Keith Mcgriskin Email and Phone Number
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Experienced sales and marketing executive with proven expertise in strategic planning, branding, sales leadership, and tactical execution to deliver increased market share and drive profitability. Demonstrated success in portfolio management and new product launches to achieve financial objectives. Collaborative leadership style effectively managing sales, marketing and cross functional teams. Persuasive strategic thinker with strong problem solving and analytical skills who thrives in a challenging work environment.Strategic Planning | Global MarketingProduct Launches | Life Cycle Planning Market Assessment | Sales LeadershipP&L Management | Team LeadershipFinancial Analysis | Data AnalysisOperating Plans | Project ManagementNew Product DesignPlease contact me at keith.mcgriskin@gmail.com.
Pegasus Laboratories, Inc.
View- Website:
- pegasuslabs.com
- Employees:
- 76
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Vp Of MarketingPegasus Laboratories, Inc. Aug 2024 - PresentPensacola, Florida, United StatesLeader responsible for shaping and executing the company’s marketing strategy. Driving brand growth, market expansion, and demand creation efforts. Oversee all aspects of marketing, from digital marketing and product marketing to brand management and public relations. Setting the vision with a data-driven mindset, consistent and regular communication, and inspiring productive output of cross-functional teams.
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Regional Sales ManagerIdexx 2017 - Jul 2024Greater New Orleans AreaManaging and implementing the strategic sales direction for the Gulf Coast Regional team. Driving regional recurring revenue and sales growth while fostering customer loyalty to IDEXX product and service offerings. Developing region/market specific business plans to achieve goals. Leading, motivating and building a team of field sales professionals through excellent coaching, professional development, recruitment, performance management, and ongoing technical training. Ensure proper management of regional operating expenses and P&L responsibilities. -
Marketing DirectorZoetis Inc. 2014 - 2016Parsippany & Madison, NjLed US Pork Team of marketing managers across anti-infective, feed additive, vaccine and pharmaceutical product areas (Awarded Zoetis Global Marketing Excellence in ’14). Oversaw launch plans for new products and new indications for inline products. Designed commercialization of portfolio with KPIs for conventional and digital platforms. Effectively operated in matrix of technical, sales, finance and marketing functions - aligned for customer plan execution. -
Global Strategic Marketing DirectorPfizer 2010 - 2014Florham Park & Madison, NjDirected the identification, prioritization and creation of new product and business development strategies for key therapeutic areas and presented for organizational review and endorsement by Executive Board. Led global market development, pricing, market research and launch plans for multiple regions and countries. Built Zoetis’ global dermatology franchise by designing the portfolio pipeline development strategy and the market preparation for Apoquel® and anti IL-31 monoclonal Ab. -
Area Sales ManagerPfizer 2004 - 2010Cincinnati, OhManaged a team of 10 sales professionals and one strategic account manager. Accountable for delivering area sales budget through the successful performance of the team and territories. Led area sales team to exceed budget year over year, earning 2 further President’s Circle awards. Established and communicated sales strategies through Plan of Action meetings.
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Marketing Team LeaderPfizer Canada Inc 2002 - 2004Montreal, Quebec, CanadaSelected to lead cross-functional sales, technical and marketing teams including planning and implementing strategic actions to support and grow key products. Managed a team of 3. Delivered profit targets by managing P&L for companion animal division.
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Marketing ManagerPfizer Canada Inc 2000 - 2002London, Ontario, CanadaManaged all aspects of companion animal pharmaceutical and biological products, including product launches. Launched Revolution®, which achieved market leadership position in Canada and the highest market share globally for Zoetis.
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Territory ManagerPfizer Canada Inc 1996 - 2000Orangeville, Ontario, CanadaManaged budget, expenses, time and territory customer needs. Exceeded budget each year and earned President’s Circle 2 years. Effectively optimized customer support budget and solicited for marketing team planning.
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Livestock Industry AdvisorOntario Ministry Of Agriculture, Food And Rural Affairs 1988 - 1996Orangeville, Ontario, CanadaProvided broadly circulated information and individual recommendations on genetics, reproduction, health, marketing, nutrition, housing and expansion to livestock producers, other co-workers and agri-business stakeholders with consideration for environmental sustainability, labour and profitability.
Keith Mcgriskin Skills
Keith Mcgriskin Education Details
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Executive Mba | Digital Marketing -
Animal Science, Business -
Strategic Management
Frequently Asked Questions about Keith Mcgriskin
What company does Keith Mcgriskin work for?
Keith Mcgriskin works for Pegasus Laboratories, Inc.
What is Keith Mcgriskin's role at the current company?
Keith Mcgriskin's current role is Marketing and Sales Leadership | Strategic Planning | Market Analysis | Brand Builder | Global Commercialization | Team Builder.
What is Keith Mcgriskin's email address?
Keith Mcgriskin's email address is ke****@****ail.com
What is Keith Mcgriskin's direct phone number?
Keith Mcgriskin's direct phone number is +197382*****
What schools did Keith Mcgriskin attend?
Keith Mcgriskin attended Rutgers Business School, University Of Guelph, Athabasca University.
What skills is Keith Mcgriskin known for?
Keith Mcgriskin has skills like Pharmaceutical Industry, Product Launch, Pharmaceutical Sales, Strategic Planning, Cross Functional Team Leadership, Marketing Strategy, Sales Operations, Marketing, Sales Effectiveness, Leadership, Vaccines, Biotechnology.
Who are Keith Mcgriskin's colleagues?
Keith Mcgriskin's colleagues are Conn Brian, Jaime Hayes, William Yoder, Trevin Crenshaw, Teresa Farrier, Aaron Methfessel, William Pettis.
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Keith McGriskin
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