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Achieved profitable business development in African, European and Middle Eastern markets in different product categories/areas such as fmcs, durables, wholesale, retail, franchise and security operations. Designed the structures, recruited, deployed and trained management and staff in several successful new business start upsExisting businesses improved through critically reviewing/optimising organisational structuresDesigned and set up stock control systems both manual and computerisedSpecialties: Building relationships with Principals: Management of people and resourcesTraining and developing existing staff to maximise performanceIdentifying and nurturing young management talentIntroducing new companies to the market through the use of high level business connectionsB2B and B2C salesImproving communications both internally and externally with customers and principals. Always keen to explore new opportunity areas in terms of products or locations.
Consulting Solutions International Fze
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Managing DirectorConsulting Solutions International Fze Jun 2012 - PresentDubai, UaeProviding Sales/Marketing Consultancy to companies wishing to improve sales or organisational performance and introducing new companies/product offerings to the market. Also providing consultancy advice and assistance on security projects in various markets. Introducing new suppliers to Joint Venture Partners in the UAE. Currently working on a rescue mission for an FM provider.
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Operations, Sales And General ManagerSecutronic Fze May 2008 - Dec 2011DubaiFormerly known as Advanced Security Engineering, the company was renamed Secutronic following its acquisition by the Saudi owned Secutronic group. Currently handling all operational, project, security system design, sales, business development and general management matters. Clients included Government (police, ports, military), logistics and commercial concerns. Responsible for running the installation and maintenance operations, for site surveys, system designs, costings and sales proposals for security systems. -
General Manager Dubai OperationsKm Trading Jul 2001 - Dec 2001Responsible for setting up a new shopping centre in Dubai. Carried out viability studies, located suitable tenants, liaised with architects, contractors and government bodies. Located back up warehousing, staff accommodation.
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General ManagerGhanem Al Thani 1998 - 1999QatarInitially tasked with setting up a new white/brown goods retail operation later transferred to run and develop The Centre, then the largest department store in the region. Added new facilities such as an Arabic bakery.
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General ManagerAl Jazira Cold Store Bahrain And The Centre In Qatar Sep 1994 - Sep 1996As General Manager I handled the winning of new franchises (Woolworths, Truworths and Jollibee), project managing their new store openings, large scale international staff recruitment/deployment and the integration of new businesses into an existing structure as well as reorganising the wholesale sales operation. Improved gross margins by 30% through improved product range and improving focus on key agencies.
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Division DirectorMawarid Trading Kuwait Sep 1991 - Aug 1992Responsible for setting up a new division after the liberation of Kuwait. Wrote Business and Marketing Plans, Budgets. Recruited staff, organised warehousing, prepared and executed launch of Revlon and other key brands. Designed and oversaw the construction and opening of a prestige perfumery. Arranged beauty consultants training, designed purchasing and invoicing systems.
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Regional Marketing ManagerMawarid Trading Saudi Arabia 1990 - Sep 1991RiyadhResponsible for recruiting, training and setting up an 8 man marketing department; conceiving and executing the launch of Revlon and other prestige cosmetics brands in the region. Revlon became the 3rd ranked colour cosmetic brand within 1 year of launch. Other brands handled included Hugo Boss, Fendi, Burberrys watches, Innoxa, Janine Jolicoeur, Helene Curtis, Celsius and Tasnim. In Kuwait, I set up the entire operation including warehousing and a prestige perfumery. I was also responsible for negotiating with prospective principals including Estee Lauder.
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Marketing ManagerGtc 1988 - 1989Planned promotional support campaigns; negotiated promotional funds from principals; ensured optimum stock availability on key products. Brought stock levels under control to optimise stock-turn rates. -
Sales & Marketing ManagerArabian Foods Supplies Al Khobar Sep 1982 - Oct 1984Handled the Sales and Marketing of a range of fmcg brands including Mars, Ross Frozen Foods, Foxs Biscuits, Welcome Foundation, Cussons. Designed and implemented new styles of sales promotion competitions aimed at increasing range width and display retention. Improved salesmen's in-call productivity by 25%.
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Sales & Marketing ManagerMatrah Cold Stores Oman Feb 1980 - Sep 1982Handled the Sales, Marketing and Purchasing of a range of fmcg ranges including Rowntrees, Mars, Kraft, Nestle, Associated Biscuits, Ross Frozen Foods. Established a new branch in Sohar.
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Hardware Merchandise ManagerG B Ollivant Nigeria Sep 1966 - Oct 1979Various positions starting as a Trainee Buyer in Manchester office, progressing to Nigeria as Product Group Manager and Marketing Manager before becoming Hardware Merchandise Manager handling turnover of £50m pa with 7 directly reporting Product Group Managers and 46 branches. Designed various buying control systems, negotiating with local suppliers, government departments and overseas suppliers. Set up an agricultural development department. Established a new branch in Akure.
Keith Rayson Skills
Frequently Asked Questions about Keith Rayson
What company does Keith Rayson work for?
Keith Rayson works for Consulting Solutions International Fze
What is Keith Rayson's role at the current company?
Keith Rayson's current role is General Manager experienced in start ups, negotiating Joint Ventures, commercial management, fmcg business development, marketing, purchasing, team leadership and development, P&L building in Africa and Middle East.
What is Keith Rayson's email address?
Keith Rayson's email address is kj****@****o.co.uk
What skills is Keith Rayson known for?
Keith Rayson has skills like Business Development, Start Ups, Retail, Sales Management, Operations Management, Budgets, Proposal Writing, Security System Design, Business Development Consultancy, Strategy, Training, Marketing.
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Keith Rayson
United Kingdom1yahoo.co.uk -
Keith Rayson
Dubai
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