Keith Wichman

Keith Wichman Email and Phone Number

Growth Marketer, Performance Marketer @ Spark Networks
Keith Wichman's Location
White Plains, New York, United States, United States
Keith Wichman's Contact Details

Keith Wichman personal email

n/a
About Keith Wichman

20 years of experience leading strategic digital marketing initiatives across multiple channelsincluding SEM, ecommerce, social media, display, affiliate and mobile. Managing budgets over $250 million, Ihave a proven track record of developing and executing successful marketing strategies thatdrive revenue growthSpecialties:•Direct Response Advertising and Customer Acquisition •Mobile, ecommerce, Social Media, Affiliate Marketing, Display Advertising and Search Engine Marketing/Optimization •Strategy, Operations, Analytics and Business Development•Retention

Keith Wichman's Current Company Details
Spark Networks

Spark Networks

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Growth Marketer, Performance Marketer
Website:
spark.net
Employees:
219
Keith Wichman Work Experience Details
  • Spark Networks
    Spark Networks
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  • Jmd Media Llc
    Senior Director Of Marketing
    Jmd Media Llc Jan 2024 - Present
    Extensive experience in digital campaign analytics: attribution methods, media mix modeling, conversion KPIs, Cost per AcquisitionExperience in using data to both (i) inform strategy and communication (ii) develop meaningful GTM approaches that drive business outcomes.Optimization of media mix for clients leading with a test & learn approach to ensure we remain at the forefront of all acquisition opportunities
  • Paramount
    Director Of Acquisition Marketing At Paramount +
    Paramount Jan 2022 - Dec 2023
    New York, Us
    Extensive experience across the full marketing funnel, overseeing multiple channels such as paid social (Facebook, Pinterest, TikTok), Google platforms (Search, Shopping, YouTube), Apple search ads, television (linear, streaming), audio, affiliate marketing, mobile app and SEO.
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  • Cbs Interactive
    Director Of Acquisition Marketing
    Cbs Interactive Nov 2015 - Jan 2022
    San Francisco, Ca, Us
    Managed all consumer marketing strategies, promotional campaigns, mobile app installs, partnerships and programs across the portfolio of products such as Showtime, CBS News, CBSSports.com, CBS Fantasy Sports and Sportsline.com.
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  • Hopr Media
    Cmo
    Hopr Media May 2014 - Nov 2015
    Spearheaded the mobile division which led to over $2 million by adding over 100 new mobile affiliates and 150 new offers in year 1.Lead sales team and negotiated new business development with key advertisers like Match.com, Hotels.com, Expedia, StubHub, DraftKings and FanDuel.Managed agency partnerships, including negotiating contracts and ensuring deliverables align with company goals.
  • Plusmedia Digital
    Assistant Vice President
    Plusmedia Digital Nov 2012 - May 2014
    Danbury, Ct, Us
    Managed ecommerce and CPG budget across SEM, SEO, social, display, affiliate, email and remarketing channels.
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  • Mindspark Interactive Network, Inc.
    Senior Director Of Marketing
    Mindspark Interactive Network, Inc. Jan 2010 - Nov 2012
    New York, Ny, Us
    Managed all SAAS digital marketing, ecommerce and subscription programs across 80 products in over 50 countries. Maximized $275 million online CPA, CPC , CPM budgets.
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  • Mindspark Interactive Network, Inc.
    Director Of Marketing
    Mindspark Interactive Network, Inc. Jan 2009 - Dec 2009
    New York, Ny, Us
    Oversaw campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementally. Utilized a data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our app acquisition initiatives by 10%.
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  • Mindspark Interactive Network, Inc.
    Senior Marketing Manager
    Mindspark Interactive Network, Inc. May 2005 - Dec 2008
    New York, Ny, Us
    Managed landing page optimizations/testing process resulting in a 20% lift in conversion rates.
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  • Tauck World Discovery
    Online Marketing Manager
    Tauck World Discovery Sep 2003 - May 2005
    Wilton, Ct, Us
    Implemented online order fulfillment and SEO tactics. Helped reduce call center cost by shifting sales online.
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  • Cendant
    Senior Strategy Manager
    Cendant Sep 1999 - Sep 2003
    Brooklyn, New York, Us
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Keith Wichman Skills

Online Advertising Affiliate Marketing Online Marketing Sem Display Advertising Media Buying Email Marketing Strategy Marketing Digital Marketing Digital Strategy Web Analytics Mobile Marketing Facebook Marketing Online Lead Generation Analytics Creative Direction Direct Marketing Ppc Leadership Seo Management E Commerce Lead Generation Ad Exchanges Team Management Multi Channel Marketing Landing Page Optimization Google Adwords Digital Media Strategic Partnerships Search Engine Marketing Direct Response Interactive Advertising Customer Acquisition Mobile Advertising Search Advertising Conversion Optimization Ad Networks Interactive Marketing Search Engine Optimization Behavioral Targeting Campaign Management Monetization Performance Based Marketing Cpl Internet Strategy New Business Development Financial Analysis Affiliate Networks

Keith Wichman Education Details

  • Western New England University
    Western New England University
  • Western New England University
    Western New England University
    Marketing

Frequently Asked Questions about Keith Wichman

What company does Keith Wichman work for?

Keith Wichman works for Spark Networks

What is Keith Wichman's role at the current company?

Keith Wichman's current role is Growth Marketer, Performance Marketer.

What is Keith Wichman's email address?

Keith Wichman's email address is ke****@****ive.com

What is Keith Wichman's direct phone number?

Keith Wichman's direct phone number is +191459*****

What schools did Keith Wichman attend?

Keith Wichman attended Western New England University, Western New England University.

What skills is Keith Wichman known for?

Keith Wichman has skills like Online Advertising, Affiliate Marketing, Online Marketing, Sem, Display Advertising, Media Buying, Email Marketing, Strategy, Marketing, Digital Marketing, Digital Strategy, Web Analytics.

Who are Keith Wichman's colleagues?

Keith Wichman's colleagues are Danny Bell, Vanessa Adam, Chanda Carling, Sumit Dubey, Amit Baadkar, Julie Marx, Mohamed Alsadeq.

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