Keith Lovell Email and Phone Number

A Ready Mix Concrete and Aggregate Supplier with 7 Batch Plants spread across 5 counties of the Central Coast of California. A private family business that has operated since 1961.Tasked with change management and new business development for concrete and aggregate sales across 5 regions together with managing digital marketing presence across the web and social media platforms.AccomplishmentsSuccessfully initiated and implemented a re-branding exercise for the company, creating a new look and feel logo and color scheme to signal changes within the organization as well as a new website to more fully represent our product and service offering. Substantial growth achieved through adopting strategic initiatives that align with the companies vision and goals. Fostering a unified team approach rather than operating in silos for independent recognition and gratification. Through collective and harmonized efforts we have grown and continue to do so.

Convert leads generated through Home Depot Partnership into confirmed sales of heating and air conditioning systems to Home Owners.Design home comfort systems to match the needs of the home and its occupants,Tailor financial solutions and options that best suit the needs and eligibility of the client.Accomplishments: Learned a whole new industry in a few weeks and achieved a high close sales ratio in my short tenure with the company, confirming that I quickly assimilate and adapt to new concepts. This was a first role for me having moved from South Africa to the United States.

Managed national team of senior territory managers and account professionals to help grow and maintain key partner relationships and to increase market share in a mature and competitive market place.Consistently delivered the Sales Operating Plan, ensuring delivery of both the top line and margin target for the Traditional Channel (Independent Dealers).Strengthened dealer networks by working closely with our chosen Distribution partners, working with their sales teams to achieve common goals and objectives.Developed and maintained strong relationships with our partners through commitment to strong service delivery and a desire to help and alleviate pain points that were disruptive to their business goals.Key involvement with Product Management teams helping to select product ranges in multiple categories and devise market strategies for the successful implementation of the product plans. My role extended into making the product plan come to life and driving enthusiasm through our sales team and those of our customers to ensure success of the initiatives. Worked to Implement the Stanley fulfillment system to improve profitability through balanced inventory and increased stock turns in all product categories of Hand Tools, Consumer Power Tools, Household Appliances, and Hardware Accessories.I had fun working for Stanley but left the company to take up residence in the USA as of April 2016

Roles and responsibilities in order of position from last to first:Branch Manager of the Durban Distribution center with overall responsibility for the Sales and Field Marketing teams, Admin and Logistic operations across Kwazulu Natal and the Eastern Cape.Had National and Key Account Management responsibility for Mass Discounters, Spar National, Mica National, Checkers Regional, Sentra Regional, Shield Regional and Pick n Pay Regional.Managed 3 x Distribution Centers in Port Elizabeth, East London, and South Western Districts, with overall responsibility for sales and distribution in the Eastern Cape region. Directly managed 3 x sales teams along with key account responsibility for all the major Retail Groups