Keith Lindgren Email & Phone Number

Eden Prairie, Mn, Us

Minneapolis, Mn, Us

My team provided primary support to integrated marketing partners across the organization for campaign performance, optimization, and insights (including tracking enablement), web analytics, data analysis, and data visualization.• Delivered primary marketing measurement, optimization, and attribution support for $55 million Brand Launch campaigns in 2020-2021. • Built data visualization capabilities of the marketing analytics team to create and maintain suite of dashboards for management and internal stakeholders.• Developed and implemented methodology for key marketing measurement initiatives, including media mix modeling, lead attribution, forecasting, and lead scoring.• Leading Testing and Optimization task force to guide stakeholders through test development and manage limited testing resources to prioritize opportunities with greater value to the organization.

Minneapolis, Mn, Us

Minneapolis, Mn, Us

OptiMine Software is a leader in cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s ad measurement and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across digital display, search and social channels. When optimizing ad spend across multiple channels, OptiMine’s solution consistently proves significant lift in ROI and ROAS across a wide range of industries—from retail to financial services to telecommunications to travel & hospitality. - See more at: http://optimine.com/about#about_us

Caplugs: European Market Assessment• Provided an overview of European market potential for Caplugs products.• Developed a forced ranking of European countries. Ranked market potential of industries that Caplugs specifically serves within targeted countries. • Provided an assessment of leading competitors in targeted countries and industries. • Made recommendations for order of entry based on rankings and additional insights.Landscape Structures Inc.: Marketing Research, Qualification and Development• Researched municipality park and recreation organizational structures to better identify key decision makers early in the decision making process. Segmented by size and structure, conducted interviews to identify best targets in each segment. Presented a strategic marketing plan to marketing team with customer profiles for 6 key Park and Rec administrative roles, and recommendations for positioning products in ways that better fit within municipalities' criteria for new projects. • Conducted a high level assessment of a possible new business expansion for client. Calculated market size, defined market segments, and analyzed current leaders in the field.

Medtronic: Provided research and recommendations on improvement of open innovation idea submission website. Conducted interviews with open innovation experts at other companies, and benchmarked Medtronic’s site against hundreds of other corporate idea submission websites currently in use.UMore Park: Consulted with University of Minnesota to provide recommendations for incentivizing energy efficiency in affordable housing in their UMore Park development. Interviewed energy efficiency experts, architects, builders, and developers. Compiled marketing strategy aligning development goals with market needs.Schulze Diabetes Institute: Performed stakeholder analysis to identify key parties that influence doctor and patient product and treatment decisions.

Developed marketing strategies for recruiting patients for treatments and clinical studies, exploring both endocrinologist and patient communities (with focus on social media)Worked with outside consultant to develop a new website for SDIConsulted with University of Minnesota research leadership on forming a "Diabetes Corridor", focusing Type 1 and Type 2 Diabetes research under one leadership structure to better position the university for state and NIH funding

Kansas City, Mo, Us

Wrote project proposals and test plans for multiple client programs, securing over one million dollars of funding from government clients for MRIGroup Leader for sample preparation group, supervising six people and managing utilization of people and prep resources across several projectsManaged and provided oversight for comprehensive changes in standard solution preparation systemsDeveloped and designed air and water chemical detection technologies for government contractorsTrained and certified employees across divisions on various methods of sample preparationPosition required Secret security clearance approved by U.S. GovernmentCertified ISO 9001 auditor

Columbia, Mo, Us

Performed organic chemistry research for Kathleen Kilway, Ph. D.Published paper: "Unexpected Conversion of a Polycyclic Thiophene to a Macrocyclic Anhydride," Tetrahedron, 60, 2433-2438(2004)

Taught Dual Credit Pre-Calculus and Chemistry (offers college credit through State Fair Community College), Physical Science, and Principles of Technology

Columbia, Mo, Us

Performed biochemistry research covering a broad range of areas, including tumor detection, protein splicing, osteogenesis imperfecta gene therapy, and X-ray crystallography for structure determination

Mba, Marketing, Business Development

Bachelor Of Science, Chemistry

Biochemistry