained multiple brand websites using local CMS (OmniUpdate)
• Project managed a complete website re-design and e-commerce store build-out in support of the MET-Rx re-launch
• Conceptualized and executed a highly effective social media campaign to promote the launch of NatureSmart’s Star Wars branded multivitamins
• Contributed social media, website management, blogging, and social listening expertise in support of several Pure Protein product launches
• Crafted social media strategies for Retail, Direct, and Wholesale brands

Ronkonkoma, New York, United States

• Working for SD Truck Springs provided me with an incredible foundation of knowledge regarding SEO, digital marketing, social media marketing, and community outreach.
• Researched and reported on web and search analytics using Google Analytics and AdWords
• Created SEO content for landing pages to bolster organic traffic
• Updated and uploaded new website products into the company e-commerce database using local CMS (Sitecore)
• Created, maintained, and scheduled social media posts using social platform Hootsuite
• Leveraged video production and editing experience to re-launch the company’s YouTube page; created the foundation for explosive subscriber growth from 300 to 9.28K+

Holtsville, New York, United States

• Collaborated with clients to create static websites from concept to completion
• Created, edited, and uploaded all video to websites using Final Cut Pro
• Worked on pre-designed Flash templates to align with each company’s unique style
• Created and updated all website content including writing, editing, and proofreading
• Edited and/or manipulated photos for both print and web use
• Used industry standard web analytics tools to track the performance of all websites

Melville, New York, United States

• Maintained quality control for the entire Digital Database
• Handled all Master Control commercial issues regarding promo placement and/or commercial placement
• Utilized extensive knowledge involving on-air sporting events (NY Yankees playoff games, NJ Nets and NY Islanders seasonal/playoff games, and ESPN+ Big East Basketball) and telethons for live local broadcasts