Keith Pullum Email & Phone Number

Shanghai, China

Our service based products are designed to optimises new car sales and business growth for China's EV car manufacturers. Signalbox has developed a highly innovative growth hacking platform, aimed at major brands with-in China’s burgeoning Electric Vehicle (EV) market. A fast and effective multi-disciplined approach, which generates scalable new car sales and lead generation with a guaranteed ROI. It provides an ideal platform for assisting the launch of a new car models, or for more established brands to grow their market share.

Shanghai City, China

• Worked closely with clients, partners, leadership teams, external data ecosystems• Familiarised client teams with enhanced data provision for brand engagement• Contributed to client strategy formation, innovation, technology deployment• Assisted tech departments in cloud-based operation and distribution • Introduced AI enabled DaaS products, process, framework for data integration• Created a range of products which monitored specific markets, benchmarking sectors; Auto, Sports, Travel, Music and Retail

Shanghai China

Go Capture – sold and transferred to Deloitte in 2019• Co-founded as a technology-based data platform, around a core team of professionals • Founded on an enduring relationship with China Telcom, world’s largest telco provider• Grew the ability to analyse vast amounts of data information, multiple reporting fields• AI and Machine Learning, provided insight on hundreds of millions of online consumers• Introduced anonymised mobile tracking, APP based audience profiling• Created unique range of data products and market monitoring tools • Delivered data empowered client consulting solutions

China

• Commercial strategy and operational deployment for China Telecom (CT)• Grew revenues for Shanghai's largest OOH format 8000 illuminated poster sites • Developed a new location-based sales strategy• Installed tech platform, photographed, mapped and graded every site• Built and ran advertising sales teams and enhanced internal processes• Created relationships with major retail brands and advertising agencies• Uplifted revenue performance by more than 1000%• Praise, adulation and new projects from China Telecom

Shanghai

• A global award-winning data and digital marketing consultancy• Ikano designed and ran IKEA FAMILY CARD, largest loyalty program in the World• Worked closely at a senior level with a number of major brands• Led the team in all aspects of the CRM client journey, road map• Established new client relationships with a number of major brands wins• Instituted consumer research programs, design and implementing of CRM strategy• Built segmentation models, customer offer appropriation, overseeing implementation• Successfully engaged China Telecom for pilot roll-out of their first CRM partnership programs