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• Responsible for all membership relations, fiscal management and all related recruitment and retention campaigns and activities.• Responsible for creating, updating and maintaining all CNA social media outlets.• Responsible for all Board, Committee and Task Force communication and management to include distribution of minutes, agenda preparation, documentation preparation, meeting communication before and after and follow-up on issues. • CNA representative at external meetings with affiliate groups to include, attendance at community events, job fairs, nursing schools, associations and hospitals.• Responsible for conference planning for regional events, works in conjunction with other states – these duties include contract negotiations and site selection for all CNA meetings, catering menu selection, registration development and maintenance, marketing concepts and materials and the financial management. • Communication and collaboration with the CNA Government Affairs and Public Policy Committees to keep the membership engaged with all legislative activities.• Responsible for creating and executing new streams of non-dues revenue for the organization.• Responsible for all inner office operational management.• Responsible for negotiating and maintaining agreements for all office equipment including – copier, conferencing systems, phone system, AMS, website.• Responsible for negotiating contracts with vendors, researching options and finalizing the agreements for execution.• Responsible for all website development, updates and maintained as well as the exploration of new platforms.

Member of the Partners in Association Management senior management team with direct supervision/responsibility for: organizational and client program branding and marketing, sponsorship and advertising sales, media relations, publication development and fundraising.Oversee all aspects in the development and implementation of all client and company external marketing programs including meetings and membership.Responsible for creating and maintaining a marketing/sales department tasked with sponsorship and advertising sales.Create overall company/client marketing, communications and branding strategies, including creation of marketing plans and time lines.Responsible for design and content development for company and client Web sites as well as new social media sites.Manages five print publications and one e-publication from various industries, serves as publisher for one client magazine and serves as Chief Marketing Executive for the other five. Researches and develops value-added programs for advertisers including magazine reprints, online buyers' guides, direct mail pieces, and marketing surveys.Develop and manage financial responsibilities, including budgets and related assumptions, monthly review of financial statements, cost/benefit analysis, and other non-dollar benchmarking areas.Works with the membership department to make recommendations on marketing campaigns and create new ways to generate non-dues revenue and assists with recruitment/retention efforts. Strong background in social media.Senior staff liaison for department related committees.Personnel related issues, including supervision, mentoring and professional development of department staff.

Responsible for the advertising sales, placement and development of $500,000 for a 64-page national trade magazine. Assisted in the development and launch of an online Web based publication.Developed marketing strategies and presentations for the recruitment of potential advertisers.Participated in face-to-face meetings across the United States.Managed and coordinated all marketing materials for several national tradeshows.Represented the company and clients at tradeshows.

Coordinated, implemented and managed upper level client advertising campaigns on a statewide, national and international level.Managed a team of media buyers.Presented in-person presentations to major clients; SunTrust and political campaigns and gubernatorial races) about advertising in newspapers.Managed multiple multi-million dollar accounts.Assisted in the development and launch of a National Newspaper Placement Service (N2PS) a subsidiary of the Florida Press Service.

Responsible for advertising sales, placement and development for more than $500,000 in a 64-page national trade magazine. Assisted in the development and launch of an online Web based publicationDeveloped marketing strategies and presentations for the recruitment of potential advertisersParticipated in face-to-face meetings across the United StatesManaged and coordinated all marketing materials for several national tradeshowsRepresented the company and clients at tradeshows

Placed advertisements in newspapers across the United States.Coordinated advertising campaigns for clients through their members.Generated with a team over 40 million dollars in advertising sales.Contracted negotiations with members and clients.