Keith Shelton

Keith Shelton Email and Phone Number

Sales Director - OEM and Brands @ MacNeill Engineering
Tampa, FL, US
Keith Shelton's Location
Tampa, Florida, United States, United States
Keith Shelton's Contact Details

Keith Shelton personal email

About Keith Shelton

As a footwear merchandising professional, I build footwear lines that increase sales, expand margins, and exceed consumer expectations with every project. I do this by identifying seasonal trends, creating a clear product strategy and communicating product objectives across various cross functional teams. My passion is in executing progressive, profitable product lines and mentoring future footwear leaders.I have experience building and coaching teams with 5-14 members, and managing business units with annual sales of $100M+.Key Skills & Specialties:MerchandisingLine PlanningLifecycle ManagementSeasonal Trend AnalysisProduct DevelopmentProduct InnovationProduct DesignCross Functional Team LeadershipSales & Inventory AnalysisLicensingAthlete RelationsGlobal SourcingSupply Chain ManagementInventory ManagementSoftware Proficiencies:Microsoft Outlook, Word, Excel, Powerpoint, TeamsAdobe Photoshop, IllustratorFlex PLM

Keith Shelton's Current Company Details
MacNeill Engineering

Macneill Engineering

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Sales Director - OEM and Brands
Tampa, FL, US
Keith Shelton Work Experience Details
  • Macneill Engineering
    Sales Director - Oem And Brands
    Macneill Engineering
    Tampa, Fl, Us
  • Macneill Engineering
    Oem Sales
    Macneill Engineering Feb 2024 - Present
    Carlsbad , Ca, Us
    MacNeill Engineering is the world’s largest designer, manufacturer and distributer of replaceable sport cleat systems, traction technologies, outsole components, and dial closure systems for athletic and work footwear industries.• Work with OEM/Brands on providing replaceable traction and closure system solutions for golf, global football, track and field spikes, baseball, cricket, and outdoor/work divisions.
  • Career Break
    Caregiving
    Career Break Oct 2023 - Present
  • Skechers Performance
    Senior Director Merchandising & Product Development
    Skechers Performance Dec 2015 - Oct 2023
    • Led technical/sport divisions within Skechers Performance, contributing over $100M++ in annual sales. Golf/Run/Train/Court/Pickleball/Baseball/Cricket.• Develop 8 brand right assortments per season, across 5 channels of distribution increasing profitability by 6% IMU.• Responsible for line building, product marketing, trends, sales analysis, and inventory management to ensure opportunities are maximized and challenges are addressed.• Partner with global retail, domestic wholesale and international subs/distributors ensuring successful implementation of their channel assortment buys and margin requirements. • Present product at 10 global sales meetings, trade shows, and various marketing venues to ensure that global teams understand the seasonal strategies, key items and assortment details for their corresponding regions.• Manage stable of 25 professional athletes for PGA, LPGA, Champions and European Tours, MLB, NFL, PPA/APP Tour, as well as Celebrity Ambassadors.
  • Benchmark Brands
    Senior Director Proprietary Products & Private Label
    Benchmark Brands Oct 2011 - Nov 2015
    • Led the $29M/yr, New Product Development team in the creation and merchandising of a portfolio of 9 unique brands exclusively for FootSmart catalog and FootSmart.com. • Responsible for driving topline financial results for 300+ items including footwear, slippers, socks/hosiery, health items, health devices, insoles, small electronics, exercise, and creams/lotions/gels.• Implementation of product creation process' which reduced “time to market” 40 days, outlining key milestones, deliverables and responsibility drivers.• Seasonal costing negotiations to ensure that target margins exceed an IMU average that is 20% higher, than similar branded products.
  • Oakley
    Product Development Engineer
    Oakley Sep 2001 - Oct 2011
    Foothill Ranch, Ca, Us
    • Created 7 men's and 5 women's lines of performance & lifestyle footwear per year, including golf, running, military, sandals and boots.• Ensured effective design/development/merchandising for over 30 styles per season, which lead to increased annual gross footwear sales in Brazil from $4M to $35M. 53% of total global footwear sales - 2010.• Orchestrated the seasonal sales meetings, providing global sales team with necessary trend information, regional sales expectations, product toolbox/tech sheets, and top quality salesmen samples for 4 sales meetings/year.
  • Florsheim
    Director Product Design & Development
    Florsheim Dec 1999 - Sep 2001
    • Managed Design Ops of 6 Performance and Lifestyle categories.• P&L over 4 categories of product which drove over $65M/yr.• Controlled both the CapEx and OpEx budgets for 5 categories of product; reducing costs an average of 7% YOY for 2000-2001 while growing sales 13% during the same time.• Developed, reviewed, monitored and reacted to buying plans, sales reports, forecasts, merchandise assortments, inventory levels, open to buy, gross margin and markdown management with a particular focus on sales, margin, inventory turns and weeks of supply. • Launched world's first golf shoe with a built-in, magnetic insole board - MagneForce.• Executed seasonal launches for Florsheim, Forsheim Golf and John Deere licensed brands.
  • Nike
    Senior Product Manager
    Nike Mar 1992 - Dec 1999
    Beaverton, Or, Us
    • In-Line Development/Advanced Concepts for Golf and Cleated footwear categories.• Worked on the Advanced Technology Exploration team, creating a 2D foot scanner, which improved the fitting experience at the retail level. • Responsible for running, basketball, training, and outdoor SMU's for FootAction account.• Worked with NikeTown Retail buyers on assortment planning and merchandising for NikeTown retail stores.

Keith Shelton Skills

Footwear Product Development Fashion Merchandising Shoes Global Sourcing Trend Analysis Management Brand Development Product Design Sales Textiles Team Leadership Fit Project Management Visual Merchandising Trend Private Label

Keith Shelton Education Details

  • Georgia Institute Of Technology
    Georgia Institute Of Technology
    Mechanical Engineering

Frequently Asked Questions about Keith Shelton

What company does Keith Shelton work for?

Keith Shelton works for Macneill Engineering

What is Keith Shelton's role at the current company?

Keith Shelton's current role is Sales Director - OEM and Brands.

What is Keith Shelton's email address?

Keith Shelton's email address is ke****@****hoo.com

What schools did Keith Shelton attend?

Keith Shelton attended Georgia Institute Of Technology.

What are some of Keith Shelton's interests?

Keith Shelton has interest in Children, Arts And Culture, Education.

What skills is Keith Shelton known for?

Keith Shelton has skills like Footwear, Product Development, Fashion, Merchandising, Shoes, Global Sourcing, Trend Analysis, Management, Brand Development, Product Design, Sales, Textiles.

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