Keith Root Email & Phone Number

-Develop annd manage the progress of 7Coca Cola Distributors in Northern California (and field personnel when appropriate). -Perform in the selling and merchandising of the company's Fuze and NOS Beverages directly or through the area brand managers within the Northern California region.-Coach and Train Branch Sales Teams.-Review and evaluate distributor performance in achieving sales and merchandising objectives.-Actively participate in the development and implementation of sales programs,schematics, and other projects related to field execution.-Maintain a high level of interaction with key trade customers to ensure customer satisfaction.

-Establish a Network of beverage distributors in 9 Western States for #1 CSD in the natural category.-Selected, trained, and managed, 4 Regional Managers and 2 Marketing Managers.-Created and managed brand launch marketing an sales incentive programs for Distributors sales forces.

-Established and managed beverage distributors for Northern California.-Selected,trained, and managed, 5 Area Managers and 35 account managers for Northern California.-Developed and maintained relationships with Grocery Chains, Independent Grocery Stores, Wholesale Distributors, and Brokers.-Set up monthly and bi-weekly ads with over 200 independent and chain grocery stores.

-Established and managed a network of beverage distributors in 13 States, including Hawaii.-Hired and managed 4 Regional Managers-Managed inventory for 8 skus-Managed marketing budgets that include advertising,grocery slotting fees,and allowances.

-Increased sales from 450,000 cases to over 1,000,000 cases per year.-Set up ne National Distributor Network.-Managed a sales force of 12-Created and maintained national accounts.-Managed inventory for 6 skus-Managed marketing programs to include advertising and grocery slotting fees.