Keith Mckenney Email & Phone Number

Middleton, MA, US

• Oversaw P&L for domain product portfolio and security solutions suite producing over $400M in revenue.
• Developed a comprehensive product vision, launched profitable domain initiatives, turning negative margins positive and introducing features to secure future revenue.
• Implemented free-to-paid programs across multiple brands, generating over $5M in annual subscription revenue.
• Achieved sustained 10% annual revenue growth through innovative security solutions.
• Oversaw strategic partnerships and partner strategies, generating high-margin revenue streams and identifying new market opportunities.
• Successfully renegotiated strategic partner agreements, saving $2.5M annually.

Burlington, Massachusetts, United States

• Recruited by executive leadership to join a new team, assigned to identify, and evaluate potential growth opportunities across Endurance’s global brands and it’s over 10M small business customers.
• Spearheaded market research, identified and evaluated growth opportunities across global brands, leveraging strong presentation skills, to consistently showcase growth strategies to Executive Leadership.
• Led go-to-market strategies, business cases, product positioning, and product planning for products such as SSLs, cloud backup, malware prevention, SEO, PPC, and email marketing.
• Collaborated with cross-functional teams, including Executives, Brand Leaders, Engineering, Sales, Marketing, UX, and QA, to enhance product roadmaps and prioritize long-term business growth.
• Revamped the product strategy for a $30M malware solution, resulting in an additional $6M in annual revenue.

Burlington, Massachusetts, United States

• Recruited by a newly appointed General Manager for Global Website Builders to lead product strategy and roadmap, focusing on growing a key business segment prioritized for increased executive investment.
• Directed the product roadmap for global website builders, focusing on website editors, eCommerce stores, app stores, domains, email, and third-party integrations.
• Collaborated with global product development teams to execute product vision and improve user engagement and conversion rates through user experience and usability testing research.
• Led website builder integrations across multiple brands, including Bluehost, HostGator, and Constant Contact.

Burlington, Massachusetts, United States

• Progressively garnered increased responsibility, eventually directing product lines including security, email, email marketing, and website builder portfolio.
• Helped increase product line revenue 160% from 2013 to 2016.
• Negotiated high-margin agreement and led integration of a new partnership and product line that produced millions of dollars of incremental revenue for key Endurance brand, Hostgator.com.
• Established and grew critical partnerships including GSuite, SiteLock, Weebly, Comodo, and CodeGuard.
• Provided recommendations to business development for partnership and product growth opportunities.

Burlington, Massachusetts, United States

• Responsible for profit and loss for four security products consisting of website backup, malware scanning, SSL’s, and domain privacy.
• Managed and established partnerships with external product vendors including contract negotiations, product maintenance, roadmaps, and go-to-market pricing.
• Provided strategic product recommendations for several business development deals.
• Leveraged customer and agent feedback to improve, maintain, and understand ongoing product needs.
• Maintained up-to-date product roadmaps for the business.
• Expanded my role into email and email marketing strategy to help move those product visions forward.

Burlington, Massachusetts, United States

• Developed requirements for products and launched three new product lines on two platforms in 2013.
• Grew product line 31.4% from 2012 to 2013.
• Provided strategic product recommendations for several business development deals. In 2014 Q3, closed $1MM in product marketing development revenue for the business.
• Communicated with a large number of teams across the globe including development, product, marketing, sales, executives, and general managers to strategically grow the product line.

Braintree, Massachusetts, United States

• Manage and architect data collection centered projects from pre-sales to final execution.Responsibilities:
• Coordinate with the Sales and Sales Engineering teams to coordinate and collect a thorough understanding of the client requirements.
• Architect solutions in a collaborative process with the client, document requirements as part of a Statement of Work, and document accepted solutions in a technical specification.
• Manage execution of the projects with overseas and local teams from initial kickoff with the delivery team to final execution and transition to the client and customer support.
• Solutions include custom report generation tools in MS Word, Excel, Access and QlikView, custom survey HTML, CSS, JavaScript, custom tabbed UI design and execution for surveys, integration with varying data sources.

Woburn, Massachusetts, United States

• Promoted to Director of Technical Services reporting to the President. Focused on managing and directing geoVue’s technical activities for all company products.Responsibilities and Accomplishments:
• Provide the leadership and direction for organizing, developing, planning and integrating technical efforts.
• Maintain the quality and consistency of execution of geoVue’s proprietary software.
• Manage the technical personnel teams to support the development and execution of projects and products.
• Utilize agile software techniques to deliver frequent software releases to customers
• Coordinate and schedule product initiatives and roadmaps, both short term and long term.

Woburn, Massachusetts, United States

• Product Manager focusing on maximizing geoVue’s software products value in the marketplace.Responsibilities:
• Identify and manage software enhancement opportunities that reduce cost and increase client satisfaction.
• Create and manage strategic Product Roadmap for geoVue.
• Work closely with the Sales, Engineering and Production departments to drive these opportunities forward.
• Oversee the quality of system implementations and continually identify opportunities to refine process tasks to maximize efficiencies where available.
• Oversee, plan, and manage new software development.

Bachelor Of Science - Bs, Computer And Information Systems Security/Information Assurance

Activities and Societies: Baseball, Golf

Education record

Activities and Societies: Baseball, Basketball, Soccer, Golf