Keith Young

Keith Young Email and Phone Number

Senior Marketing Leader | Providing Client-Focused Solutions for Innovative Growth
Keith Young's Location
Fort Mill, South Carolina, United States, United States
Keith Young's Contact Details

Keith Young personal email

About Keith Young

Dedicated results-focused leader with demonstrated success collaborating with clients and leading high-performing, cross-functional teams to achieve business objectives through strategic marketing, including plan development and execution of innovative initiatives. Maximizes customer engagement, retention, and acquisitions through campaign execution, analysis, and optimization. Builds client relationships, delivers data-driven solutions across multiple industries and platforms.Customer Loyalty & Retention Marketing | Acquisition Marketing | Project Management | Product Management | Partner and Vendor Relationship Building | New Account Onboarding |Ideation & Innovation | Metrics & Analysis | Forecasting & Budgeting | Value Proposition Strategy | New Product Launches | Incentive Development | Customer Segmentation | Competitive Analysis | Personalization | A/B Testing | Mentoring & Coaching | Brand Strategy | Leading Teams |Campaign Execution | Display & Social Media Campaign Strategy | Email Development & Copywriting | Product Benefits Training

Keith Young's Current Company Details

Senior Marketing Leader | Providing Client-Focused Solutions for Innovative Growth
Keith Young Work Experience Details
  • Synchrony
    Vp - Cobrand Lifecycle Marketing
    Synchrony Dec 2017 - Jan 2021
    Charlotte, North Carolina Area
    • Developed lifecycle strategy and 30+ annual campaigns for 5 cross-industry portfolios with $229M annual sales. Initiatives focused on new account onboarding, responsive cardholder marketing and existing cardholder engagement.• Established bi-monthly benefit reinforcement initiatives, averaging 10% sales lift per campaign. • Delivered 15% sales lift from quarterly portfolio incentive offers by developing segmentation and forecasting, leading creative development and overseeing campaign execution. • Generated 23% sales and 290bps purchase activity lift, utilizing new cardholder engagement initiatives.• Increased cardholder email click rates 7% by enhancing cardholder personalization initiatives.• Drove 5% sales and 200bps active lifts through automated marketing tied to cardholder behavior.
    View
  • Synchrony
    Vp - Marketing
    Synchrony Dec 2013 - Jan 2017
    Charlotte, North Carolina Area
    • Marketing leader for the DICK's Sporting Goods credit card portfolio, responsible for planning and execution of $527M sales and 320K annual account goals.• Built annual marketing plan and launched 45 campaigns, helping increase annual sales 18% YOY.• Acquired 323K new accounts through in-store, associate education, direct mail and email initiatives.• Sold in and led Mastercard account upgrade, generating $11M in incremental non-store sales. • Drove $10M incremental sales through planning and execution of existing cardholder reissue.• Expanded card acceptance to 2 new retail store chains by launching “Rewards of Sport” credit card. • Developed annual sales and account forecasts and lead quarterly and year-end reviews
    View
  • Ge Capital
    Marketing Manager
    Ge Capital Sep 2011 - Dec 2013
    Charlotte, North Carolina Area
    • Achieved 45k Belk credit card portfolio annual new account goal, establishing in-store associate incentives, contests and online initiatives. • Acquired 52K incremental accounts by launching 32 unique associate in-store contests. • Improved store account acquisition efforts, developing educational collateral and breakroom signage. • Increased eApply accounts 30% YOY, implementing new online banner ads and launching a Facebook credit page.• Evaluated underperforming sweepstakes events and sold in fund reallocation, testing new initiatives.
    View
  • Ge Capital
    Marketing Manager
    Ge Capital Apr 2008 - Sep 2011
    Charlotte, North Carolina Area
    • Delivered $47M incremental Lowe’s commercial credit card sales through unique and trigger direct mail marketing initiatives.• Drove $5M incremental sales by aligning benefit reinforcement messaging with past purchase behavior and enhanced segmentation.• Led card reissues for inactive cardholders and Team 48 affinity credit card that drove $9.5M sales
    View
  • Interbrand
    Sr. Brand Marketing Specialist
    Interbrand Jul 2006 - Apr 2008
    Mooresville, Nc
    • Created pricing, white space and competitive research analysis for Lowe’s proprietary brand development and product expansion. • Led Kobalt tools trade show and NASCAR-focused brand awareness initiatives, surpassing competitor results.• Managed vendor participation in Kobalt sponsored events, including exhibit development, promotional offers, collateral, product merchandising, demonstrations and giveaways.
    View
  • Alltel
    Customer Lifecycle Marketing Intern
    Alltel Jun 2005 - Aug 2005
    • Developed web-focused tactics, integrating acquired Cingular accounts into Alltel’s customer base.• Enhanced customer retention based on account attrition analysis by creating direct mail for Cingular account acquisitions, including intranet and website marketing communications.
    View
  • Harvard Vanguard Medical Associates
    Business Analyst
    Harvard Vanguard Medical Associates Jan 2002 - Jul 2004
    • Identified budget variances and ensured $8M budget alignment by auditing 16 office’s monthly financials.• Initiated time study, assessing support staff and supervisory needs, prompting position restructuring.• Contributed to savings of $500K by evaluating annual budget involving non-staff expenses.• Conducted merit-based salary reviews of 80 clinicians, creating and utilizing multiple databases.
    View

Keith Young Skills

Marketing Crm Marketing Communications Management Strategy Sales Budgets Segmentation Marketing Strategy Cross Functional Team Leadership Leadership Analytics Portfolio Management

Keith Young Education Details

Frequently Asked Questions about Keith Young

What is Keith Young's role at the current company?

Keith Young's current role is Senior Marketing Leader | Providing Client-Focused Solutions for Innovative Growth.

What is Keith Young's email address?

Keith Young's email address is ky****@****ail.com

What schools did Keith Young attend?

Keith Young attended Wake Forest University School Of Business, University Of Colorado Boulder, Northeastern University.

What skills is Keith Young known for?

Keith Young has skills like Marketing, Crm, Marketing Communications, Management, Strategy, Sales, Budgets, Segmentation, Marketing Strategy, Cross Functional Team Leadership, Leadership, Analytics.

Not the Keith Young you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.