Keith Asumba Email & Phone Number

Nairobi County, Kenya

Gig Dynamics is an events company providing audio-visual technical support for corporate and social events. In this role, I am tasked with leading the company’s efforts to serve the corporate market and increase our corporate clients. I have achieved the following:• Secured the opportunity to be the event manager and audio-visual supplier for the 2024 Africa Impact Summit held at Ole Sereni, Nairobi that had over 400 local and international guests as well as private sector and non-governmental organisations.• Oversaw and managed the launch of the ‘Enough’ campaign by World Vision International where we provided audio-visual services for the event which was graced by First Lady Mama Rachel Ruto.• Added new clients to the company that utilized our services for their events namely Sprint Kenya, Royal Media Services, Eugenia Arts Centre and PMS Africa, to name a few.

Nairobi County, Kenya

andgo Media is a digital media production company that produces digital content for brands. In this role, I was tasked with growing company revenues by expanding the client base. I achieved the following:• Implemented effective sales and marketing strategies resulting in a 60% increase in revenues within 7 months.• Acquired and managed eleven B2B clients, contributing to over 56% of our sales pipeline in 2 years.• Led a team of writers, video producers, and photographers to produce brand marketing content for clients in diverse industries from fashion and hospitality to renewable energy, FMCG, and retail.• Streamlined internal processes, fostering a transparent and organised workflow that enhanced project efficiency.• Served as primary communication liaison and client consultant, providing expert guidance on brand development, communication content and marketing strategies.• Cultivated and nurtured a robust client portfolio, securing partnerships that influenced our sales pipeline.• Led teams through successful client engagements across diverse industries showcasing adaptability and leadership prowess.

Nairobi County, Kenya

Beverage Three Sixty is the appointed Nestle Kenya business service partner (BSP). I was responsible for giving the company an online voice and visibility and reaching new clientele for the business. I executed the following for them:• Orchestrated a successful social media campaign, expanding brand reach and engagement by an impressive 90%.• Implemented targeted Facebook ads leading to a 72% conversion rate in business leads within the initial 2 months.• Organised and executed promotional events, doubling as a brand ambassador while achieving an increase in product sales through personal selling.• Led the website design for Fresh-n-Direct, a sister company, and orchestrated the strategy for the successful digital product launch.• Demonstrated creativity by producing high-quality videos and photography for corporate events and Nestle (K).

Nairobi

Xpose Limited is a live events company in East Africa. I was responsible for content creation and social media communication, as well as managing and redesigning the company website. My achievements were:• Elevated the brand's online presence positioning Xpose Limited as a dynamic and innovative brand, resulting in a substantial 56% growth in social media followers and engagement.• Orchestrated on-ground brand promotion activities at corporate functions, product launches, and events, actively creating compelling photo and video content to enhance brand visibility.• Spearheaded a successful website revamp project, leading to an impressive 77% increase in website traffic through effective Search Engine Optimization (SEO) strategies.• Developed and executed lead-generation strategies through targeted ad campaigns on Facebook and Google, achieving a noteworthy 44% increase in brand exposure and generating sales inquiries.• Attended client briefs, collaborating seamlessly with both the internal team and clients to craft engaging pre and post-event content, ensuring a cohesive and impactful event experience.

Medios is a social media and influencer-first marketing agency in Nairobi. I held the role of Operations to anchor the company in its early stages by managing cash flows and leading the young team through client engagements. My key achievements were:• Designed and implemented streamlined organisational systems, significantly enhancing internal communication and task execution within the company.• Played a pivotal role in the success of the Kenya Colour Run 2017 campaign, reaching over 300,000 Nairobians and achieving sales of over 10,000 tickets.• Demonstrated effective leadership skills, including budget management, decision-making, and delegation of duties to staff members, contributing to the overall success of the organisation.• Conducted planning, sourcing, and management of company resources, maintaining lean and effective operations.• Implemented organisational systems, resulting in improved internal communication and task efficiency.• Served as a liaison between corporate brands and influencers, ensuring successful campaign execution with brands like KCB Bank, Minute Maid, Sprite and Swyft.