Keith King Email & Phone Number

Laval, Québec, Ca

Laval, Québec, Ca

Laval, Québec, Ca

Laval, Québec, Ca

 Total accountability for all National Accounts, Regional Accounts and Sales Operations within the NL market, including 10 direct reports. Successful in driving the company’s NL Market share to record levels, and the highest anywhere in HD operations within Canada or the US. A flat management structure results in involvement in all aspects of the HD business, from Operations, Account Management, Manufacturing, Marketing and Finance (both Branded Business and Private Label Business). Responsible for Sales and Tonnage Volume, and Profitability of Key Customers throughout total NL, with involvement in Atlantic Total Business.  With HD’s level of business development, challenges included the responsibility of assessing HD’s internal capability, resources and processes particularly from a “go-to-market” standpoint. On-going work involved achieving better utilization of HD’s resources, and working to re-deploy current resources to attain better overall business results.  Regional ‘expert’ in Snack Facts, utilizing ACN MarketTrack Data. Authorize and approve local expenditures for the NL Region. Secured Category Captain Status for largest C&G chain in NL market. Key role in securing Category Captain Status for Co-op Atlantic, and for Irving Oil. Planned the dual use of the DSD Sales Team (normally focused on retail accounts) for volume and share impact across Foodservice accounts within the NL marketplace.  Atlantic & NL sales contact for Marketing in creation of consumer promotional events and product development. Worked to develop unique and local promotional plans for NL market that continue to drive record share growth, and build a solid base of on-going customer support.

Plano, Texas, Us

 Responsible for Volume, Share and Profitability of Key Customers throughout NL. Responsible for building Organizational Capacity by continual self-improvement as well as supporting the development and full utilization of the capabilities of Field Sales and Merchandising. Overall Responsibility for Key Customers in NL businesses. Responsibility included developing and gaining alignment to a Customer Annual Plan that ultimately would deliver Hostess Frito-Lay Volume and Profit requirements as well as build overall category volume (share of stomach) and increase category profitability. Developed “Store Mapping Study” to identify store-by-store opportunities (Micro-Marketing). Focus areas were both share of regular shelf space (both as a category and with-in the category) as well as share of temporary and permanent merchandising and display racks. Succeeded in gaining alignment to increase overall section size for Salty Snacks and re-position ‘adjacencies’ (associated category’s frequently purchased by consumers, e.g. CSD’s or soft drinks) Delivered +20% growth on Key Customers.

Plano, Texas, Us

 Developed and lead a sales team to gain leadership share in the local market. Managed all aspects of frontline sales, executing against all key deliverables. Built a solid team that demonstrated commitment to achieving not only personal goals, but the overall team and market goal.

Nacs Executive Leadership Program

Education record