Keith Green, Apr Email and Phone Number
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Dreaming up big ideas- ones that drive earned media, fuel creative content and engage a brand's target audience while driving measurable results- is my specialty. I have a proven track record of selling ideas, services and concepts in the sports, entertainment, nonprofit and B2B worlds. My experience spans executive positions at the Philadelphia 76ers, Richmond Raceway, Guinness World Records and with my own consultancy, Emerald Owl Communications. Specifically, my skills include media relations, creating and pitching strategic PR campaigns, B2B marketing, experiential marketing, business development, sponsorship activation, social media management and writing and storytelling. I have also spread my "big idea" philosophy to the nonprofit world. In 2015, I formed the Autism MVP Foundation, a non-profit that takes a unique approach to helping make the world a better place: our mission is to increase the number of autism-focused educators and therapists by providing scholarships to graduate students who are pursuing careers that will improve social, educational and daily life skill outcomes for children and adults with autism. I also have a love for sharing ideas and my experience with my students through adjunct teaching roles, and currently in my position at Montclair State University where I have helped more than 100 students get internships and jobs.
Autism Mvp Foundation
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- autismmvp.org
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- 5
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Founder And Volunteer Executive DirectorAutism Mvp FoundationLittle Silver, Nj, Us
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Assistant Professor Of Pr & Strategic Communication/Coordinator, Strategic CommunicationsMontclair State University Sep 2019 - PresentMontclair, Nj, UsOversee the strategy and execution of the School of Communication and Media’s social media channels including Instagram, TikTok, LinkedIn and Twitter. • Collaborate with faculty and staff to conceptualize and write social media data and analytics studies on cultural and societal issues ranging from pumpkin spice to the increase in hate speech following Elon Musk’s takeover of Twitter. Successfully placed earned media stories about these and other studies in major news outlets nationwide and overseas. • Teach Writing for the Media, PR Writing, PR Management and Sports PR. • Oversee Hawk Communications, a student-led PR and strategic communications agency that works on university initiatives and with local businesses and nonprofits. Recruit new clients as needed. • School of Communication and Media enrollment has grown 15+% since starting the position. -
Founder And Volunteer Executive DirectorAutism Mvp Foundation Apr 2015 - PresentLittle Silver, Nj, UsCreated all-volunteer non-profit, wrote mission statement and recruited board members.• Donated more than $50,000 to annual and endowed scholarship funds for Monmouth University ABA graduate students.• Granted $35,000 for the groundbreaking Autism Program Improvement Project at Monmouth.• Established a $50,000 endowed scholarship program in 2020 for students in Temple University’s graduate ABA program and a $32,000 scholarship initiative in 2022 with Rutgers University.
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PrincipalEmerald Owl Communications Feb 2019 - PresentI specialize in helping my clients (agencies, brands and sports properties) exceed their goals in the following ways:* Need an idea? My clients (and colleagues over the years) will tell you that generating ideas- regardless of industry or vertical- is an area where I excel. * Driving earned media * Generating creative PR and marketing ideas, concepts and campaigns, and then executing those campaigns * Leading new business pitches and RFP responses* Conceptualizing and planning large scale consumer and B2B experiential events * Storytelling and content creation* Crisis Planning I am also an excellent writer and highly skilled at transforming ideas into compelling feature stories, blog posts, capabilities presentations, website stories, client-facing communication, press releases and various forms of marketing material. I can be reached at keith@emeraldowlcomms dot com and 732-870-7977.
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Adjunct FacultyVirginia Commonwealth University Sep 2013 - May 2021Richmond, Va, UsTeach online sports marketing and sports business courses to graduate students who are part of VCU's Center for Sport Leadership program. -
Vice President B2B Communications & PartnershipsGuinness World Records Nov 2015 - Feb 2019London, England, GbIn addition to being part of a global leadership team charged with creating record-focused PR campaigns for our clients, I oversaw the following key areas out of the company’s New York City office:1. B2B Communications & Partnerships. I was the B2B face of our N. America office and drove awareness for that side of our brand by responding to media requests, authoring thought leadership pieces and by making presentations and key note speeches at various MarComm conferences nationwide. I also organized and drove our B2B partnerships that educated our target audiences about our unique business services. 2. Commercial sales surrounding consulting, adjudication, digital licensing and traditional PR campaigns and services to companies of all types and sizes, including Fortune 500 brands, non-profits and educational institutions. Led the N. America commercial team to record growth over a three year period.Those companies worked with us to advance their business objectives by harnessing the power of record breaking. For example, our clients will have one of our official Guinness World Records judges (we call them "adjudicators") attend a record attempt, and if successful, the judge will instantly verify a new record title. This helps drive publicity, brand building and social engagement. Our clients also utilize our marks (name and logos) to promote their record attempts, and that can come in many forms such as promotional videos, social platforms, websites, TV commercials, printed collateral and other digital communication. -
Senior Vice President/Vp Marketing & CommunicationsSynergy Aug 2007 - Nov 2015Neptune, Nj, Us• Led B2B marketing and communications efforts for award-winning event marketing agency that planned and executed product launches and PR stunts for consumer brands and PR agencies.• Company collected 10 industry awards and named to Event Marketer’s Top 100 event marketing agency “It List” for eight straight years after starting the role. • Wrote and edited newsletters, whitepapers and press releases.• Managed staff of two, including a graphic designer and marketing research coordinator.• Promoted to SVP and in a dual communications and sales role, exceeded sales goals every year, including a year that featured 70% YoY growth.• Responded to RFP’s and pitched creative concepts and capabilities to agencies and brands. -
Adjunct FacultyUtah Valley University Jan 2014 - Dec 2014Orem, Ut, UsI created and taught a sports PR course to undergraduate students in an online, asynchronous environment. -
Director Of Public RelationsRichmond Raceway May 2001 - Aug 2007Richmond, Va, Us• Planned and executed a strategic communications plan for 112,000-seat NASCAR and IndyCar facility.• Earned media strategy reached local, regional and national media, resulting in earned media placements that helped drive record revenue, ticket sales and interest in the venue.• Developed and managed public relations budget while helping the track outperform revenue projections by a combined $2.5 million over six years. • Instrumental in assisting corporate partners achieve their strategic marketing goals related to their sponsorships by placing earned media stories and creating promotional opportunities. Companies included GM, Nextel, Verizon, Hardee’s, SunTrust, Fas Mart and Virginia Tourism Corporation.• Interviewed hundreds of times for live TV, radio, print and digital stories, including ESPN’s SportsCenter and Outside the Lines programs.• Managed a full-time team of two, seasonal interns and a race weekend staff of 10. • Visited other tracks to assist PR Director counterparts with crisis communications, media relations and press box management efforts during race weekends. • Managed media credentialing system and directed expansion of press facilities.• Planned and executed logistics for dozens of press conference with sponsors, drivers and celebrities. • Member of “Virginians Racing for The Hall of Fame,” a group of Richmond government, business and community leaders that bid against other cities to land the NASCAR HOF.• Worked with dozens of drivers and celebrities to promote races and promotional events.• Created unique promotions including a “race” between an IndyCar and fighter jet on the runway at Langley Air Force Base. -
Adjunct FacultyVirginia State University Jan 2006 - May 2006Virginia State University, Va, Us• Created and taught “The Business and Marketing of NASCAR” to 34 undergraduate and graduate students. Course was among the first of its kind at an HBCU. -
Director Of Public RelationsNazareth Speedway Nov 1998 - May 2001• Directed public relations efforts for 44,000 seat NASCAR and IndyCar Series facility. • Created and implemented promotions including “NASCAR Night at the Phillies” and “Driver of the Century Honoring Mario Andretti” that significantly helped increase ticket sales and awareness. • Assisted marketing and advertising department with creative input on television, newspaper and radio advertisements. Developed new logo for the track.• Assisted other public relations directors on race weekends at tracks in Daytona, California, Michigan, Alabama and New York. Conducted press conferences, assisted media with stories, wrote pit notes and helped manage crisis public relations efforts.
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Asst. Director Of Community RelationsPhiladelphia 76Ers Dec 1995 - Nov 1998Camden, New Jersey, Us• Helped brand team and revitalize its image through successful organization and execution of team and league-wide community programs.• Worked closely with players, coaches, team owner and area schools and non-profit agencies on outreach projects designed to raise money and awareness.• In addition to full-time position, volunteered to work with the public relations staff to assist with game day and non-game day duties. Wrote program, newsletter and yearbook stories for home game and wider distribution. -
Account ExecutivePhiladelphia 76Ers Jan 1993 - Dec 1995Camden, New Jersey, Us• Started as an intern and gained experience working in ticketing, promotions, sales and public relations. • Part of six-person customer service/sales team that sold season, group and individual ticket sales through internal ticketing system as well as Ticketmaster.• Served as team brand ambassador during games by executing on-court promotions.• In addition to full-time position, volunteered to work with the public relations staff to assist with game day and non-game day duties. Wrote program, newsletter and yearbook stories for home game and wider distribution.
Keith Green, Apr Skills
Keith Green, Apr Education Details
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Temple UniversitySports Administration And Recreation -
Temple UniversityJournalism
Frequently Asked Questions about Keith Green, Apr
What company does Keith Green, Apr work for?
Keith Green, Apr works for Autism Mvp Foundation
What is Keith Green, Apr's role at the current company?
Keith Green, Apr's current role is Founder and Volunteer Executive Director.
What is Keith Green, Apr's email address?
Keith Green, Apr's email address is ke****@****rds.com
What is Keith Green, Apr's direct phone number?
Keith Green, Apr's direct phone number is +173249*****
What schools did Keith Green, Apr attend?
Keith Green, Apr attended Temple University, Temple University.
What are some of Keith Green, Apr's interests?
Keith Green, Apr has interest in Creative Writing And Pr, Autism Awareness/acceptance, Phillies Baseball, Cooking, Social Media, Education, Eagles Football, My Family, Event Marketing, Playing Golf.
What skills is Keith Green, Apr known for?
Keith Green, Apr has skills like Public Relations, Press Releases, Event Planning, Sponsorship, Social Media, Media Relations, Event Management, Social Media Marketing, Sports Marketing, Advertising, Marketing, Publicity.
Who are Keith Green, Apr's colleagues?
Keith Green, Apr's colleagues are Maggie Evans.
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