Keith Anderson Email & Phone Number

United States

Central Latam (Central America – Caribbean – Colombia - Venezuela)

• Manage P/L, Budgets, Value Chains for the Region of 38 Different Markets • Collaborate with training department to insures Field Sales Standards • Create business cases for product launches • Work with Innovation to maximize effectiveness in Launching Products in markets • Maintain organizational / operational leadership where needed within VP, Director’s, Field Sales, Commercial, market meetings, and bottler presentations • Analyze market data and noting trends to identify new opportunities and recommend strategies • Evaluate sales needs to create commercial programs for MEC & Bottling partners • Maintain weekly, monthly, and annual reporting on distributor reporting included but not limited to costs, sales, distribution, and chain activity with an emphasis on strategic initiatives • Assist in launching new markets in the region to further MEC territory expansion

China

• Direct, plan and organize the processes to improve sales execution tools for field• Evaluate sales needs to create commercial programs for MEC & Bottling partners• Manage recommendations on changes to current sales techniques, procedures or promotional efforts based on market research and thorough analysis of sales financials, and meet with Supply Chain Department to offer suggestions as to the results of these changes• Define and manage the monthly and annual KPI objectives for all of the sales personnel• Provide an annual Field Sales Plan and provides quarterly updates, revisions, and modifications to the Plan• Coordinate the specific objectives of the Sales Plan with all of the functional departments of the company• In coordination with the Managing Director, establish both market and target customer strategies for the company• Knowledgeable of market and industry trends, competitors, and leading customer strategies• Ensure cooperation of all functional department heads and departments to maximize the output for the VP• Interface with department managers and the Information Technology Department to recommend changes to workflow procedures and/or system configuration modifications as required• Establish and implement best practices, including continuous improvement of a standardized process by using alternative views such as analysis models (diagrams), prototypes, or scenarios where appropriate• Manage the needs of the Company's Field Sales group in order to meet the objectives of the company's overall business plans and strategies• Provide program and initiative recaps and strategy suggestions to company Executive Leadership• Help to onboard new Country General Manger

Central United States

Commercialization Manager /Sales Analyst- Promoted Title Change May 2018 to Business Development Manager (Job function Stayed the same)• Assist in acquiring new sales through innovation, tactical selling, and implementation of long term distribution plans for products • Evaluate sales needs to create commercial programs for MEC & Bottling partners• Provide business and department reporting to management team• Evaluate sales needs to create commercial programs for MEC & Bottling partners • Create, monitor, and evaluate program execution • Analyze market data and noting trends to identify new opportunities and recommend strategies • Create BU Sr. VP, field sales, market meetings, and bottler presentations • Provide specialized system and software training to develop staff • Maintain weekly, monthly, and annual reporting on distributor reporting included but not limited to costs, sales, distribution, and chain activity with an emphasis on strategic initiatives • Chinese Strategic US Partner, conference call input for Bottler Incentives & MEC Gas VPO brainstorm 2019• Chinese Expansion / Training Field Sales & Commercial / Employee Evaluation June 2018 (Shanghai, Nanjing)• Chinese Expansion / Field Sales & Commercial Training March 2018 (Shanghai, Guangzhou, Wuhan)

Michigan

Coca Cola Refreshments sold Distribution Rights to Reyes Holdings Jan. 2017Part of employment was also served as Interim District Manager • Execute Looks of Success in outlets, sell and implement campaigns, and sell promotional programming• Execute and close sales calls, focused on value-added selling activities in specified accounts• Manage appropriate store inventory levels• Support contract renewal negotiations as requested• Generate IRR analysis• Develop customer relationships• Resolve customer inquiries, including researching and closing Customer Service Tickets• Assure account and customer standards are met, including assuring proper POS is executed and proper maintenance of company assets • Qualify accounts to determine opportunity and investment levels

Michigan

• Act as a liaison between Ross Medical and medical facilities• Organize, maintain, and operate Ross Medical Education career department• Coordinate day-to-day operations scheduling activities, programs, and speakers • Communicate a wide variety of information with students, faculty and medical offices concerning career planning to aid in employment

Michigan

• Helped increase revenue to $600,000 in just over 6 months• Provided leadership with scheduling and management of entire wait staff • Section Sheets for night and day shifts, application of who works well together and where they work• Care of customer satisfaction• General opening and closing duties

Michigan

• Supervised the wait staff of 25 members, 5 bartenders, and 15 kitchen employees• Administrative duties such as menu, scheduling, and budget bookkeeping payroll for restaurant employees• Responsibility in quality inspection and packaging inventory of all incoming and outgoing products• Contributed to the local soup kitchen and other beneficiary works in terms of donations that yielded 6 awards for service and community

Master Of Business Administration - Mba, Organizational Leadership

Activities and Societies: Recommended applicant for Harvard Law School Program on Negotiation

Bachelors Of Arts In Advertising, Pre Law, Public Relations

Activities and Societies: Member of the FIGI Fraturnaty, also involved in a multitude of of on campus sports and community work