Keith Tan Wei Email & Phone Number

Singapore

• Responsible for KGI Singapore’s content marketing – create and upload marketing content for the company’s social medias, blog, telegram & WhatsApp channels, Newsletter and EDMs.• Develop Google Search PPC campaigns targeted at high-net-worth clients and institutional investors. Created keyword lists and ad content that resulted in 90% optimization score and increased CTR by 125%. • Organised investor relation events/webinars for clients. Developed marketing campaigns to promote events through paid and organic marketing channels.• Managed KGI Singapore’s Social media pages through consistent development and posting of Facebook and LinkedIn content.

Singapore

• Performance Marketing - Plan, implemented and analyzed over 30 social media advertising campaigns (Facebook, Instagram, YouTube, Tiktok etc.) with results of improving annualized CTR by 150%, increasing leads acquisition by 68% and decreasing CPA by 29% in branding, consideration and conversion campaigns.• Developed keywords lists and performed strategic SEO optimization on PPC campaigns via Google AdWords that resulted in a decrease in CPA of 32%, increased optimization score to 92% and improved CTR by 220%.• Project lead for lead generation and nurturing initiatives involving new creative campaigns and salesforce integration that resulted in an overall increase in 16% acquisition, increased $5.4M in converted sales revenue and projected year-on-sales growth of 7%.• Organized, coordinated and reviewed 13 physical and virtual events with an average of 23% registration above KPI and Engagement & Satisfaction score of above 95%.

Singapore

- Research industry sales data, market opportunities and perform competitor analysis to develop sales strategies with consistent 130% monthly sales performance above KPI and full satisfaction from bank’s clients.- Responsible for analyzing, reporting and recommending new developments for bank’s mass-market retail products sales to senior management personnel.

Singapore

- Lead creative, media, public relations and events agencies to identify, evaluate and implement advertising tactics, media opportunities and actively managed channels to track toward sales and revenue goals for client’s campaigns (Tiger beer, Guinness, Tourism Australia, Arnott’s) amounting to over $10M each.- Conduct market research and testing to advance channel effectiveness and drive insights; including planning, prioritization, measurement, structure and analysis for client’s campaigns resulting in 35% increase in website visits and conversion rates increased by 26%.- Coordinated and developed award-winning globally-recognized campaigns with the creative team (Tiger Beer ‘CNY at Home’ Finalist Effie Award 2018, Tiger Beer ‘Uncage Street Food’ Bronze Effie Award 2017, Guinness ‘Beer GAO’ Gold Effie Award 2016)

Singapore

Assist Marketing Manager in the creation of over 15 local and international marketing campaigns involving OOH ads, Events, Digital ads, Television commercials and Point of purchase ads for clients (Mentos, Jack Daniel, Loacker, Sukin and more) with increased sales of 24% and consumer engagement rates measured through surveys.

Master'S Degree, Business Marketing

Bachelor Of Science In Marketing (Honours) With Minor In Communications Programme, Marketing

Activities and Societies: Service learning initiative: Family service Dec center, President 2014 – June 2017 Service learning initiative.