Keith Whaley Email & Phone Number

Drives and leads the design, training and implementation of custom retail and direct to consumer specific functionality within multiple retailers’ suite of solutions which includes Financial Planning, Demand Forecasting, Assortment Planning, Replenishment and Allocation and Inventory Optimization. Major focus areas and accomplishments:• Successfully re-designed, implemented and trained for a merchandise planning and allocation solution for three major hard and softline retailers in the same project.• Successfully designed, implemented and trained for merchandise planning and allocations solution set for the soft and hard lines categories for a midwestern mid-market retailer.

Palm Beach County, Florida, United States

Drives and leads the design and development of retail, wholesale and direct to consumer specific functionality within the JustEnough suite of solutions which includes Merchandise Financial Planning, Assortment Planning, Clustering, Demand Profiling, Allocation, Forecasting and Inventory Optimization. Major focus areas and accomplishments: Rebuilt Standard Product Offering for Mid-Market to Tier 1 Market Customerso Merchandise Financial Planningo Assortment Planningo Clusteringo Allocationso Forecastingo Replenishment and Inventory Optimizationo Supply Chain ManagerPre-Sales Demonstrations and Pre-Sales ActivitiesMarketing Activities and Go to Market StrategiesThought LeadershipOversight and Management of Product Managers and Product Owners2017 Supply and Demand Chain Executive Pro to Know

Columbus, Ohio Metropolitan Area

Directed launch and development of retail planning process and tools for two brand launches associated with Thirty One Gifts. Successfully implemented OTB planning process while managing planners across the brands. Major areas of focus include: Merchandise Financial Planning Open to Buy Sales, Cost of Goods Sold, Receipts, Inventory TargetsAssortment Planning Line Planning Assortment breadth and depth across entire product hierarchy Item Planning Product Lifecycle Management, Weekly Sales, Stock and Intake

Columbus, Ohio Metropolitan Area

Business lead for the team responsible for the design, development, testing and rollout of Just Enough merchandise planning software. Successful implementation was critical in supporting the company’s international growth. Improved the training program and calendar for merchandise planning. Improved business process and systems by implementing an iterative tops-down and bottoms-up approach to merchandise planning. Areas of focus include:Merchandise Planning SystemsMerchandise Financial PlanningSales and Gross Margin Targets for all selling channels Open to BuyUnit Sales, Receipts, Seasonal and Basic Inventory PlansAssortment PlanningItem Selection and MaintenanceSmart Start Pre-Season and In-Season Item PlanningSize and Color PlanningMaterials Commitments and Purchase OrderItem PlanningWeekly Receipt, Inventory, Sales and Margin PlansPromotions Planning/Clearance PlanningStore Cluster PlanningItem Classification and Product HierarchyOracle RMSDepartment and Class StructureItem attributes and Item Re-ClassBusiness AnalyticsOracle Business Intelligence, ExcelReporting for Merchandise PlanningAssociate Training and Development Systems TrainingSuccessfully developed and executed a three phased system training programTeam Leader in providing functional support for entire merchandise planning team Established and lead a Planning Action Committee to improve systems and process Successfully established and managed a support team for system Go-Live Led merchandise planning team through New System Pilot for 18 months prior to Go-Live Associate Development Successfully developed and executed the merchandise planning new hire training program Led small teams of merchandise planners and managers through system functionality development Led team that developed and executed the most recent Planning and Allocation Leadership Development Conference

Columbus, Ohio Metropolitan Area

Responsible for managing 24 Grocery and General Merchandise categories for 120 Retail stores. Worked to achieve sales and profits budgets by managing inventories, creating and implementing merchandise sales programs, managing category pricing strategies and weekly ads. Responsible for total category sales exceeding $500M

Columbus, Ohio Metropolitan Area

Responsible for the management and execution of merchandise sales and inventory plans across 22 stores. Responsible for total sales exceeding $22M. Areas of focus include:Assortment Planning and MerchandisingAchieved region compliance executing corporate merchandising plans for all Grocery and HBC categoriesExecuted new item speed to shelf initiative in working with Store Managers in planning category updatesAchieved company initiative of reducing stock-outs with implementation of computer assisted orderingStore Operations: Hire, train, schedule and lead all store associates. Teach company best practices in stocking, rotation, and stock room organization