Keith Plunkett Email & Phone Number

Williamsport, Pennsylvania, United States

Allentown, Pennsylvania, United States

• Tapped to reimagine and promote an in-person charity event during a pandemic by a community-based nonprofit that uses bicycles to teach life skills to children.
• Created and promoted a virtual cycling challenge involving 34 teams, including 6 Fortune 500 companies; the 2020 event raised $133K, a 65% increase from 2018. This event has directly increased our impact in the city of.
• Guided a rebrand of our 25-year-old non-profit. With input from our student-led racial equity committee, we not only created a new logo but a new vision, bylaws, and mission statement.

Emmaus, PA

• Recruited to build brand awareness of family-owned, 15-barrel brewery through marketing, design, social media, events, sales—and anything that needed to be done, including canning beer and cleaning kegs.
• Managed all social media and monitored analytics to constantly refine strategy and create audience-tailored events; combined Facebook and Instagram audience now tops 45K.
• Utilized Facebook Business and Google Adwords to produce paid media campaigns when launching into new markets outside of state without the added cost of a sales team.
• Designed and managed a website and online store; handled and organized artwork files, branding materials.
• Conceived and designed all branded content, including beer labels, apparel, glassware, and promo items.
• Created campaigns (“Project Haze” “Be Nice”) to build social buzz around beer releases.

Emmaus PA

• Conceived, planned, and executed branded, multi-day athletic events for Runner’s World, the world’s best-selling running magazine. Ran all marketing campaigns and activations at major marathon expos to build brand.
• Coordinated marketing and event logistics of a one-off Heartbreak Hill Half & Festival, a three-day running event in Boston that attracted 5,000+ runners.
• Headed all promotion for Runner’s World Half & Festival, a three-day annual event in Bethlehem, PA. During tenure, built event participation from 4,000 to 7,000 satisfied runners.
• Designed and promoted VIP marathon programs for New York City, Chicago, Big Sur, and Disney Marathons, drawing more than 2,000 premium customers over three events.

Emmaus PA

• Built a streamlined production process between sales, customer service, and structural and graphic design groups that reduced errors and accelerated project delivery.
• Demonstrated comprehensive understanding of the pricing structure of consumer packaged goods and coordinated a network of 30 cost-effective suppliers.
• Sourced printing plates, litho labels, and non-corrugated packaging.

Emmaus PA

• Balanced dual role as designer for Pratt and point-of-purchase (POP) display account manager for L'Oreal Paris (a $1.5 million Pratt account).
• Coordinated with lithographers to expedite production process and reduce errors.
• Created dielines and mock-ups, managed delivery of source materials, and reviewed final art for POP displays.