Product Marketing Manager
Current[Analyze relative industry and competitors’ trends]- Research and analyze the 3+ display industry trends (Panel, Monitor, and Projector) to identify business opportunities- Investigate competitors’ (10+ brands and 3+ ODM) latest product and technology[Strategically Manage BG’s 5-Year Roadmap]- Manage BG’s 5-year roadmap and orchestrate Go-to-Market Business strategy of new platforms- Lead cross-function collaboration in the new product positioning, including STP analysis, cost simulation, and pricing strategy- Organize workshops for internal 3+ BUs to collect customers’ requirements and align the product design- Document marketing materials for 3+ Sales teams to persuade customers to kick off new projects, including Sales kit and USP[Promote new product and technology]- Develop solid partnerships with 3+ globally strategic partners- Attend global and national exhibitions (CES and ComputeX) to promote new products to global customers and strategic partnership