Acquired May 2024CFT Products is a family of brands and companies operating out of New York. I collaborate with our team across 4 distinct businesses to establish systems, processes, and strategies to grow and operate efficiently. CFT Products is a leading provider of F&I products to dealerships and has been a manufacturer + distributor of car care products to B2B and B2C customers under the Crystal Fusion and GlassParency brands for over 20 years. Responsible for developing e-commerce strategy and operations from the ground up for GlassParency and ProProducts Direct brands. Major projects have included new Shopify Plus site development, DTC channel launch, Shopify B2B channel launch, Amazon launch, Hubspot lead flow automation, Katana ERP implementation, pricing strategy development, Klaviyo retention/abandonment email automation, product catalog expansion, marketing strategy, and more.Also worked on the successful launch and grand opening of Tony’s Meat Market of Montauk; the second location for a Long Island, NY based specialty market, butcher, and deli. Stood up the POS and inventory system, sourcing suppliers, website buildout, store pricing, equipment sourcing, regulatory filings & compliance, and more.

Developed an eCommerce marketplace connecting anglers to one another and to specialty fishing retailers to deliver a modern fishing product discovery, buying, and selling experience

Client: Samsung US B2B• Led the strategy development and implementation for performance marketing investment across 9+ unique campaigns• Coordinated inputs from SEM, programmatic, display, paid social, & partnership channel specialists to propose & execute impactful media plans• Defined KPI's based on client business objectives & actively worked with analytics & channel teams to measure & optimize performance.• Led campaign development, execution & optimization of $1MM in multichannel paid media for the Tab Active 2 ruggedized tablet resulting in 12x ROI on a $1MM investment

Client: Samsung Mobile Products (Global)• Provide thought leadership and strategic recommendations to Samsung HQ clients in S. Korea regarding the investment of $800 million+ in media to support their flagship smartphone, tablet, and wearable products campaigns• Cascaded global digital media strategy guidelines down to local market leaders for implementation across 40+ countries• Provided strategic & directional support to our activation team in London for global initiatives• Communicated with local market leaders around the globe to ensure consistent application of strategies, measure campaign performance, and monitor competitive activity at a local level• Remained at the bleeding edge of innovative technologies and their application in digital media to provide Samsung with NBDB (Never Been Done Before) advertising opportunities• Closely monitored and analyzed the media strategies of Apple, Google, and other key competitors to distill insights, predict future strategies, and respond accordinglyImpactful Work:• Influenced Samsung’s global investment and strategic response to rising global competitor, Huawei, by developing a comprehensive deep dive competitive report for senior leadership of Samsung’s Global Mobile marketing team outlining Huawei’s global expansion & marketing strategies. • Informed Samsung’s market positioning for the Gear S3 Smartwatch by providing key market insights at the category, competitor, and brand level

Client: IBMRapid Response & Commerce Teams• Managed the planning and execution of nearly $700k in email marketing media budget• Contrived & built out product requirements for a web-based tool to automate execution of list rental campaigns, presented it to senior leadership, determined the potential for a 200% ROI for the agency within the first year of the system's use, and collaborated with engineering team for development• Planned, executed and reported on the various IBM B2B lead generation tactics• As part of the Rapid Response team, I handled the incremental budget that came in outside of retainer teams. Planned, recommended, executed, and reported campaign performance with expedited timelines on an ad hoc basis throughout each quarter• Developed and presented media recommendations to clients• Responsible for 3rd party ad server/tracker systems, including campaign set-up, traffic of creative and the pulling/creation of client performance reports. • Experience using DoubleVerify, Sizmek, Prisma, Twitter, LinkedIn, Facebook & more• Responsible for account record keeping including client authorizations, insertion orders, invoices, and tracking reports

As part of the Retail Account Specialist (RAS) Development Program, I represented Pernod Ricard's world-class portfolio of wine & spirit brands in key on-premise retail accounts across a territory spanning from Boston to Cape Cod, MA. I partnered with distributor reps, brand marketers, trade marketers, industry influencers, and bar/restaurant decision-makers to drive growth in brand awareness, sales, and distribution for Pernod Ricard’s brands in bars & restaurants across MA. - Drove all-time high territory sales for Jameson Irish Whiskey- Gained more than 250 new distribution points- Negotiated strategic partnerships with key accounts and hospitality groups, resulting in incremental sales volume

Cross-departmental role handling tasks across creative, account, editorial, project management, and finance/accounting to develop a comprehensive understanding and competency in day-to-day operations of a pharmaceutical ad agency

Participated in qualitative and quantitate research projects and provided insights + analysis for clients such as Colgate, Pepsi, and BMW