TUPPS is an American craft brewery making great beers for great people. 🍻

Experienced Sales I Marketing I Business Development I Consulting I International Experience I Consumer Electronics I Broadcast I Internet

Developed and managed worldwide sales and business development including channel development, distribution strategy, and overall go-to-market plan.• Formulated a strong sales strategy and execution plan to take a start-up from a technology think tank to a customer focused / revenue driven culture• Established worldwide distribution structure built for growth and scale• Key member of the management team chartered to transition from start-up to industry player

Responsible for sales of ViewCast streaming media products in North America.• Built a strong national sales organization including direct sales, distribution, and re-seller channels that delivered revenue growth of 36% in first half of 2008 over first half 2007.• Developed focused sales strategy that targeted five key vertical markets resulting in a 42% revenue growth in the streaming media appliance product line in 2007.• Senior member of the management team that developed and executed a business plan that produced the first profitable year in over twelve years.

Oversaw Texas Instruments DLP™ Home Entertainment go-to-market strategies including; customer acquisition, product strategy, training, merchandising, account management, advertising, and promotional marketing on a worldwide basis.• Launched Samsung’s new DLP™ TV’s in the US by developing and executing a co-marketing program that resulted in sell-through of over $33 Million• Launched LG’s DLP™ TVs in China, Europe, and Korea by developing and executing a co-marketing program. This successful 2003 launch resulted in LG becoming Home Entertainment’s largest customer in Europe and China. • Developed strong customer relationships with managers from many different geographies and cultures resulting in solid business partnerships

Directed all marketing efforts including the development of marketing campaigns, collateral, advertising, education/training, customer service, market research, and e-marketing. Member of a new management team focused on turning the company around by integrating new technology and developing innovative marketing campaigns. Also responsible for the day-to-day operations of two business units: Taylor Reunion Services and Taylor Trade Publishing.• Increased buy rates from 46% to 52% in two years, contributing to EBITDA improvements of 43% by launching an aggressive sales and marketing campaign. • Increased sales by 23% through an aggressive marketing campaign targeted toward parents.• Generated a 100% increase in web traffic by launching the industry’s first interactive website. • Lowered costs by 36% and enhanced focus on key businesses by consolidating all marketing functions following the merger of three companies.

Responsible for consulting Fortune 100 technology companies on channel strategy, marketing programs, sales management, merchandising, and account profitability. Clients included: Compaq, IBM, Hewlett-Packard, Microsoft, and Adobe.• Increased sales from $16-Million to $32-Million in the first year by developing a national sales coverage model for IBM’s options and accessories business.• Increased sales 22% by developing a national merchandising program for IBM’s PC division that included retail detailing, sales training, and consumer demos.

Distribution Marketing Manager Directed marketing, including channel strategy, sell in/pull through programs, merchandising programs, and new business development. •Developed a new marketing campaign that focused on providing teaching tools directly to schools, which represented over 60% of TI’s consumer business. Oversaw channel management, marketing programs, retail merchandising, sales incentives, business development, and special market sales.•Increased sales 38% by creating a channel marketing organization that developed marketing programs for specific channels of distribution.•Increased sales by 18% the first year by developing specific marketing programs that were targeted at the peak selling seasons. Western Area Sales ManagerManaged five direct field sales representatives in eleven western states with total sales of $50-Million. Responsibilities included sales planning, forecasting, recruiting, training, and business development.•Increased sales by 46% over a two-year period by rebuilding the western sales territory and implementing an aggressive sales team that executed a focused sales strategy.