Keith Rowles Email & Phone Number

Brisbane, Australia

Burpengary, Australia

• Manage the organisations eCommerce website using the OpenCart eCommerce platform and the Superior Enterprise Management System (EMS).• Design, develop, manage and implement projects (websites, graphics, marketing, newsletters etc.) from the concept stage through to publishing, monitoring and review, using a variety of design, development, publishing and analytics platforms.• Search Engine Optimisation (SEO/SEM) - Develop, manage and implement the organisations SEO, Web Page Optimisation (WPO) and Search Engine Marketing (SEM) strategies as well as Google Adwords and Bing Ads.• Social Media Management & Social Media Marketing - Develop, manage and implement the organisations Social Media engagement and communications to increase organic growth : Facebook, Twitter, Google+, Instagram and YouTube.• Content Marketing & Digital Content Creation - Create and deliver high quality content including graphics, videos, photography and multimedia elements for the organisations website, newsletters, marketing campaigns and social media.• Develop and bring to life exciting and engaging microsites using the Wordpress CMS platform.• Collaborate with the marketing and sales team to deliver on digital promotional and marketing objectives.• Create, develop and publish electronic newsletters using Active Campaign, while maintaining and growing the organisations Electronic Direct Marketing (EDM) database.• Provide statistics and metrics to the business owner, sales manager and the marketing department on website, social, seo and newsletter performance using various analytics tools.• Graphic Design & Illustration - Create & develop graphic design projects for print such as magazine ads, brochures, catalogues, packaging, vouchers and signage.• Manage, liaise and communicate with external stakeholders in the supply of goods and services including the Enterprise Management System developer, freelance web developers, website contractors and web hosting providers.

Brisbane, Australia

Summary:• Search Engine Optimisation (SEO/SEM)• Social Media Management & Social Media Marketing• Graphic Design & Illustration• Content Marketing & Digital Marketing• Digital Content Creation• Google AdWords ManagerIn Detail:• Manage the organisations eCommerce websites in Australia and New Zealand using Commerce Vision Software and the Pronto Enterprise Management System.• Design, develop, manage, implement and communicate web projects from concept stage through to publishing, monitoring and review using a variety of publishing platforms.• Develop, manage, implement and communicate the organisations Search Engine Optimisation (SEO), Web Page Optimisation (WPO) and Search Engine Marketing (SEM) strategy.• Develop, manage and implement the organisations Social Media strategy on our targeted social media channels : Facebook, Twitter and YouTube.• Create website graphics, infographics, product video footage, product photography, viral images, eBooks and various multimedia elements for the organisations website pages, electronic newsletters, marketing campaigns and social media channels.• Prepare and write content for the web including product descriptions, social media content, website metadata, news articles, electronic newsletter copy and sponsor testimonials.• Create, develop and publish electronic newsletters using various platforms and maintain and grow the organisations Electronic Direct Marketing (EDM) database.• Provide statistics and metrics to senior management and the marketing department on website performance using Google Analytics.• Create and develop graphic design projects for print such as brochures, catalogues, packaging, vouchers and signage.• Work closely with other members of the Marketing team to develop ideas and help facilitate the creation and delivery of promotional advertising and marketing campaigns for print and online.

•Create, develop and manage web projects from concept stage through to implementation, publishing, monitoring and review.•Create website graphics and various multimedia elements for the organisations websites, intranet and online tools.•Provide training, advice and operational guidance to clients on how to use the web environment to communicate information effectively to clients and on matters relating to web publishing and website accessibility (text, graphics, documents and multimedia).•Ensure future development needs for the department websites take advantage of new and emerging web technologies and techniques, without compromising whole of government web standards.•Develop, manage and implement the organisations Search Engine Optimisation (SEO) and Web Page Optimisation (WPO) strategy.•Promote web applications to key internal and external clients and stakeholders.•Manage and oversee external contractors in the supply of goods and services: graphic design, website database development and marketing materials.•Work closely with other members of the Marketing team to develop ideas and help facilitate the creation and delivery of promotional advertising and marketing campaigns.•Manage, liaise and communicate with external stakeholders in the supply of goods and services: website hosting providers, printers, information technology services and third party web application supply.•Prepare and write content for the web.

Associate'S Degree, Web/Multimedia Management And Webmaster

Activities and Societies: Volunteer - Frogs of Greater Brisbane Project

Associate'S Degree, Business/Commerce, General

Activities and Societies: Project leader - Frogs of Greater Brisbane CD-Rom Project