Keith Wilkins Email and Phone Number

Own end-to-end business strategy including merchandising, e-commerce, and demand planning functions.Manage omni-channel P&L for remotes, mounts, and antenna businesses. Build and nurture vendor relationships and key vendor processes including annual programs, negotiations, acquisitions, and performance management. Evaluate online shopping funnel performance from site entry through checkout and identify opportunities to improve category KPIs such as traffic and conversion.Assess skills and abilities of direct reports to foster career development and growth.Partner with vendors and internal partners to build and support optimal supply chain solutions.Identify trends and partner with vendors and internal teams to adapt quickly to accelerate growth and minimize risk to business.Collaborate with exclusive brands team to build unique, high-quality accessories to differentiate assortment and drive customer engagement and profitability.

Developed and managed category strategy for thermostat and lock businesses.Negotiated and worked with key vendors including Arlo, Ring, Amazon, and Google Nest to align on long-term product and promotional roadmaps.Responded to customer and industry trends by identifying and curating an assortment of first-to-market products.Co-created exclusive products and promotions with vendors to provide unique value that resonates with core customer.Coordinated and planned confidential product launches to guarantee proper multichannel execution.Partnered with project teams to update store displays, assortments, dotcom experience to drive sales and customer engagement.Worked with cross-functional teams to execute multi-category promotions and marketing campaigns due to complementary nature of smart home products.

Partnered with category management to assort, price, and promote an expansive in-store and online catalog.Secured industry leading packing, gift with purchase offers, and exclusives to drive market share and profitability. Worked closely with marketing to execute complex campaigns for major releases.

Purchased and managed on-hand inventory for the refrigeration and cooking categories.

Managed on-hand inventory and replenishment for two domestic laundry manufacturers.

Managed all functional areas of business operations including Human Resources, Marketing, and Inventory Management.Maintained full responsibility for profit and loss performance of $6 million in annual sales. Worked with pharmacist to develop long-term sales improvement goals and action plans. Identified and developed community outreach programs to grow customer base and improve sales.

Completed CVS/pharmacy Retail Management Development Program, obtaining all knowledge necessary to effectively operate a store.

Utilized project management skills to plan and supervise the construction of a liquid fertilizer plant.Learned how to effectively manage regulatory compliance programs at facility, including environmental, safety, quality, maintenance and housekeeping.