Keith Sweeney Email & Phone Number

Greater Milwaukee Area

Cincinnati Area, Ky

•. Build relationships with store personnel, create impactful action plans, and support a positive brand image.•. Ensure sales are flawlessly executed on time and against client’s growth initiatives - GSK & Phillip Morris USA.•. Meet and exceed sales goals by increasing in-store visibility of client products and promotions. •. Ensure products are always available by maintaining merchandising and display standards. •. Implement innovative marketing strategies that drive product positioning and awareness.

Cincinnati Area, Ky

• Developing new business opportunities through strategic selling methods and building partnerships with Kroger. • Grew Sales +7.1% in 2016 to over $100MM within this frozen portfolio; Hungry Man, Bird’s Eye Voila, Mrs. Paul’s Van de Camps and Celeste. • Interface daily with team leaders in Trade Marketing, Finance, Demand Planning, Brand Marketing, Acosta, Production, Customer Service as well as the internal Kroger Team. • Successfully launched 14 new items at Kroger in 2016 creatively using available slotting to drive merchandising. • 2016 also realized a 115.8 Net Sales Index, Positive Net Realized Price of +$.07 and a 97% Forecast Accuracy.

Cincinnati, Ohio Area

• Maximized ConAgra Grocery sales with Kroger by implementing advanced business planning, forecasting, trade efficiencies, analytical and category management expertise. • Grew Net Sales +1.8% in 2012 across 56 promotable groups to $76MM on key grocery brands including Chef Boyardee, Hunt’s, Manwich, Libby’s, Healthy Choice, Marie Callender’s & Wolf.• Built strong relationships with account personnel including category management, merchandising, accounting, advertising, logistics and finance. • Achieved new item distribution on 82% of strategic launches through new assortment tools including IRI, KCMS, Market 6 & Kroger dunhummby syndicated data.• Collaborated regularly with key matrix teammates from category leadership, shopper marketing, finance, shopper insights, joint business planning, field sales, retail effectiveness, as well as corporate brand teams• Remained progressive through continued training including; Foundations or Leadership, Activating the General Manager & Managing People Essentials classroom courses.• Increased area of responsibility in 2008 moving from $43MM of ConAgra dairy brands including Reddi Wip, Egg Beaters, Parkay, Fleischmann’s & Blue Bonnet to 8 top priority grocery brands generating $76MM in Net Sales.

Cincinnati, Ohio Area

• Lead the development of new trade strategies that resulted in +10.5% net sales growth to $564MM across Kroger in grocery, refrigerated, frozen and snacks.• Achieved profitability objectives by maximizing trade spending across OG’s while realizing pricing targets.• Helped develop new annual promotional programs for Kroger (base and incremental) to realize sales objectives within agreed upon trade spending rates.

Greeley, Colorado

• Efficiently manage a $1.3 million A&P budget for Swift’s premium Angus beef programs.• Exceeded volume goals of 122 million pounds of combined programs in 2006 and achieved $7.3 million in margin improvement.• Designed and successfully implemented new tenderized premium beef program in October 2006 at 15 million pounds annually and $.30 margin.• Winner of the 2006 Swift One Award “Best Product Launch” for a line of Hispanic value-added retail products.

Greater Chicago Area

• Managed and forecast annual budget including gross sales, trade spending and net revenue for all ConAgra hot dog brands- $285.0 million gross sales.• Developed and disseminated trade marketing plan from national level to region/account level, including brand strategies and tactics while addressing geographic specific needs.• Provided leadership in executing post-event analysis in conjunction with field.• Facilitated as lead supply chain forecasting resource with extensive field sales interface.• Increased category volume +5.6% of plan with revenue increase of 3.66% above plan in F03.

Greater Chicago Area

• Responsible for the development of the Hebrew National line of kosher meats throughout the central & southwest regions, achieving 107% growth in FY03.• Developed and evaluated trade promotions with key accounts to achieve overall brand strategies, volume budget and trade budget goals.• Management and recruitment of broker partners in key markets- new item placement, pricing, promotions, planning, reviews, accounting, and marketing implementation.• Promoted and relocated as Business Development Manager within Refrigerated Foods.

Green Bay, Wisconsin Area

• Responsible for the growth of $17.5 million in retail, deli, foodservice and private label sales to a variety of customers throughout the Midwest.• Grew business 70% in volume during the first two years through new corporate programs. • Traveled throughout the region recruiting, supervising and evaluating 15 retail and foodservice brokerage companies.

United States

• Led a team of Regional Sales Managers, Customer Service Personnel and 25 specialty foods brokers towards a record $21 million in branded and non-branded sales in 1999.• Grew the Dickinson brand 5.5% in 1999 through a successful new product launch and strong retail programs.• Responsible for the $14.5 million in non-branded sales to co-pack, mail order, private label, and gift pack customers.• Promoted after 8 months to National Sales Manager.

Held positions of increasing responsibility in Chicago & Cincinnati.Sales RepresentativeAccount Manager AAccount Manager AAAccount ExecutiveAccount Executive-Deli Specialist, Cincinnati, OH (1996-1998)• Led a team of Territory Managers from eight Hormel offices managing $7 million in deli sales to The Kroger Company.• 1997 Top Sales Performance Award, Central Region. Territory Manager AA, Chicago, IL (1995-1996)• Managed 44% of Chicago area accounts including Dominick’s Finer Foods, with sales exceeding $6 Million.• 1995 Ad Of The Year Nationwide Winner & 1995 Chairman’s Inner Circle Recipient. Territory Manager A, Chicago, IL (1994-1995)• Managed various key independent distributor accounts.• Grew established account business to 115% of 1993, deli 154%. Sales Representative, Chicago, IL (January 1994- June 1994)• Developed proposals, product presentations.• 1994 Tour De Sales National Winner.

Bachelor'S Of Science, Psychology/ Business

Master Of Arts - Ma