Keith Maresma Email & Phone Number

2313 N Hullen St Suite C, Metairie, La 70001

New Orleans, La

• Independent consultant providing strategic marketing and advertising plans.• Advised clients on new ways to reach target audiences using social media and traditional advertising.• Negotiated with vendors and maximized clients’ budgets.• Clients include: Clearview Dental Care, Babin Dental Care, GSI Installers, St. Matthew the Apostle School, Little Farms Playground, and Iron Horse Realty.

New Orleans, La

• Developing business with clients, and furthering client/agency relationships.• Creating and managing project timelines, due dates, and work assignments within the agency and with outside partners. • Managing the presentation and acquisition of all client approvals, and ensuring strategic goals are achieved.• Maintaining contact with all agency partners ensuring effective intergration across all channels, and keeping consistant messages between agency and clients.

Metairie, La

• Developed and managed advertising and marketing budgets, reducing advertising spends by 20%.• Established advertising and marketing campaigns, and created and implemented creative strategiesacross various media: print, TV, billboard, and digital.• Implemented strategic plan for Grand Opening event.• Managed website and social media channels.• Maintained Adwords and Google Analytics.

New Orleans, La

Account Executive / Copywriter / Media Buyer / New Business• Managed daily account activities totaling more than $1,600,000.• Increased annual agency business by 15%.• Lead design team in creative conceptualizing, copywriting, editing, digital media development, andtrafficking for projects from inception to completion.• Created and managed media budget for Taaka Vodka, Sazerac Rye Whiskey, and Bacardi Rum.• Coordinated with the new business development team.•… Show more Account Executive / Copywriter / Media Buyer / New Business• Managed daily account activities totaling more than $1,600,000.• Increased annual agency business by 15%.• Lead design team in creative conceptualizing, copywriting, editing, digital media development, andtrafficking for projects from inception to completion.• Created and managed media budget for Taaka Vodka, Sazerac Rye Whiskey, and Bacardi Rum.• Coordinated with the new business development team.• Clients included: The Sazerac Company, Buffalo Trace Distillery, Jack Daniel’s, Southern Comfort,Bacardi, Abita Beer, Watkins Law Firm, Yoko Restaurant, and Crysdle Candles. Show less

New Orleans, La

Account Executive / Copywriter / Media Buyer • Managed the daily responsibilities for accounts totaling more than $300,000.• Increased annual agency business by 10%.• Headed design team in creative conceptualizing, copywriting, and editing.• Managed $60,000 media budget for the Horseshoe Casino.• Received Telly Award in 1998 for Louisiana State Parks TV spot.• Clients included: Louisiana Tourism, Louisiana State Parks, The Louisiana Seafood Promotion andMarketing… Show more Account Executive / Copywriter / Media Buyer • Managed the daily responsibilities for accounts totaling more than $300,000.• Increased annual agency business by 10%.• Headed design team in creative conceptualizing, copywriting, and editing.• Managed $60,000 media budget for the Horseshoe Casino.• Received Telly Award in 1998 for Louisiana State Parks TV spot.• Clients included: Louisiana Tourism, Louisiana State Parks, The Louisiana Seafood Promotion andMarketing Board, The Morial Convention Center, and The Horseshoe Casino. Show less

New Orleans, La

Production Assistant / Account Executive Assistant / Copywriter • Assisted the production manager and account executives in the daily management and trafficking ofall projects.• Creative conceptualizing, copywriting, and editing for projects from inception to completion.• Clients included: The Superdome Cafe, American Lifecare, Computer Associates, Omni Bank,Stirling Properties, and Partners for Healthy Babies.

New Orleans, La

Production Assistant / Copywriter / A/V Specialist • Wrote articles in an internationally distributed newsletter.• Conceptualized and wrote print ads, broadcast ads, and multimedia campaigns.• Assisted in composing and editing the daily Freeport-McMoRan Industry News Update report.• Traveled to Indonesia to assist with the development of Freeport-McMoRan’s annual report.• Clients included: Freeport-McMoRan and CommTech (formerly Commnet).

Greater New Orleans Area

Copywriter Intern • Wrote print ads, broadcast ads, and direct mail pieces.• Clients included: Delta Queen, The Times Picayune, Whitney Bank, The Aquarium, and Maison Dupuy Hotels

Ba, English/Writing, Communications/Advertising

Education record