Keith Shelton Email & Phone Number

Tampa, Fl, Us

Carlsbad , Ca, Us

MacNeill Engineering is the world’s largest designer, manufacturer and distributer of replaceable sport cleat systems, traction technologies, outsole components, and dial closure systems for athletic and work footwear industries.• Work with OEM/Brands on providing replaceable traction and closure system solutions for golf, global football, track and field spikes, baseball, cricket, and outdoor/work divisions.

• Led technical/sport divisions within Skechers Performance, contributing over $100M++ in annual sales. Golf/Run/Train/Court/Pickleball/Baseball/Cricket.• Develop 8 brand right assortments per season, across 5 channels of distribution increasing profitability by 6% IMU.• Responsible for line building, product marketing, trends, sales analysis, and inventory management to ensure opportunities are maximized and challenges are addressed.• Partner with global retail, domestic wholesale and international subs/distributors ensuring successful implementation of their channel assortment buys and margin requirements. • Present product at 10 global sales meetings, trade shows, and various marketing venues to ensure that global teams understand the seasonal strategies, key items and assortment details for their corresponding regions.• Manage stable of 25 professional athletes for PGA, LPGA, Champions and European Tours, MLB, NFL, PPA/APP Tour, as well as Celebrity Ambassadors.

• Led the $29M/yr, New Product Development team in the creation and merchandising of a portfolio of 9 unique brands exclusively for FootSmart catalog and FootSmart.com. • Responsible for driving topline financial results for 300+ items including footwear, slippers, socks/hosiery, health items, health devices, insoles, small electronics, exercise, and creams/lotions/gels.• Implementation of product creation process' which reduced “time to market” 40 days, outlining key milestones, deliverables and responsibility drivers.• Seasonal costing negotiations to ensure that target margins exceed an IMU average that is 20% higher, than similar branded products.

Foothill Ranch, Ca, Us

• Created 7 men's and 5 women's lines of performance & lifestyle footwear per year, including golf, running, military, sandals and boots.• Ensured effective design/development/merchandising for over 30 styles per season, which lead to increased annual gross footwear sales in Brazil from $4M to $35M. 53% of total global footwear sales - 2010.• Orchestrated the seasonal sales meetings, providing global sales team with necessary trend information, regional sales expectations, product toolbox/tech sheets, and top quality salesmen samples for 4 sales meetings/year.

• Managed Design Ops of 6 Performance and Lifestyle categories.• P&L over 4 categories of product which drove over $65M/yr.• Controlled both the CapEx and OpEx budgets for 5 categories of product; reducing costs an average of 7% YOY for 2000-2001 while growing sales 13% during the same time.• Developed, reviewed, monitored and reacted to buying plans, sales reports, forecasts, merchandise assortments, inventory levels, open to buy, gross margin and markdown management with a particular focus on sales, margin, inventory turns and weeks of supply. • Launched world's first golf shoe with a built-in, magnetic insole board - MagneForce.• Executed seasonal launches for Florsheim, Forsheim Golf and John Deere licensed brands.

Beaverton, Or, Us

• In-Line Development/Advanced Concepts for Golf and Cleated footwear categories.• Worked on the Advanced Technology Exploration team, creating a 2D foot scanner, which improved the fitting experience at the retail level. • Responsible for running, basketball, training, and outdoor SMU's for FootAction account.• Worked with NikeTown Retail buyers on assortment planning and merchandising for NikeTown retail stores.