Keith Mccurdy Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Denver, Co, Us

As the Creative Lead for Velocity Global, I oversaw visual branding efforts as well as directed the design team, agency partners, and corporate website UI. Together with the VP of Marketing, Demand Gen, and Brand teams, we evolved Velocity Global’s identity and elevated its market position in a very high-growth industry. I led creative across channels, including digital display, social media, email design, business collateral, video, motion, and photography. Through our efforts, the company was able to grow quickly and sign larger clients like Microsoft, Google, and InVision. Additionally, I led the creation of new brand guidelines, voice definitions, and enablement platforms that increased consistency standards across the organization and energized sales and marketing teams.Highlights- Owned design projects from conception to completion, managing time, deadlines, and stakeholder expectations throughout the design process.- Created new brand guidelines across the organization that increased consistency standards for various clients- Led the creative on multi-channel campaigns across mediums including digital, print, social, email, events, video, and photography- Delivered consistently exceptional work on time and within budget- Developed holistic design strategies for campaigns and initiatives big and small- Evangelized creative expression of the brand across client and corporate teams—from Marketing and Branding to Sales and Product departments- Led teams optimism and provided creative oversight on projectsDirected and guided the team to creative excellence, while getting hands-on in the work

Us

Proposal Software brought me on to drive a full rebrand and position them as a modern SaaS company. Working closely with the CEO and VP of Marketing, I led the team in a major overhaul of all digital campaigns and corporate identity, successfully rebooting their brand across marketing channels, web interfaces, and support sites. In addition to our branding efforts, I worked with the CTO as visual lead on a UI redesign for the company’s main SaaS product. I oversaw all design aspects and directed a global development team to ensure aesthetic quality and brand consistency.The team was very efficient and diligent in gathering data from its end-users to continuously improve and evolve the software. As a result of our work, customer retention rose from 51% to 79%, leading to an increase in subscription revenue and an eventual acquisition by RocketDocs.

Operating as Brand Designer, I helped Brand M Studios provide visual strategies and direction for high-growth startups and evolving brands. I collaborated closely with executives and marketing teams to create best-in-class media for web, print, illustration, and UI/UX from the ground up.The studio’s flagship client, I-Behavior, was a digital marketing cooperative that specialized in retail buying habits. Together with the VP of Marketing, we led a design team on all visual collateral to align with Sales, Demand Gen, and Business Development goals. Through our efforts and leadership, this work was instrumental in I-Behavior’s successful acquisition by Wunderman, the global leader in marketing communications.Overall, Brand M’s work continued to play a key role in strengthening client brands and helping them emerge as major players in their respective markets. In all, our client list of successful acquisitions included I-Behavior (Wunderman), Broadband Shield (Akamai/Comcast), and Spatial Energy (Digital Globe/Maxar).