Provide leadership to the marketing operations department. Responsible for leading the planning, budgeting, and forecasting of the marketing department and managing all marketing automation systems, for the purpose of generating, distributing, and reporting on leads. Establish and maintain scalable processes within the department that guarantee best practices in lead and campaign management..Strategy/Opportunity: lead the marketing operations department in driving strong marketing strategies and availing opportunities that will lead to sales enablement and marketing alignment with processes and initiatives that support exceptional lead management and sales enablement. .Analytics: defines key marketing metrics and manages the process of packaging these measurements into reports and dashboards in order to determine overall performance of the marketing team and marketing programs..Collaboration: work closely with the sales department in activities regarding the flow of leads from marketing to sales enablement. In addition, work closely with the IT department in conducting data analyses, data acquisition, database management, and marketing automation.