Keith Daniel Email & Phone Number

I am a well-qualified and successful professional with proven leadership ability and extensive marketing experience. I have successfully held senior management positions at a number of major companies including Santia, Wavin (Shell), Aggregate Industries and Catnic, acquiring a wide range of skills ranging from strategic planning to hands-on implementation. I am now working for Reinvigoration, a fast growing company, offering specialist management consultancy and training in Operational Excellence and Service Transformation.Key Areas of Expertise & Skillso Strategic and marketing planningo Marketing communication programso Market research, both qualitative and quantitativeo Market analysis and forecastingo Data acquisition and managemento Creating and managing marketing teamso Corporate identity, research and implementationo High level of both written and verbal presentation skillso High level of computer literacyRecent Achievementso Introduced structured and measured marketing planning to provided the foundation for a greater understanding of the customers and markets, generating increased brand awareness and sales through the use of coordinated marketing campaigns.o Developed strategies for data and insight, aligned to both digital and campaign strategies with the common goal of driving opportunities to enable revenue and profit growth.o Introduced and carried out regular customer satisfaction/NPS surveys (Net Promoter Score) which identified trends, provided a greater understanding of their perception of the company and highlighted areas for improvement within the customer experience.o Undertook detailed analysis of current customers which identified trends, provided a basis for prospect profiling and assisted in the cross selling strategy.o Introduced an innovative customer risk analysis model, taking into account more than 15 different factors, which identified those that could be in danger of being lost so that relevant action could be taken.

Listed skills include Market Research, Crm, Strategy, Management, and 17 others.