Keith Young Email & Phone Number

Charlotte, North Carolina Area

• Developed lifecycle strategy and 30+ annual campaigns for 5 cross-industry portfolios with $229M annual sales. Initiatives focused on new account onboarding, responsive cardholder marketing and existing cardholder engagement.• Established bi-monthly benefit reinforcement initiatives, averaging 10% sales lift per campaign. • Delivered 15% sales lift from quarterly portfolio incentive offers by developing segmentation and forecasting, leading creative development and overseeing campaign execution. • Generated 23% sales and 290bps purchase activity lift, utilizing new cardholder engagement initiatives.• Increased cardholder email click rates 7% by enhancing cardholder personalization initiatives.• Drove 5% sales and 200bps active lifts through automated marketing tied to cardholder behavior.

Charlotte, North Carolina Area

• Marketing leader for the DICK's Sporting Goods credit card portfolio, responsible for planning and execution of $527M sales and 320K annual account goals.• Built annual marketing plan and launched 45 campaigns, helping increase annual sales 18% YOY.• Acquired 323K new accounts through in-store, associate education, direct mail and email initiatives.• Sold in and led Mastercard account upgrade, generating $11M in incremental non-store sales. • Drove $10M incremental sales through planning and execution of existing cardholder reissue.• Expanded card acceptance to 2 new retail store chains by launching “Rewards of Sport” credit card. • Developed annual sales and account forecasts and lead quarterly and year-end reviews

Charlotte, North Carolina Area

• Achieved 45k Belk credit card portfolio annual new account goal, establishing in-store associate incentives, contests and online initiatives. • Acquired 52K incremental accounts by launching 32 unique associate in-store contests. • Improved store account acquisition efforts, developing educational collateral and breakroom signage. • Increased eApply accounts 30% YOY, implementing new online banner ads and launching a Facebook credit page.• Evaluated underperforming sweepstakes events and sold in fund reallocation, testing new initiatives.

Charlotte, North Carolina Area

• Delivered $47M incremental Lowe’s commercial credit card sales through unique and trigger direct mail marketing initiatives.• Drove $5M incremental sales by aligning benefit reinforcement messaging with past purchase behavior and enhanced segmentation.• Led card reissues for inactive cardholders and Team 48 affinity credit card that drove $9.5M sales

Mooresville, Nc

• Created pricing, white space and competitive research analysis for Lowe’s proprietary brand development and product expansion. • Led Kobalt tools trade show and NASCAR-focused brand awareness initiatives, surpassing competitor results.• Managed vendor participation in Kobalt sponsored events, including exhibit development, promotional offers, collateral, product merchandising, demonstrations and giveaways.

• Developed web-focused tactics, integrating acquired Cingular accounts into Alltel’s customer base.• Enhanced customer retention based on account attrition analysis by creating direct mail for Cingular account acquisitions, including intranet and website marketing communications.

• Identified budget variances and ensured $8M budget alignment by auditing 16 office’s monthly financials.• Initiated time study, assessing support staff and supervisory needs, prompting position restructuring.• Contributed to savings of $500K by evaluating annual budget involving non-staff expenses.• Conducted merit-based salary reviews of 80 clinicians, creating and utilizing multiple databases.

Mba, Marketing

Activities and Societies: President - Babcock Marketing Association, 2005 - 2006

Ba, Political Science

Certificate, Marketing