Keith Parrish Email & Phone Number

Job Summary: As a Digital Business Analyst, you will work with our customers (independent retailers) to understand the needs and opportunities to advance their business online. You will leverage that information in the development of technical business requirements for the addition of features and functionality to our digital platform. This role will work closely with the cross-functional team to ensure requirements are clearly communicated, development efforts are completed to spec, and solutions are delivered with exceptional quality. You will bring your experience, fresh ideas and creative thinking to help the team create best-in-class digital experiences and will focus on creating business value, amazing user experiences and exceptional product quality.Job Responsibilities: • Analyze, discuss and document new features and functionality from our independent retailers and communicate requirements to account management, creative, and development teams for implementation• Work within an Agile team to effectively and efficiently execute against the product roadmap• Assist project managers and development teams with creating and maintaining a healthy and ordered product backlog• Communicate with other cross functional teams and stakeholders to identify, monitor and resolve dependencies• Collaborate with designers and developers to create the optimal user experience • Assist Account Managers in communication and management • Analyze and monitor the market and the competition to identify new opportunities• Participate in ideation sessions for platform evolution

The Traffic Coordinator will manage the workflow of open projects related to support tickets, feature requests and promotions campaigns from start to finish. This role is responsible for insuring project deadlines and quality assurance are met before project is delivered to the client.Job Responsibilities: • Identify opportunities to adjust and revise work processes in an effort to increase efficiency. • Participate in daily development huddles to ensure that staff is aware of looming deadlines. • Preparing daily priority lists, weekly project status reports and project budgets.• Regularly tracking and updating project statuses. • Develop work schedules for various departments to ensure projects and processes are on schedule. • Communicating potential problems to project teams and recommending solutions. • Creating timelines, instructions, and breakdowns for future projects. • Informing project teams of any updates and changes as and when they occur.

Primary responsibility for content management using internally developed CMS which then transitioned to ATG/Endecca to manage and update Global Navigation, Superfooter and Homepage for VerizonWireless.com website. Also managing content for Product releases, Splash pages and Affiliate Redirects used for affiliate marketing. Coordinate change requests from various internal groups with stakeholders and manage process from concept to production implementation.

Part of the team producing web content across all of verizonwireless.com for promotions, product launches, support materials and the overall shopping experience.✓ Develop HTML driven marketing pages for mobile, tablet and desktop web experiences that support the overall business objectives of Verizon Wireless, often working on multiple projects simultaneously and adapting quickly to changing user and business requirements.✓ Part of User Experience and Design teams working to establish and reinforce department standards and best prac- tices to ensure successful and efficient project completion.✓ Develop web content from design phase to production release

Web design and development for product and service launches within Enterprise and Small Business segments, ensuring adherence to VZW style for all business customer-facing web pages.✓ Work with external agencies to incorporate content into the appropriate areas within business.verizonwireless.com ✓ Checks for QA testing for new and existing content✓ Requests and tracks enhancements to the Business Adobe CQ5 instance to ensure designs are applicable to the VZW style and implemented with SEO optimization

+ Creation and management of external web pages featuring products and services related to My Business enterprise customers+ Creation of My Business training materials and usability manuals for internal and external customers+ Usability study of VZW web sites and web applications+ Requirements documentation for My Business enhancements and new functionality+ Liaison for internal and external customers regarding portal functionality+ Testing lead pre-release and support contact post-release+ Produce reports regarding portal utilization and analyze results to address functionality gaps

+ Design, develop, deploy, and maintain an end-to-end VZW employee ordering web site+ Document and facilitate business extranet enhancements based on customer feedback+ Provide content maintenance for external business customers individual extranets

Associate Of Arts (Aa), Information Technology And Visual Communications

Coursework, Certified Interner Web Professional