Director, Marketing Analytics
CurrentOur gaming division - primary focus on AAA premium console games (Hogwarts Legacy, Mortal Kombat, etc).Marketing attribution & optimization, campaign measurement, brand analytics & marketing strategy.
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@fabfitfun.com
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Keith Van Houw is listed as Business (Marketing) Analytics & Strategy | at Warner Bros. Discovery, based in Los Angeles, California, United States. AeroLeads shows a work email signal at fabfitfun.com and a matched LinkedIn profile for Keith Van Houw.
Keith Van Houw previously worked as Director, Marketing Analytics at Warner Bros. Discovery and Director Marketing Analytics at Fabfitfun. Keith Van Houw holds University Park, Pennsylvania (Main Campus) - Bachelor Of Science, Meteorology from Penn State University.
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Data to decisions, focusing on the big-picture and overall business strategy, with the ability to “get shit done” --- those are the primary hard skills I bring.Intellectually curious, 100% authentic, objective and non-judgmental, a statistics dork, a brainstormer, a seeker of challenges, a fun conversationalist, loyal as can be while having the backs of those I respect and love, because that's my job as a leader --- those are the soft skills I bring.That’s me. What makes me (relatively) unique & valuable.I’ll now put in a few key words here (SQL, Python, Tableau, Marketing Strategy, Attribution & Measurement, MMM & MTA, LTV/CPA/CAC modeling, simulations & optimizations, 15+ years of client- and supplier-side across all multiple categories: CPG, Subscription, E-Commerce, Retail, Food, DTC/D2C, Gaming and Non-Profit) --- key words that hopefully bump this profile up in searches. 😊
Listed skills include Predictive Modeling, Statistical Modeling, Marketing Mix Modeling, Quantitative Research, and 32 others.
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New York City, US
Our gaming division - primary focus on AAA premium console games (Hogwarts Legacy, Mortal Kombat, etc).Marketing attribution & optimization, campaign measurement, brand analytics & marketing strategy.
Los Angeles, California, US
WHAT I DID: My first trip to the client side. I led a team of 3, we were part of the Growth Marketing team. Partnered w/ Growth Marketing team members, our 3rd-Party measurement partner, and cross-functional stakeholders (Finance, Product, Creative, BI and Data) in leading/working on Marketing measurement & optimization, modeling, marketing strategy, and.
Miami, Florida, US
WHAT I DID: Boomeranged back to AP as I embarked on a new adventure, moving to Colorado from Cincinnati. Same general role as before but with more responsibilities. Worked with 3 new companies/clients versus my earlier time at AP. WHAT I WAS MOST PROUD OF: Work for one particular globally known non-profit. Leading multiple team-members in building the.
New York, NY, US
WHAT I DID: Marketing Measurement Innovation team lead. My team led the research, design, vetting and implementation of custom and innovative (non-commoditized) Measurement solutions for our client (which was exclusively P&G).WHAT I WAS MOST PROUD OF: This was my first experience having more than 1 direct report and leading a team of a relatively.
Miami, Florida, US
WHAT I DID: My first professional job - on the supplier side. I was both the hands-on modeler and data wrangler, ultimately measuring marketing and developed strategic advise for my clients. Presenting those results and insights to my clients’ leadership teams. WHAT I WAS MOST PROUD OF: Learning how to become an objective, trusted advisor for all of the.
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Keith Van Houw works for Warner Bros. Discovery.
Keith Van Houw is listed as Business (Marketing) Analytics & Strategy | at Warner Bros. Discovery.
AeroLeads has found 1 work email signal at @fabfitfun.com for Keith Van Houw at Warner Bros. Discovery.
Keith Van Houw is based in Los Angeles, California, United States while working with Warner Bros. Discovery.
Keith Van Houw has worked for Warner Bros. Discovery, Fabfitfun, Analytic Partners, and Nielsen Advanced Analytics And Consulting (Aac).
You can use AeroLeads to view verified contact signals for Keith Van Houw at Warner Bros. Discovery, including work email, phone, and LinkedIn data when available.
Keith Van Houw holds University Park, Pennsylvania (Main Campus) - Bachelor Of Science, Meteorology from Penn State University.
Keith Van Houw is listed with skills including Predictive Modeling, Statistical Modeling, Marketing Mix Modeling, Quantitative Research, Customer Insight, Marketing Research, Analysis, and Analytics.
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