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Keith is a highly skilled operations executive and business leader who excels in defining and articulating strategic vision and motivating teams to achieve operational and financial goals. Astutely leads change initiatives and organizational restructuring to enhance efficiencies, revenue growth, and overall profitability. Leverages strong communications and interpersonal skills to recruit and build high-performance teams, fostering a culture of innovation and collaboration while guiding employees through periods of growth and change. Formulates and executes strategies for negotiations, joint ventures, solutions development, and product launches.EXPERTISE:LEADERSHIPPROJECT MANAGEMENTNEGOTIATIONS STRATEGIC PLANNINGPARTNERSHIP BUILDING CLIENT RELATIONSPRODUCT DEVELOPMENT & LAUNCH TEAM BUILDING & LEADERSHIP COMMUNICATIONS DIGITAL MARKETING LEADERSHIP REVENUE & PROFIT MANAGEMENTDIGITAL, SOCIAL, & MOBILE MARKETING P&L MANAGEMENT BUDGETING & FORECASTING CORPORATE STRUCTURING SWOT ANALYSIS HUMAN RESOURCES SELECT CAREER HIGHLIGHTS:• Drove $10M in new sales and managed a newly hired sales team focusing on federal, technology, and media opportunities for major projects in Genentech, Cadence Design Systems, and Square Enix Gaming.• Launched solar, insurance, and travel verticals to diversify and expand a $20M digital performance marketing portfolio.• Quadrupled pre-roll video advertising revenues by focusing on high-margin products, strengthening distribution network partnerships, expediting the sales cycle, and launching a revitalized brand marketing strategy with global reach.• Managed all aspects of a bridge financing project and negotiated terms to secure acceleration capital for a multimillion-dollar international major telco project for Omni Ventures Group.• Coordinated team that planned, negotiated, and closed $400M+ worth of design/engineering contracts and negotiated a corporate marketing partnership valued at $25M for a Universal Studios Japan theme park branding co-venture in Osaka, Japan.
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3B Air Systems3B Air SystemsTexas, United States -
Vice President Operations - Southwest Region3B Air Systems May 2021 - PresentOversee business expansion, operations and project management of 3B Group into Southwest Region manufacturing market.Manage all aspects of regional business and related projects: bid process, estimating, budget, procurement, negotiations, drawings packages, planning, scheduling, project management, installation, O&M handoff. -
Chief Operations OfficerEnzie Solutions, Inc 2019 - May 2021Redondo Beach, California, UsPartnered with CEO, CTO, and CFO to manage the development and execution of business plans and corporate strategies for a start-up virtual reality cross-functional training platform. Oversaw partnership building and client development while leading team members in carrying out marketing, branding, and content development projects.• Led the business development team in NFL, UFC, NBA, College, and Hollywood Media engagements.• Leveraged partnership a world-renowned legal firm in focusing on intellectual property and driving regulatory compliance.• Managed provisional patent process from concept to platform refinement to memorialization.• Advised on structure, engagement, and all process documents for pre-seed and seed round investment. -
Executive Vice President - OperationsBerkeley Communications Corporation Dec 2015 - Jan 2019Berkeley, California, UsLed 30+ staff in creating, operating, and managing a variety of companies, including SaaS technology platforms and cloud storage. Developed and implemented comprehensive three-year business plans for Omni Divisions; Berkeley Communications, OpenSupport, and ADrive. Directed sales, marketing, finance, accounting, and operations for $35M in annual revenue. • Provided project management for the restructuring and marketing of the ADrive online storage platform and directed ADrive transition to meet European Union GDPR compliance requirements. • Revamped and improved recruiting, hiring, and onboarding for all divisions of Omni Ventures Group. Led implementation team for Salesforce CRM and quoting solutions as well as all related corporate training.• Managed quality assurance and regulatory compliance while directing third-party baseline audit and accounting tasks.• Identified, implemented, and managed R&D Tax Credit and Incentives program that realized credits of $1M+.http://www.omniventures.com/http://www.berkcom.com/http://www.vectordata.com/http://www.adrive.com/ -
Chief Operations OfficerClear Compass Digital Group Jan 2012 - Oct 2015Provided strategic leadership for a $20M digital performance marketing company, controlling P&L, budgeting, forecasting, and reporting aspects of the operation while driving YOY growth and optimizing profitability.• Developed Content Management Solution (CMS) for insurance aggregation brand, capturing $2M in first-year revenue with 33% EBITDA, serving clients such as GEICO, State Farm, Nationwide, All-State, and Progressive. • Negotiated and closed an exclusive marketing joint venture with solar industry innovator PosiGen, serving as their digital agency of record. Developed and managed a comprehensive digital strategy that included CMS development, CPA lead generation, SEO, PPC, SSP's, social media, programmatic buys, retargeting, and attribution networks.• Led Clear Compass Digital’s post-acquisition re-branding and marketing plans while recruiting, developing, and overseeing a team of 28 marketing professionals focused on a ‘smarter to-market’ digital strategy.
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Executive Vice President - OperationsYbrant Digital U.S. (Lycos) Oct 2007 - Jan 2012Hyderabad, Telangana, InHeaded North American operations of the digital marketing and technology division of a $350M global marketing company. Led marketing, finance, legal, human resources, partnerships, IT platforms, and revenue strategy for US network digital sales. • Managed digital marketing engagement for brands such as BMW, EA Sports, VISA, CapitalOne, American Express, Toyota, Prudential, Verizon, and Kohler, for spend exceeding $40M over the course of four years.• Created project plan for a new communications and digital marketing strategy for the global sales group that was subsequently implemented across all global divisions. • Developed and adopted CRM protocols for global sales and digital marketing groups and provided consultancy to the international development team for rollout, integration, and CRM training.• Drove negotiation and development of a digital marketing strategy for a JV for Ybrant’s mobile ad serving technology. -
Director Of Business Affairs - Project Operations & Finance - North AmericaMice North America Oct 2003 - Oct 2007UsManaged the LA-based project division of a $200M global marketing services company, controlling P&L while leading projects from concept to delivery, overseeing RFPs, bid development and analysis, budgeting, contract development and negotiations, value engineering, and implementation for immersive marketing projects around the world.• Negotiated and managed the FedEx Time Center's contract phase, an 8,000 square foot interactive marketing zone that branded the FedEx name within the FedEx Forum in Memphis, TN. • Closed $5M in contractual commitments for the Motorola Innovation Center at Motorola's headquarters in IL, integrating interactive video-intensive immersion pods used to promote a new Motorola marketing experience to potential clients. -
Vendor, Procurement & Asset ManagerUniversal Music Group Feb 2002 - Oct 2003Santa Monica, California, UsLed team that conceptualized, negotiated, and closed $400M+ worth of design and engineering contracts and negotiated a marketing deal valued at $25M for a Universal Studios Japan theme park branding marketing co-venture in Osaka, Japan.• Researched, planned, and managed RFP development for a long-term $25M corporate marketing program, closing major partnerships with Fortune 500 brands such as Coca-Cola, Asahi, and Fuji Film.• Negotiated more than 400 design and engineering contracts with numerous domestic and international partners. • Built, trained, and led high-performing international teams based in Paris and Los Angeles that efficiently managed complex multi-lingual negotiations from project concept to final delivery. -
Senior Contracts Administrator / FinanceUniversal Studios Hollywood Dec 1996 - Aug 2001Universal City, Ca, UsInternational Development for the Universal Studios Recreation Group
Keith Merrill Skills
Keith Merrill Education Details
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Bridgewater State UniversityCommunications
Frequently Asked Questions about Keith Merrill
What company does Keith Merrill work for?
Keith Merrill works for 3b Air Systems
What is Keith Merrill's role at the current company?
Keith Merrill's current role is 3B Air Systems.
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What is Keith Merrill's direct phone number?
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What schools did Keith Merrill attend?
Keith Merrill attended Bridgewater State University.
What are some of Keith Merrill's interests?
Keith Merrill has interest in Guitar, Writing, Cooking, Electronics, Politics, Soccer, Traveling, Investing, International Traavel, Reading.
What skills is Keith Merrill known for?
Keith Merrill has skills like Digital Marketing, Management, Marketing, Online Advertising, Contract Negotiation, Lead Generation, Strategic Planning, Strategic Partnerships, Digital Media, Mobile Marketing, Online Marketing, Start Ups.
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