Keith Eshelman

Keith Eshelman Email and Phone Number

Founder and CEO @ Parks Project
Los Angeles, CA, US
Keith Eshelman's Location
Los Angeles Metropolitan Area, United States, United States
Keith Eshelman's Contact Details

Keith Eshelman work email

Keith Eshelman personal email

About Keith Eshelman

With over 14 years in leadership roles, I've honed my expertise in building brands with a purpose, like my current venture at Parks Project. My mission is to intertwine conservation efforts with commercial success, reflecting our brand’s philosophy and lifestyle. My passion for driving growth through innovative strategies and cultivating a culture of entrepreneurial spirit aligns with our organizational values and goals. I'm committed to bringing a diverse perspective to our team, leveraging my experiences to foster an employee culture that mirrors our brand's commitment to the environment.In my role at Parks Project, I've crafted a business plan that strategically drives growth while securing vital resources to scale our operations. I've successfully pitched and maintained partnerships with prominent organizations like National Parks, National Geographic, Vans, Grateful Dead and many more. The brand now has global reach with consistent international policies and is collaborating with hundreds of park conservancies worldwide. These initiatives not only contribute to our brand's success but also support our underlying mission of conservation.

Keith Eshelman's Current Company Details
Parks Project

Parks Project

View
Founder and CEO
Los Angeles, CA, US
Website:
parksproject.us
Employees:
31
Keith Eshelman Work Experience Details
  • Parks Project
    Founder And Ceo
    Parks Project
    Los Angeles, Ca, Us
  • Parks Project
    Founder & Ceo
    Parks Project Jan 2016 - Present
    Culver City, California, Us
    • Develop business plan and 3 yr growth strategy • Secure necessary financial and people resources to build the business • Cultivate entrepreneurial employee culture that reflects the brand’s philosophy and lifestyle• Define and shape creative, brand, product development, sales, & growth marketing strategies• Pitch and maintain partnerships with the National Parks, National Geographic, and regional parks• Develop and implement policies and processes for all intl distributors to achieve consistency globally• Liaise with 40 (and counting) park conservancies to partner on give back initiatives• Volunteer in the parks
  • Toms
    Director Of Retail
    Toms Jan 2013 - Dec 2015
    Los Angeles, Ca, Us
    • Create an innovative approach towards the traditional retail experience across unconventional locations/venues while delivering seasonal campaigns and product stories in a unique manner.• Establish a comprehensive retail real estate investment strategy utilizing key data such as demographic indexing, co-tenancy, location optimization, and wholesale sensitivity analysis. • Develop a plan to maximize brand engagement in key heavily trafficked locations while fueling sales to cover the cost of operations.• Address localized market needs through unique activations, product stories and community events while maintaining overall global brand message.• Creatively employ community building marketing initiatives and programming for customer acquisition while identifying sales driving tools that also compliment the TOMS brand.•Ideated, pitched, concepted, produced and launched global virtual reality giving trip experience as one of the first brands to move in the space with a relevant proposition.
  • Toms
    International Marketing Director
    Toms Mar 2010 - Dec 2012
    Los Angeles, Ca, Us
    • Responsible for creating demand by communicating the brand value and product story of Toms shoes. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).• Develop an International marketing plan and direct the International marketing strategy and One for One campaign.• Analyze the market potential and profitability of shoe products and develop strategies to achieve the greatest number of sales of those products in the various marketplaces.• Partner with country managers and International distribution teams to direct research on sales in order to create market relevant communication campaigns.• Determine marketing spending mix across regions and marketing elements including, but not limited to catalog, web, channel programs, etc.
  • Quiksilver
    Product Marketing Manager
    Quiksilver Jul 2008 - Apr 2010
    Huntington Beach, California, Us
    Oversee key product categories, build consumer, competitive and market insights, develop positioning strategies and collaborate with the design group to elevate the brand through our product offerings.Develop product positioning, messaging and differentiation plans and coordinate research efforts to inform product marketing strategies. Collaborate with the Merchandising and Design groups to launch products and build communication briefs and message calendars to ensure product/brand goals. Guide campaign collaboration in conjunction with marketing objectives. Coordinate efforts through sales group and tradeshows along with web and e-commerce product integration.
  • Omd International
    Media Analyst
    Omd International Jun 2007 - Aug 2007
    London, Gb
  • Puma
    Special Project Manager
    Puma 2007 - 2007
    Herzogenaurach, De
  • Cutler Enterprises
    Account Executive
    Cutler Enterprises Aug 2003 - Aug 2006
  • Boreal Ski Area
    Sales And Marketing
    Boreal Ski Area Sep 2001 - May 2003
  • Vans
    Project Intern
    Vans 2001 - 2001
    Costa Mesa, California, Us

Keith Eshelman Skills

Marketing Strategy Integrated Marketing Marketing Product Marketing Strategy Social Media Marketing E Commerce Sales Retail Leadership Market Analysis Digital Marketing Online Advertising Brand Management

Keith Eshelman Education Details

  • Pepperdine Graziadio Business School
    Pepperdine Graziadio Business School
    And Related Support Services
  • Uc San Diego
    Uc San Diego
    Management Science
  • The Branson School
    The Branson School

Frequently Asked Questions about Keith Eshelman

What company does Keith Eshelman work for?

Keith Eshelman works for Parks Project

What is Keith Eshelman's role at the current company?

Keith Eshelman's current role is Founder and CEO.

What is Keith Eshelman's email address?

Keith Eshelman's email address is kw****@****ail.com

What schools did Keith Eshelman attend?

Keith Eshelman attended Pepperdine Graziadio Business School, Uc San Diego, The Branson School.

What skills is Keith Eshelman known for?

Keith Eshelman has skills like Marketing Strategy, Integrated Marketing, Marketing, Product Marketing, Strategy, Social Media Marketing, E Commerce, Sales, Retail, Leadership, Market Analysis, Digital Marketing.

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