Professor of Statistics & Data Science in Department of Statistics and Adjunct Professor of Biostatistics in Warwick Medical School (WMS) at University of Warwick, UK; NIHR Senior Investigator Emeritus; Honorary Professor in Centre for Health Economics at University of York, UK; Partner & Director of Statistics at Visible Analytics Limited - HTA Consultancy company based in Oxford, UK. Fellow of the Royal Statistical Society, and a Chartered Statistician. Research interests/experience concern the development and application of statistical methods in Health Technology Assessment (HTA) and Health Data Science, spanning; clinical trials, evidence synthesis, Real World Evidence (RWE)/Electronic Health Record (EHR) data, and Economic Decision Modelling. Current member of the National Institute for health and Care Excellence (NICE) Diagnostics Advisory Committee, the NICE Decision Support Unit (DSU) and the NICE Technical Support Unit (TSU), and previously a member of the NICE Technology Appraisal Committee. Extensive experience as a consultant to the pharmaceutical and life sciences sectors, providing both methodological and strategic HTA advice across a wide range of therapeutic areas, as well as internationally to governments and reimbursement agencies.