Keith Mcgriskin Email & Phone Number

Pensacola, Florida, United States

Leader responsible for shaping and executing the company’s marketing strategy. Driving brand growth, market expansion, and demand creation efforts. Oversee all aspects of marketing, from digital marketing and product marketing to brand management and public relations. Setting the vision with a data-driven mindset, consistent and regular communication, and inspiring productive output of cross-functional teams.

Greater New Orleans Area

Managing and implementing the strategic sales direction for the Gulf Coast Regional team. Driving regional recurring revenue and sales growth while fostering customer loyalty to IDEXX product and service offerings. Developing region/market specific business plans to achieve goals. Leading, motivating and building a team of field sales professionals through excellent coaching, professional development, recruitment, performance management, and ongoing technical training. Ensure proper management of regional operating expenses and P&L responsibilities.

Parsippany & Madison, Nj

Led US Pork Team of marketing managers across anti-infective, feed additive, vaccine and pharmaceutical product areas (Awarded Zoetis Global Marketing Excellence in ’14). Oversaw launch plans for new products and new indications for inline products. Designed commercialization of portfolio with KPIs for conventional and digital platforms. Effectively operated in matrix of technical, sales, finance and marketing functions - aligned for customer plan execution.

Florham Park & Madison, Nj

Directed the identification, prioritization and creation of new product and business development strategies for key therapeutic areas and presented for organizational review and endorsement by Executive Board. Led global market development, pricing, market research and launch plans for multiple regions and countries. Built Zoetis’ global dermatology franchise by designing the portfolio pipeline development strategy and the market preparation for Apoquel® and anti IL-31 monoclonal Ab.

Cincinnati, Oh

Managed a team of 10 sales professionals and one strategic account manager. Accountable for delivering area sales budget through the successful performance of the team and territories. Led area sales team to exceed budget year over year, earning 2 further President’s Circle awards. Established and communicated sales strategies through Plan of Action meetings.

Montreal, Quebec, Canada

Selected to lead cross-functional sales, technical and marketing teams including planning and implementing strategic actions to support and grow key products. Managed a team of 3. Delivered profit targets by managing P&L for companion animal division.

London, Ontario, Canada

Managed all aspects of companion animal pharmaceutical and biological products, including product launches. Launched Revolution®, which achieved market leadership position in Canada and the highest market share globally for Zoetis.

Orangeville, Ontario, Canada

Managed budget, expenses, time and territory customer needs. Exceeded budget each year and earned President’s Circle 2 years. Effectively optimized customer support budget and solicited for marketing team planning.

Orangeville, Ontario, Canada

Provided broadly circulated information and individual recommendations on genetics, reproduction, health, marketing, nutrition, housing and expansion to livestock producers, other co-workers and agri-business stakeholders with consideration for environmental sustainability, labour and profitability.

Executive Mba | Digital Marketing

Bsc | Bachelor Of Science, Animal Science, Business

Mba | Master Of Business Administration, Strategic Management