Keith Woolley Email & Phone Number

United Kingdom

United Kingdom Home Based

Responsibility for starting a new business section into the dairy and bakery sectors in UK Eire market to £3.5M 3500mt in 6 years from zero start.Global Key Account Manager for 3 global accounts defending volumes despite huge price movements in raw materialsDeveloping appropriate recipe base in German pilot plant and contributing to European sales strategyMember of the EMEA development team creating new ideas both in terms of ingredients and finished productsProduct manager for Third party sales for Fibrisol Service Limited UK operation. Looking for and developing relationships with new agencies at overseas trade fairsSupporting area managers in meat sector with development especially added valueRecently converted 400mt annual contract starting Nov 2018 value £500kRecently added another £100k turnover to £250k portfolio with major vegetarian producer, all traded items from France and Belgium located principalsTook on dairy portfolio from sister divisions Prolactal Rovita based in Austro-German area predominately into new sports nutrition sector using Organic USP .refer www.iclfood.com

United Kingdom

Reporting to Senior Vice President• Responsibility for taking sales from competition in food, pharmaceutical and industrial sectors with core business lines of pectin, carrageen and Xanthan• Identifying and following up on potential new application areas• Focus area is Europe including former Russian states such as Poland, Former Yugoslavia, Hungary

Sevenoaks Uk

Reporting to Chairman• Responsibility for promoting Third World frozen cooked chicken products to blue chip companies such as Hazlewoods, Northern Foods, Unilever, Pataks, Knorr, and Geest etc Contact via buying and development depts. • Set up marketing plan and presentation (PowerPoint

Sussex Uk

• Responsibility for Blue Chip food processors and equipment manufacturers• Identification of and liaison with suppliers in UK, Europe and North America• Development of recipes and full scale process instructions• Liaison with suppliers on pricing, supply and sub-contracting blending• Presentations to retailers (Waitrose, Tesco)

United Kingdom

Reporting to Sales Manager• Sales development in the Southern, Midlands and latterly Scottish regions• Co-ordination and commissioning of pilot-plant trials in UK and Europe• On site monitoring of client production trials• Preparation and presentation of new food concepts with clients such as St. Ivel, Hazelwood, Yoplait, Heinz, Nestle, Yeo Valley, Burtons and McVities. Achievements• Established ongoing productive relationships with Development Managers• Increased company customer base by 20%, sales budget £1M company t/o £6M

Sevenaoks United Kingdom

Reporting to the Managing Director with 2 managers and 2 clerical staff reports• Purchasing of all traded products supplied by company and group responsibility for commodities plus Marketing through a network of national depots• Responsibility for ongoing review of prices and pricing policy Achievements• Established coherent marketing strategy including own-label re-imaging• Renovated company image with major suppliers• Created overriders to level equivalent to £1m turnover• Transferred purchasing/marketing administration between 2 computer systems

Oldham, United Kingdom

Reporting to the Managing Director with 5 Sales Managers reporting direct • Total control of all aspects of sales in the UK and overseas• To establish and develop new and innovative business in line with budgets• Participated in establishment of “Quality” initiative Achievements• Maintenance of bakery volumes in declining market arena• Extension of product-lines and sales into general food processing sector• Responsible for reinstatement of 200mt business to Tesco, 700mt oil contract with Sainsbury’s and increasing sales to Asda

Bsc, Chemistry

Dms, Business Administration And Management, General

Education record