Keith Mathews Email and Phone Number

Retail Growth Solutions are proud distributors of Coolio in the UK. Coolio provides chilled, flexible, mobile, branded display space which drives profit for retailers and sales growth for brands. Contact us so we can learn about your business and for a discussion on how Coolio can deliver growth for you.

Leading the impulse sales team to launch Carabao in to the U.K. soft drinks market through Wholesale, Retail and Symbol Customers through a team totalling over 50 employees both internal and third party.

Working with Danone Waters, Danone Early Life Nutrition, Aurora Foods Marketing and REL Field Marketing on various projects including strategy design for Danone, sales development for Aurora and customer relations for REL.

Reporting to Commercial Director leading an internal team of 12 and a third party team of 42. Responsible for £160m P&L including the country of Ireland.Set the sales and distribution strategy for Ireland. Reviewed the category data for Ireland vs UK and identified opportunities for growth. Set an ambition to double the Irish business within 3 years. Designed and implemented a field sales agency model which grew sales by improving execution and building local relationships… Show more Reporting to Commercial Director leading an internal team of 12 and a third party team of 42. Responsible for £160m P&L including the country of Ireland.Set the sales and distribution strategy for Ireland. Reviewed the category data for Ireland vs UK and identified opportunities for growth. Set an ambition to double the Irish business within 3 years. Designed and implemented a field sales agency model which grew sales by improving execution and building local relationships. Return on Investment of 12.5 times achieved. Led projects to deliver future growth. A Category led space initiative which increased Waters sales space by 20%. A new business project targeting Costco, High Street Discounters and Starbucks. Show less

Set a new strategy for the UK Impulse team focusing on Wholesale, Retail and foodservice customers with an ambition to deliver 20% value sales growth over 3 years and increase profitablility. Latest 2015 forecasts show value growth of 24% and profitability growing at 1.32%.Influenced local and global marketing team to launch Volvic Sparkling exclusively in to the Impulse Channel. Sales exceeded targets in year 1 and as a result Sparkling water became a growth stream for the business… Show more Set a new strategy for the UK Impulse team focusing on Wholesale, Retail and foodservice customers with an ambition to deliver 20% value sales growth over 3 years and increase profitablility. Latest 2015 forecasts show value growth of 24% and profitability growing at 1.32%.Influenced local and global marketing team to launch Volvic Sparkling exclusively in to the Impulse Channel. Sales exceeded targets in year 1 and as a result Sparkling water became a growth stream for the business from 2013.UK representative on the Danone Global Prestige Accelereation Team. Member of the team setting the global sales strategy. Launched first healthy hydration programme with Citibank in Canary Wharf. Won new business with high profile restaurants and hotels including Skretch and The Shard. Built a new marketing led relationship with Marriott Hotels to make Evian a supply partner to Golf and Country Clubs including sponsorship of the Trilby Golf Tour televised on Sky TV. Prestige channel growing at 12% per year. Show less

Responsible for delivery of sales targets for the channel through managing a team of 12 account managers. Targets consistently exceeded through strong trade partnerships and clear motivational leadership.Nominated to be one of 10 UK Danone Leadership College Trainers. Delivered Danone Leadership Culture training to groups of 30 to 40Danone employees.

Responsible for leading a team of 3 to deliver specific channel targets. Led a project focussed on improving our teams forecast accuracy working with the UK supply chain team.

Took Morrisons from number 8 in The Advantage Group Survey to number 1. This was a first for Danone in any account. This survey asks customers who they believe performs best amongst their suppliers and is wel known in the Fast Moving Consumer Goods Channel.

Responsible for managing the trade relationship between Unilever Foods and Morrisons and for delivering against set targets.

Responsible for sales targets for Personal Care portfolio. During this period I spent 2 weeks in Bentonville on a Walmart Global Training Programme.

Basic selling skills in Wholesalers and Retail Groups

Responsible for management of forecourt and retail store including staff and P&L