Keith is the Founder and Chief Executive of Periphas Ltd.Periphas is a boutique consulting business that helps technology companies' sales and account executives to think like their client’s investors. We produce detailed, bespoke benchmarking reports and industry analyses to provide clients with a report and study of strategic value in return for agreeing to a meeting. We also help to identify areas where innovation can potentially assist organisations in improving their comparative business performance. Our services provide an essential bridge in helping IT sales executives to understand the broader business context of their most important clients beyond their own technology solutions portfolio. We are passionate about improving productivity and will only connect organisations where there is meaningful value for both parties. Established in 2013, Periphas works with many of the world's leading global technology companies. All of our associate advocates have run large ($multi-million) P&L accounts. Our analysts have, as a minimum, a postgraduate degree from a leading global institution or 10 years experience in corporate strategy."I founded Periphas to develop a world class business development service for innovators and technology companies...​​ We recognised the growing frustration of senior executives who are being inundated, daily, with requests to meet by email and cold call, often using jargon and with little or no appreciation for their business. The Periphas approach ensures that every client meeting you have is researched, informed, and aligned to business opportunity and need."

Recruited and managed a team of 11 to focus on larger, direct, transformational managed services engagements. To increase individual opportunity scale I verticalised the sales structure, developed 5 core campaigns for C level engagement & execution, modified qualification processes to better direct presales allocation, and introduced a clear “closed – loop” performance management structure.Secured large new name wins in financial services, public sector and commercial industries.

Managed Services Business Unit Director. General Manager – leading 2e2’s Managed Services Business. Full P&L responsibility and operational leadership of all aspects of sales, go to market and customer engagement. Increased year on year revenue growth by 18%, total contract values by 300% and average transaction values by 300%. Reengineered sales and opportunity management processes to focus on C-Suite engagement, a broader portfolio, hosted managed services & outsourcing solutions and by establishing greater maturity in key opportunity pursuit functions.Took the business through the change necessary to challenge the established "tier 1" outsourcing businesses in a number of key markets. Created and coached the team responsible for the largest deal in 2e2’s history. The result of a focussed and evolutionary process - this transaction was ten times larger than any secured prior to my appointment.Drove a programme of change to improve sales efficiency, customer engagement, operational excellence and introduced a closed loop” people management structure. Oversaw the transformation of the business towards an increased hosted proposition and industry aligned engagement focus.Operating Board Member - O2 Unify

Drove a value based proactive sales programme to generate $100m+ outsourcing opportunities and incremental programmes for short term revenue benefit. Responsible for demand creation development of a $9bn pipeline.Transformed managed services’ business sales focus towards higher margin selective outsourcing from commoditised break fix services (153% year on year revenue growth).Increased win rate from 25% to c.40% by introducing and implementing “world class” identification, qualification and pursuit processes for the UK Outsourcing business.Improved opportunity quality by redefining managed services messaging - repositioning propositions away from “tech-speak” to address customers’ business drivers. Developed a sales enablement toolkit to promote managed services solutions within the broader HP sales ecosystem.Founder leadership team member responsible for sales growth and “go to market” strategy and execution for the sub $50m selective outsourcing business - included SAP applications activity. Ran business development, engagement management and bid management functions. P&L Owner responsible for Accenture service relationship and Synstar volume systems integrator and channel relationships. Led a team of 55 account personnel. Secured 25% revenue growth.

Represented Hewlett Packard Enterprise Services on The Princes Trust Technology Leadership Group Committee.

Increased UK channel sales year on year by a factor of 8. Signed UK’s largest supply chain deal with a major European logistics provider.Developed end to end business process models for more than ten major ERP implementations in UK, Europe and the US. Project managed and delivered a fully “referenceable”, complex, multi-site implementation of Baan’s Business Intelligence Suite. Developed the business case and solution framework for the sale of Business Intelligence to a major UK defence contractor.

Multiple projects for Chair, CEO & FD including:Project managing the launch of a new retail format, project managing the launch of a new wholesale brand, programme managing the fit out and re-siting of the company's distribution and sample manufacturing facility and developing a new suite of executive and operating board reports.