Keith is a joint director of SME business growth experts, Mistral Associates Limited, a group of highly qualified and experienced professionals providing top level business consultancy services at affordable rates. Everyone in Mistral Associates shares a passion for helping this region's SMEs become more successful. Before this, Keith established Oates Consultancy Ltd and Target-a-Market as specialist services for SMEs and franchises marrying business strategy and marketing actions with critical intelligence. Keith’s passion for helping SMEs grow confidently and successfully from a basis of knowledge places him perfectly with like minded fellow professionals in Mistral AssociatesBoth Oates Consultancy and Mistral Associates help business owners with strategic planning, business effectiveness & efficiency, and genuine market understanding to plan then really deliver growth. Services range from advice through fully outsourced services to long term Non-Executive Directorship support..Target-a-Market (a trading name) is focused on the design, print and more technical elements. These include generating the intelligence that SMEs and franchises need but don't have the resources to create. From customer segmentation through to advanced mapping that locates customers and defines tailor made territories and displays that turn information into visual and easily understandable intelligence. Oates Consultancy/Target-a-Market also provide “white label” services to local web design, SEO and distribution companies, allowing them to upsell tailored options as their own services.Keith's experience covers over 40 years in the public and private sectors, from leading strategic and operational teams, chairing conferences, to contributing to publications and serving on national statistics and advice sharing groups.Keith has mentored start-up businesses on a voluntary basis for Sheffield Enterprise Agency (SENTA) and regularly attends business networks helping local businesses work and grow together.On a personal level, Keith is married, has a 24 year old son and spends much of his spare time on his mountain bike in the Peak District (and some of his time falling off said bike with rather less enjoyment).
Listed skills include Business Planning, Strategy, Management, Business Development, and 4 others.
