Keith Salmon Email and Phone Number

• Responsible for the Amazon account, which on commencement of role was underperforming • Increased sales from £2000 to £45k+ per week• Implemented new Seller Fulfilled Prime account generating a 40% increase in revenue• Worked as a wider team to establish best practice, for customer services and warehouse fulfilment to maintain account performance • Working with external and in-house teams, succeeded to double ROAS to 14%• Introduced non seasonal product ranges to give the… Show more • Responsible for the Amazon account, which on commencement of role was underperforming • Increased sales from £2000 to £45k+ per week• Implemented new Seller Fulfilled Prime account generating a 40% increase in revenue• Worked as a wider team to establish best practice, for customer services and warehouse fulfilment to maintain account performance • Working with external and in-house teams, succeeded to double ROAS to 14%• Introduced non seasonal product ranges to give the company a more stable revenue stream throughout the year, and effectively managed Amazon weekly “best deals” which now represent 12% of revenue• Set up of a new vendor account, including brand registry and the listing of Disney in the brand registry. I have excellent knowledge of compliance and documentation required. • Utilisation of AI to rebuild product listings with full keyword and bank function• Re-cost of all products to meet Amazon’s PPM expectations which has been complex as there has been third party involvement • Achieved 50% growth using strategies including minimum order value and box quantity orders only. Reducing cancelled orders by 40%. Responsible for weekly sales forecasting and working with internal departments to ensure stock availability Show less

• Responsible for creation of Amazon presence and set up including Seller Fulfilled Prime warehouse and utilisation of Amazon’s power to increase brand awareness• Successfully registered trademark to facilitate the uploading of enhanced brand pages to showcase own brand products• Identified and built Amazon Sales Strategy for all brands within the company portfolio and set up an FBA presenceProject managed the launch and implementation of new ERP system following warehouse move -… Show more • Responsible for creation of Amazon presence and set up including Seller Fulfilled Prime warehouse and utilisation of Amazon’s power to increase brand awareness• Successfully registered trademark to facilitate the uploading of enhanced brand pages to showcase own brand products• Identified and built Amazon Sales Strategy for all brands within the company portfolio and set up an FBA presenceProject managed the launch and implementation of new ERP system following warehouse move - this was integrated across purchasing, warehouse management, customer service, accounts, sales management and reporting. This project called for close working partnerships with each department, taking me into new areas out of my natural comfort zone. This project resulted in the successful and smooth implementation of the new ERP system, and gave me a greater understanding of the wider e-commerce business Show less

• Increased Amazon Sales by 350%• Implementation and creation of new product pages with A+ content including video content, new advertising campaigns and overall management of the Amazon platform.• Responsible for management reporting including forecasting and KPI’s for Board of Directors and Stakeholders • Research of multiple worldwide markets for launch of the product range, these include France, Germany, Spain, Italy, USA and Australia

Amazon expert guidance, setting up Seller Fulfilled Prime and Amazon FBA; Launched new private label brand Devola to current sales forecast of £2m; Set up and maintained PPC campaigns at required ACOS; Set up of Vendor Central account for sales directly to Amazon UK; expert in setting up and managing Amazon promotions including lightning deals, daily deals and 7-day deals; Expert Helium 10 software user for product listing and research/optimisation of keywords for profitable launch of new… Show more Amazon expert guidance, setting up Seller Fulfilled Prime and Amazon FBA; Launched new private label brand Devola to current sales forecast of £2m; Set up and maintained PPC campaigns at required ACOS; Set up of Vendor Central account for sales directly to Amazon UK; expert in setting up and managing Amazon promotions including lightning deals, daily deals and 7-day deals; Expert Helium 10 software user for product listing and research/optimisation of keywords for profitable launch of new products; Registration of new brand on Amazon; Set up of A+ content including enhanced brand pages; Stock management and forecasting; Category and keyword research to identify new opportunities; Strong knowledge of EPS system Brightpearl for sales and inventory management; Weekly reporting to key stakeholders including Board of Directors.Key achievements• Increased Amazon sales from £2.1m in 2017 to £5m (part year April to September 2020)• Launched 20 Amazon private label products all achieving positions 1 to 10 in relevant Amazon categories with profitable PPC campaigns• Increased gross profit by 5% on marketplaces• Price monitoring of over 2000 products on Amazon, using software Repricer Express ensuring buy box ownership and profitability• Launched PAN-EU for European sales on Amazon France, Germany, Italy, Spain and Poland• Full understanding of Amazon selling fees, reducing company costs in line with budgetary requirements to maximise profitability across all selling lines Show less

Consulted with clients at all levels to elicit and assimilate their requirements; opened trade supplier accounts, negotiated discount terms, controlled / ordered stock, handled warehouse dispatch, established prices, addressed customer enquiries, and liaised with contractors as well as specifiers. Key achievements• Secured and managed two major routes focused on marketing on new Daily Mail website as well as Tesco’s invite only platform for this online retailer of 31,000 lighting… Show more Consulted with clients at all levels to elicit and assimilate their requirements; opened trade supplier accounts, negotiated discount terms, controlled / ordered stock, handled warehouse dispatch, established prices, addressed customer enquiries, and liaised with contractors as well as specifiers. Key achievements• Secured and managed two major routes focused on marketing on new Daily Mail website as well as Tesco’s invite only platform for this online retailer of 31,000 lighting products (including bathroom products) serving commercial and private clients.• Developed online platform from scratch with turnover that reached over £80K monthly.• Forged, maintained and nurtured key internal / external relationships, conducive to both business development and service excellence.• Collaborated with IT company on keyword optimisation using advanced product knowledge. Show less

Led start-up and development of this successful company, selling lighting products (including bathroom lighting on E-bay, Amazon, and company website. Provided all aspects of account development, discounts / rebates negotiations, stock control, budgeting, sales, cost control, regulatory compliance, business administration, and responses to technical / product questions.Key achievements• Boosted turnover to over £2.3M through optimal promotion as well as representation of… Show more Led start-up and development of this successful company, selling lighting products (including bathroom lighting on E-bay, Amazon, and company website. Provided all aspects of account development, discounts / rebates negotiations, stock control, budgeting, sales, cost control, regulatory compliance, business administration, and responses to technical / product questions.Key achievements• Boosted turnover to over £2.3M through optimal promotion as well as representation of products.• Strategically managed warehouse dispatch and management, averaging 400 parcels daily.• Coordinated efforts of cross-functional teams, creating and managing more than 50K listings.• Optimised relationships with contractors and specifiers. Show less

• Headhunted for appointment as Area Sales Manager following impressive performance at City Electrical Factors.• Spearheaded area sales operations targeting Midlands and East Midlands territories, specialising in lighting products – servicing wholesaler contractors and specifiers.• Formulated and implemented journey plans, developed accounts, fuelled sales / profits, monitored competitor performance, and implemented promotional strategies.