A Senior FMCG Category and Category Strategy Manager with success in designing, developing & implementing Category Strategies aligned to evolving consumer insights delivering growth in defined categories. I have extensive experience in the food & beverages across Asia Pacific. I do this by leveraging shopper insights & behaviours using data, key enablers & innovation in the FMCG sector.Key Business Strengths • Consumer & shopper Centric solutions • Build, motivate & engage high performing teams• Cultivate new approaches to innovation, growth & prioritisation• Create a sense of purpose, urgency & accountability in virtual teams• Trusted advisor – Build formal & informal collaborative working relationshipsKey Achievements• Built a Category team including people, processes & strategy to position the business at the forefront of customer & shopper insights & development delivering 32% growth in a flat category whilst also helping to build a regional brand into a national one• Designed, developed & implemented a fully integrated commercial planning process from insight creation, Category Strategy, go to market strategy & enablers in store with a growth over 3 years of +9% in a flat category• Developed a tool called Virtual Store that changed the way the category team researched, ideated & engaged with key customers. The New World Brand NZ made Virtual Store / Fonterra a key category & shopper partner in New Zealand & invested spend behind the project• Introduced shopper & category centric thinking integrating the customers & manufacturers thinking that resulted in a Brand growth of +17% & a retailer growth of +5% from a -4% decline in the category • Revised a category strategy in 8 weeks for a global powerhouse in health & beauty using a multifunctional team to prove that the direction they were taking was ignoring their core shopper & consumer. This delivered an additional $5M of profit