Keith Green, Apr Email & Phone Number

Little Silver, NJ, US

Montclair, NJ, US

• Oversee the strategy and execution of the School of Communication and Media’s social media channels including Instagram, TikTok, LinkedIn and Twitter.
• Collaborate with faculty and staff to conceptualize and write social media data and analytics studies on cultural and societal issues ranging from pumpkin spice to the increase in hate speech following Elon Musk’s.
• Teach Writing for the Media, PR Writing, PR Management and Sports PR.
• Oversee Hawk Communications, a student-led PR and strategic communications agency that works on university initiatives and with local businesses and nonprofits. Recruit new clients as needed.
• School of Communication and Media enrollment has grown 15+% since starting the position.

Little Silver, NJ, US

• Created all-volunteer non-profit, wrote mission statement and recruited board members.
• Donated more than $50,000 to annual and endowed scholarship funds for Monmouth University ABA graduate students.
• Granted $35,000 for the groundbreaking Autism Program Improvement Project at Monmouth.
• Established a $50,000 endowed scholarship program in 2020 for students in Temple University’s graduate ABA program and a $32,000 scholarship initiative in 2022 with Rutgers University.

I specialize in helping my clients (agencies, brands and sports properties) exceed their goals in the following ways:* Need an idea? My clients (and colleagues over the years) will tell you that generating ideas- regardless of industry or vertical- is an area where I excel. * Driving earned media * Generating creative PR and marketing ideas, concepts and.

Richmond, VA, US

Teach online sports marketing and sports business courses to graduate students who are part of VCU's Center for Sport Leadership program.

London, England, GB

In addition to being part of a global leadership team charged with creating record-focused PR campaigns for our clients, I oversaw the following key areas out of the company’s New York City office:1. B2B Communications & Partnerships. I was the B2B face of our N. America office and drove awareness for that side of our brand by responding to media requests.

Neptune, NJ, US

• Led B2B marketing and communications efforts for award-winning event marketing agency that planned and executed product launches and PR stunts for consumer brands and PR agencies.
• Company collected 10 industry awards and named to Event Marketer’s Top 100 event marketing agency “It List” for eight straight years after starting the role.
• Wrote and edited newsletters, whitepapers and press releases.
• Managed staff of two, including a graphic designer and marketing research coordinator.
• Promoted to SVP and in a dual communications and sales role, exceeded sales goals every year, including a year that featured 70% YoY growth.
• Responded to RFP’s and pitched creative concepts and capabilities to agencies and brands.

Orem, UT, US

I created and taught a sports PR course to undergraduate students in an online, asynchronous environment.

Richmond, VA, US

• Planned and executed a strategic communications plan for 112,000-seat NASCAR and IndyCar facility.
• Earned media strategy reached local, regional and national media, resulting in earned media placements that helped drive record revenue, ticket sales and interest in the venue.
• Developed and managed public relations budget while helping the track outperform revenue projections by a combined $2.5 million over six years.
• Instrumental in assisting corporate partners achieve their strategic marketing goals related to their sponsorships by placing earned media stories and creating promotional opportunities. Companies included GM, Nextel.
• Interviewed hundreds of times for live TV, radio, print and digital stories, including ESPN’s SportsCenter and Outside the Lines programs.
• Managed a full-time team of two, seasonal interns and a race weekend staff of 10.

Virginia State University, VA, US

• Created and taught “The Business and Marketing of NASCAR” to 34 undergraduate and graduate students. Course was among the first of its kind at an HBCU.

• Directed public relations efforts for 44,000 seat NASCAR and IndyCar Series facility.
• Created and implemented promotions including “NASCAR Night at the Phillies” and “Driver of the Century Honoring Mario Andretti” that significantly helped increase ticket sales and awareness.
• Assisted marketing and advertising department with creative input on television, newspaper and radio advertisements. Developed new logo for the track.
• Assisted other public relations directors on race weekends at tracks in Daytona, California, Michigan, Alabama and New York. Conducted press conferences, assisted media with stories, wrote pit notes and helped manage.

Camden, New Jersey, US

• Helped brand team and revitalize its image through successful organization and execution of team and league-wide community programs.
• Worked closely with players, coaches, team owner and area schools and non-profit agencies on outreach projects designed to raise money and awareness.
• In addition to full-time position, volunteered to work with the public relations staff to assist with game day and non-game day duties. Wrote program, newsletter and yearbook stories for home game and wider distribution.

Camden, New Jersey, US

• Started as an intern and gained experience working in ticketing, promotions, sales and public relations.
• Part of six-person customer service/sales team that sold season, group and individual ticket sales through internal ticketing system as well as Ticketmaster.
• Served as team brand ambassador during games by executing on-court promotions.
• In addition to full-time position, volunteered to work with the public relations staff to assist with game day and non-game day duties. Wrote program, newsletter and yearbook stories for home game and wider distribution.

M.Ed, Sports Administration And Recreation

Bachelor Of Arts, Journalism