Keith Day Email & Phone Number

Ankeny, Iowa, Us

Lead a team of six pricing, master data, and category insights professionals, responsible for both strategy and execution of pricing and category initiatives across the chain.  Implemented price and promotion optimization software coupled with processes and strategy to execute company-wide dynamic pricing capabilities.  Partner internally with Category Managers, tailoring our data, insights, and guidance to assist in managing each of their unique business units.  Direct continuous improvement and innovation in pricing & analytics.  Lead Category Managers toward mutually beneficial promotions with suppliers through pre-promotion forecasting as well as post-promotion analysis.  Ensure flawless execution of pricing and promotional activity at the store level.  Drive item master data integrity.

Minneapolis, Mn, Us

Manage the Western U.S. portion of Bellisio Foods’ trade budget, which totals over $40 million per year.• Oversaw all trade and new item placement funding of our Chili’s branded frozen entrees, bag meals, and snacks, and ensured a successful launch in 2014.• Responsible for mid-year scenario planning and execution regarding potential future promotional opportunities and strategy changes.• Account for all new item placement spending and deployment strategy.• Administer Bellisio Foods’ current trade and deduction management System (MEI).• Maintain accurate volume projections and promotional timing for use in production planning.• Designed and deployed a new promotional planning template for Field Sales, incorporating base plus lift volume calculations, along with retailer and Bellisio margins, to enable scenario planning and a clear view of ROI for both EDLP and promotional performance.• Act as the main point of contact for Field Sales to assess needs for promotional activity with their customers, balanced against overall return on investment and target net return thresholds.

Arden Hills, Minnesota, Us

Supervised a team of two Analysts and four Coordinators responsible for approving all Dairy Foods Retail and Deli trade payments, and all promotion-based trade budgets. • Successfully led and managed acquisition integration of Kozy Shack Trade Promotion processes into Land O’Lakes business.• Provided accurate and timely trade budget and spending data for Sales, Marketing, and Finance, totaling approximately $110 million per year.• Managed equitable resolution process for aged deductions.• Led departmental efficiency efforts and process changes, including document imaging, trade trends ROI analysis, and direct check payment projects.• Administered month-end journal vouchers to accurately account for trade spending.• Tested Sarbanes-Oxley (SOX) controls for Retail and Deli Trade Promotions.• JD Edwards E1 ERP experience.

Arden Hills, Minnesota, Us

Initiated and built consensus around trade validation approaches, tools, and processes in this newly-created role. • Validated retailer performance using all available sources including IRI data, customer warehouse withdrawal reports, shipment data, and ad copies.• Determined and applied appropriate trade funding through Lotus Notes database.• Maintained depository of customer-specific validation methodologies.• Created Access database to manage and report all SuperValu Harbor shipment information.

Marshall, Minnesota, Us

Determined validity of and properly accounted for promotion related post-audit deductions, using Nielsen and FeatureVision syndicated data sources.• Successfully researched and resolved invalid customer deductions.• Maintained list costs, product hierarchies, and price lists for all products.• Provided scorecarding and indirect supervision of five Pricing & Promotions Associates.• SAP ERP experience including pricing and product specifications.

Us

Used mainframe applications to initiate, monitor, and report on promotional pricing activity for over 1400 stores nationwide.• Planned future pricing strategy to optimize sales and margin rates.• Assigned, tracked, and reported on markdown and manufacturer code usage across the company through Access database.• Worked on back-end collection of coupon funds from vendors.• Proofed advertising for pricing accuracy.• Managed liquidation sale execution as remaining company assets and locations were acquired by Trans World Entertainment.

Us

Maintained database of yearly co-op advertising allowance dollars from over 100 separate book vendors.• Collaborated with buying and marketing departments in securing and maximizing advertising funds.• Worked with vendors such as Simon & Schuster and HarperCollins in managing cooperative advertising dollars.• Obtained and managed physical and digital assets to be used in promotional advertising.• Performed regular and ad-hoc reporting that was communicated to the buying group regarding year-to-date budget and spending.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor’S Degree, Marketing, Minor In Economics