Keith Colvin Email & Phone Number

Holtsville, Ny, Us

Holtsville, Ny, Us

Holmdel, New Jersey, United States

- In partnership with external agency and internal teams, oversee the execution of the iCIMS digital roadmap for the website lead generation efforts on iCIMS.com- Optimizing benchmarking plans for INQs/MQLs/SQLs, improving website conversions while ensure website health and critical metrics (bounce rate, new users, return users, time on site, etc.) are optimized.- Owning website updates and variant testing to help ensure website experience is optimized for high conversions.- Developing executive reports and delivering analytical findings to senior and c-level leadership.

Stamford, Connecticut, United States

Recruited into this highly autonomous web marketing leadership role with a focus onstrategy development and performance enhancement. • Manage all JobTarget marketing web properties, analyze performance, and leadtactical execution within the Content Management System (CMS)• Develop and implement JobTarget's web-based marketing strategy to promote thebrand, attract and convert visitors to leads, and ultimately generate new business• Steadily increase website traffic by regularly analyzing and identifying opportunitiesto enhance the site’s design, flow, and user experience• Assist the Demand Generation and Marketing Automation/Operations teams withlanding page and email builds to support campaigns and other initiatives; auditperformance using A/B testing and implement Pardot codes to track visitor activity→ Select Key Accomplishments:✓ Conducted a comprehensive website audit, analyzing the site’s SEO footprint andhistorical performance; worked closely with the Content and Demand Generationteams to identify gaps, report findings, and offer recommendations to the CEO✓ Championed the benefits of video production and created a first-of-its-kind videoseries aimed at resonating with prospects in the human resources industry✓ Collaborated with the Director of Project Management on building out dashboardsto track user experience within the marketplace eCommerce app

Islandia, New York, United States

As Senior Marketing Specialist, I manage high-impact projects in a SaaS environment related to digital marketing, web content management, SEO, graphic design, social media, and podcast production. • Develop, manage, and maintain the Festo NAM website using local CMS (FirstSpirit, WordPress) and expertise in UX/UI/IA; accountable for developing compelling content, style, layout, SEO, and capturing the Voice of the Customer • Implement data-driven SEO strategies that dramatically advance the websites’ organic search rankings• Brainstorm and develop ideas for creative marketing campaigns/product launches• Produce graphics and content in adherence with brand guidelines for social media campaigns, email marketing, trade shows, and marketing collateral• Analyze marketing data including campaign results, conversion rates, and web traffic• Experience developing social media strategy (Facebook, Twitter, LinkedIn)• Orchestrate Festo NAM’s video strategy including concept and storyboard creation, video production, and editing• Assist in email marketing efforts from concept, design, creation, and deployment• Develop and maintain distribution and sponsor relationships as well as community-based programs• Create and manage PPC advertising campaigns through Google Ads→ Select Key Accomplishments:✓ Project managed major upgrades to Festo’s US, Canada, and Mexico websites in collaboration with German HQ; contributed website design expertise, developed local content/landing pages, and incorporated SEO and VoC✓ Selected to produce internal townhalls, Sales Conference, and National Distribution Meeting for US, Canada, and Mexico✓ Launched the Festo NAM YouTube channel focused on local and original content, rapidly expanding from 200 to 1000+ subscribers✓ Redesigned Google Ads strategy, dramatically boosting CTR from .60% to an industry leading 3.5%✓ Collaborated with the Product Director on developing and launching the Festo podcast channel, Trends in Automation

Ronkonkoma, New York, United States

NBTY is a global leader in health and wellness. Key accountabilities and accomplishments included:• Developed and maintained multiple brand websites using local CMS (OmniUpdate)• Project managed a complete website re-design and e-commerce store build-out in support of the MET-Rx re-launch• Conceptualized and executed a highly effective social media campaign to promote the launch of NatureSmart’s Star Wars branded multivitamins • Contributed social media, website management, blogging, and social listening expertise in support of several Pure Protein product launches• Crafted social media strategies for Retail, Direct, and Wholesale brands• Point-person between product managers and marketing agency (VaynerMedia)

Ronkonkoma, New York, United States

Working for SD Truck Springs provided me with an incredible foundation of knowledge regarding SEO, digital marketing, social media marketing, and community outreach.• Researched and reported on web and search analytics using Google Analytics and AdWords• Created SEO content for landing pages to bolster organic traffic• Updated and uploaded new website products into the company e-commerce database using local CMS (Sitecore)• Created, maintained, and scheduled social media posts using social platform Hootsuite• Leveraged video production and editing experience to re-launch the company’s YouTube page; created the foundation for explosive subscriber growth from 300 to 9.28K+• Prioritized community outreach efforts to strengthen brand awareness and lead generation

Holtsville, New York, United States

• Collaborated with clients to create static websites from concept to completion• Created, edited, and uploaded all video to websites using Final Cut Pro• Worked on pre-designed Flash templates to align with each company’s unique style• Created and updated all website content including writing, editing, and proofreading• Edited and/or manipulated photos for both print and web use• Used industry standard web analytics tools to track the performance of all websites

Melville, New York, United States

• Maintained quality control for the entire Digital Database• Handled all Master Control commercial issues regarding promo placement and/or commercial placement• Utilized extensive knowledge involving on-air sporting events (NY Yankees playoff games, NJ Nets and NY Islanders seasonal/playoff games, and ESPN+ Big East Basketball) and telethons for live local broadcasts