Keith Webb Email & Phone Number

Brisbane, Queensland, Australia

Mango & Tropicals Category - Overseeing the Calypso Mango journey from farm to table.

Gold Coast, Queensland, Australia

Brisbane, Queensland, Australia

Enabling a growth agenda in major Australian Retailers driving innovation & growth in the Category & Brand. Building a Branded business in Tier 2 Retailers to compliment the current portfolio.

Key Responsibilities:• Category Strategy - Leading the Australian Category strategy for the 3 dairy categories in retail, commercial & international• Develop a high performance team of Category Managers & Analysts• Collaborate with Sales, Marketing & Insights on Projects & Category 12 month plans• Managed Shopper, Category & Channel strategies & build a fully integrated process to embed Category Strategy into a 3 year actionable plan• Lead & Develop annual Customer Planning… Show more Key Responsibilities:• Category Strategy - Leading the Australian Category strategy for the 3 dairy categories in retail, commercial & international• Develop a high performance team of Category Managers & Analysts• Collaborate with Sales, Marketing & Insights on Projects & Category 12 month plans• Managed Shopper, Category & Channel strategies & build a fully integrated process to embed Category Strategy into a 3 year actionable plan• Lead & Develop annual Customer Planning SessionsKey Achievements:• Built & developed the Category Development Process• Delivered a 32% growth in a core category & turning a regional brand into a national one• Over deliver 2 times the growth in ice cream v’s bulla’s market share Show less

Apac

Key Responsibilities:• Category Strategy - Leading the Global Category strategy for the 6 Segments in the Dairy Category. • Current projects are in New Zealand, Australia & China. • Engage Key Stakeholders SLT / ELT (Category, Marketing & Sales Director level on key projects).• Build a Global platform that can be made Country Centric & deployed in all Markets over the next 18 - 24 months.• Develop Category best practice that is consumer & shopper centric with all… Show more Key Responsibilities:• Category Strategy - Leading the Global Category strategy for the 6 Segments in the Dairy Category. • Current projects are in New Zealand, Australia & China. • Engage Key Stakeholders SLT / ELT (Category, Marketing & Sales Director level on key projects).• Build a Global platform that can be made Country Centric & deployed in all Markets over the next 18 - 24 months.• Develop Category best practice that is consumer & shopper centric with all projects being enablers to the one Category Strategy. Socialise & Embed the Category Strategy Process into key marketsKey Achievements:• Built an Asia Pacific 1st in shopper / category platform that is delivering consumer led solutions & category changing growth to the retailers & manufacturers. This has revolutionised the way we engage our customers & with the planning & executions of Category & Brand plans.• Delivered +9% growth in Cheese Brands in New Zealand against a relatively flat category• Created & implemented a CPP (Commercial Planning Process) that Fonterra now uses globally Show less

Melbourne, Australia

• Category Strategy - Leading the Australian category strategy for the Drinks Category a future growth driver for H J Heinz. • Building Category Strategies / CVD’s for the next 5 years & integrating through Sales, Marketing, Insight, Supply Chain & Customer.• Owning Woolworths & Coles Insight & Category relationships to Director Level & facilitating external agencies.• Managing 2 x Category Managers & mentoring others in the business• Head of Category - Leading the Category Team… Show more • Category Strategy - Leading the Australian category strategy for the Drinks Category a future growth driver for H J Heinz. • Building Category Strategies / CVD’s for the next 5 years & integrating through Sales, Marketing, Insight, Supply Chain & Customer.• Owning Woolworths & Coles Insight & Category relationships to Director Level & facilitating external agencies.• Managing 2 x Category Managers & mentoring others in the business• Head of Category - Leading the Category Team on an interim basis for 1 year & sitting on the Senior Leadership Team.Key Achievements:• Delivered +17% Value back to Heinz in a declining market through Pricing, Promotional best in class analysis with the Assortman model ( Nielsen ) being the enabler of the category strategy• Increasing market share in juice by 8% over a 12 month period despite increased competition Show less

London, United Kingdom

Key Responsibilities:• Global Category Strategy - Leading the EMEA category strategy in Whiskey, delivered through a clear understanding of the macro trends in the top 10 markets & to future proof them for 5 years. • Prioritisation of key growth markets for next 10 years Globally & EMEA. To deliver 15% growth year on year• NPD - EMEA Market Trends in the wider alcohol market to identify future growth streams & enablersKey Achievements:• Lead Category Project Manager -… Show more Key Responsibilities:• Global Category Strategy - Leading the EMEA category strategy in Whiskey, delivered through a clear understanding of the macro trends in the top 10 markets & to future proof them for 5 years. • Prioritisation of key growth markets for next 10 years Globally & EMEA. To deliver 15% growth year on year• NPD - EMEA Market Trends in the wider alcohol market to identify future growth streams & enablersKey Achievements:• Lead Category Project Manager - Project Managing UK, Russia & France the 3 Key Whiskey markets in EMEA that has deliver William Grant & Sons 60% of their incremental profit over the last 5 years. A growth of 23% year on year over 36 months• New Business – Lead a world class gifting strategy to enable William Grant & Sons to grow in Duty Free ahead of the competitive set with an additional 14% growth Show less

Gsk House, Brentford

Key Responsibilities:• Category Strategy - Ownership of the overall strategy at a category level in Dental Care, delivered through a clear understanding of the macro trends in the external environment and applying consumer, category, shopper and expert insight and track performance against the category strategy.• Category Projects - Interface with Future Groups to input market requirements into global category strategy • Commercial Planning - Accountable for leading and delivering… Show more Key Responsibilities:• Category Strategy - Ownership of the overall strategy at a category level in Dental Care, delivered through a clear understanding of the macro trends in the external environment and applying consumer, category, shopper and expert insight and track performance against the category strategy.• Category Projects - Interface with Future Groups to input market requirements into global category strategy • Commercial Planning - Accountable for leading and delivering the Commercial Planning Process within a Category, including interface with Leadership and cross-functional team.• Quantification of insight led Opportunities and Prioritisation.Key Achievements:• Revised a category strategy in 8 weeks for a global powerhouse in health & beauty using a multifunctional team to prove that the direction they were taking was ignoring their core shopper & consumer. This delivered an additional $5M of profit• Developed & implemented a Commercial Planning Process derived from a 5 year strategy than enables GSK to look forward to the future state Show less

Key Responsibilities:• To act as an impartial “Consultant” to Colgate-Palmolive’s retail partners providing a complete Category Management service. • Providing clear & sustainable leadership to our retailers through category visions & becoming thought leaders in Oral Care.• Develop independent relationships across retailers & sell in Colgate’s Category expertise. Create Category leading retailer solutions on an annual basis. • To offer Consumer centric & Insight based solutions… Show more Key Responsibilities:• To act as an impartial “Consultant” to Colgate-Palmolive’s retail partners providing a complete Category Management service. • Providing clear & sustainable leadership to our retailers through category visions & becoming thought leaders in Oral Care.• Develop independent relationships across retailers & sell in Colgate’s Category expertise. Create Category leading retailer solutions on an annual basis. • To offer Consumer centric & Insight based solutions that are mutually beneficial. To be a Category, Consumer & Shopper expert. Key Achievements:• Delivered +11% value growth back to Colgate in a stagnant market whilst positioning Colgate with clear segmentation for future growth Show less

Key Responsibilities:• To build an in depth understanding of the Vending / C & C Channels from a customer and insight perspective. To build a strategic channel plan that gives the business an understanding of key channel drivers & trends.• Communicating with key stakeholders in the business from Brand teams, Insight, Business Information, European Category Managers to National Account Managers.• Work with sales teams to develop joint strategic business plans that will deliver… Show more Key Responsibilities:• To build an in depth understanding of the Vending / C & C Channels from a customer and insight perspective. To build a strategic channel plan that gives the business an understanding of key channel drivers & trends.• Communicating with key stakeholders in the business from Brand teams, Insight, Business Information, European Category Managers to National Account Managers.• Work with sales teams to develop joint strategic business plans that will deliver against business plans.• To maximise UFS’s leverage with customers driving Category agenda and deliver growth. • Work with strategic C & C project team to develop & implement strategic growth drivers for the channel.Key Achievements:• Delivered 7% growth through customer engagement & 3 year growth strategy Show less

Key Responsibilities:• Setting up the UK office of Ibromar with existing clients. • Recruit sales people into the business to grow the National A/C’s team. • Managing budgets, people and stockflow from Indonesia / Yemen, Vietnam. Key Achievements:• Delivered 1 Tier 1 customer (Tesco) with 10 million sales in 2 years.

Key Responsibilities:• Building strategic alliances with key foodservice market leaders.• Sourcing & developing bespoke products giving our customers a commercial benefit.• Built foodservice department from 1 million pounds & doubled sales in year 1.• Initiating the set-up of overall foodservice department & best practice.Key Achievements:• Moved net margin up to 20% from 14% through effective buying.• Managed the purchase of a purpose built foodservice facility… Show more Key Responsibilities:• Building strategic alliances with key foodservice market leaders.• Sourcing & developing bespoke products giving our customers a commercial benefit.• Built foodservice department from 1 million pounds & doubled sales in year 1.• Initiating the set-up of overall foodservice department & best practice.Key Achievements:• Moved net margin up to 20% from 14% through effective buying.• Managed the purchase of a purpose built foodservice facility with company directors that enabled the company to achieve 15% growth for 3 years Show less

Key Responsibilities:• Directly reporting to the Sales and Marketing Director and the Managing Director.• Research and development with the major symbol groups (Super Valu, Centra, Spar, Londis and Mace).• Managing a team of Regional Managers.• Driving incremental sales from a high growth area within a National sales team through innovation, strong marketing and effective budgeting.• Working closely with Batchelors marketing team to refine marketing spends. Key… Show more Key Responsibilities:• Directly reporting to the Sales and Marketing Director and the Managing Director.• Research and development with the major symbol groups (Super Valu, Centra, Spar, Londis and Mace).• Managing a team of Regional Managers.• Driving incremental sales from a high growth area within a National sales team through innovation, strong marketing and effective budgeting.• Working closely with Batchelors marketing team to refine marketing spends. Key Achievements:• Project Manager for a joint initiative between Largo Foods and Batchelors on Squeez 330ml variants.& achieving 2.5 million sales in first year Show less

Responsible for a category and space management initiative in New South Wales. Delivered a 48% increase in core spirits brands against a KPI of 28%. Managing 10 key people in the business to deliver the end result of this project when the spirits category was declining at 2% per year.As part of a team of seven people we took the project from its infancy and developed it into a market leading initiative over a six-month period.Achieved a 20% increase in the overall category… Show more Responsible for a category and space management initiative in New South Wales. Delivered a 48% increase in core spirits brands against a KPI of 28%. Managing 10 key people in the business to deliver the end result of this project when the spirits category was declining at 2% per year.As part of a team of seven people we took the project from its infancy and developed it into a market leading initiative over a six-month period.Achieved a 20% increase in the overall category against a KPI of 10%. Designed to deliver 11 million dollars incremental profit over three years.Number One priority project within the Australian business. Show less

Implementation of Category Management and updating of planograms in grocery and off-trade.Territory growth of 25% in sales for 80 customers in the retail sector for South Dublin. Implementation of various promotional activities in Multiples and Independent outlets. Detailing promotions, price deals, stock loading activity ranging.Managing a team of Merchandisers.

Education record

Qualifications: Certificate, Retail Management And Marketing

Certificate, European Languages And Business Studies